Here’s my back-to-school guide for services marketers and managers.

Seriously, if you’re involved in services marketing or management, there are some wonderful cutting edge learning events this fall that you should know about:

• 16th Annual Frontiers in Service Conference, October 4-7, 2007 in San Francisco, CA. This conference features the latest research papers covering all aspects of services marketing, management, and education.
• 18th Annual Compete Through Service Symposium, Nov. 7-9, 2007 in Phoenix, AZ. I include a post each year about this program because it’s one of THE best programs for managers who care about service excellence.
• AMA Symposium for the Marketing of Higher Education, Nov 11-14, 2007, in San Diego, CA This is for both practitioners and academics involved in marketing their colleges & universities.