If you could buy only one nonprofit marketing book, I recommend Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen.
Robin Hood Marketing offers lots of proven marketing strategies & tactics for nonprofits. Although most of the examples relate to social marketing organizations, I believe most nonprofits (and even for-profits) can benefit from this book. Sharing real-life examples from the corporate and nonprofit worlds, readers gain insight and practical advice on:
- How to appeal to your target market’s values
- Understanding the scope and impact of marketplace and competitive forces
- How to develop and deliver a compelling message.
Meet the Author
You can meet Katya Andresen & other marketing professionals (including me) at this year’s AMA Nonprofit Marketing Conference, July 9-11, 2007, in Washington, DC. I’ll be there to present a pre-conference tutorial, Building Your Organization’s Share of Mind & Heart: Fundamentals of Nonprofit Marketing.
It will be a great conference, and I hope to see you there.