I’ll be doing a tutorial session on internal marketing next month at the American Marketing Association (AMA) Spring 2005 Marketing Workshop in New Orleans. My presentation, Marketing from the Inside Out: Engaging Employees for Strategic Advantage, is scheduled for Monday, March 7th, 2005.
Besides my session, there are a number of other topics that cover strategic marketing, branding, customer loyalty & commitment, relationship marketing, and sales effectiveness. The wonderful thing about this workshop is that you customize it to meet your needs — by attending only the sessions most relevant to you.
Hope to see you there! (And if you can’t make it next month, AMA will be doing the workshop again in the fall … we’ll be in Orlando in mid-October. Check AMA‘s website for more details.)