Listen & Engage Your People or Else …

In Lewis Green’s recent blog post (Leaders Reap the Benefits of the Reality They Create) about why nearly two-thirds of U.S. workers are considering switching employers, he says higher compensation is not the answer. It’s more about creating better organizations for everyone: “We should set our goals to create a great culture, to keep our promises to our customers, and to create a better world …” A key ingredient in improving one’s organization is to listen to both employees and customers and “hear what they’re saying.”

His sage advice is reinforced by John Maver who has found employee frustration with management is based on employees “not understanding or having ownership of the company’s actions” although employees are held accountable for results. In his article, Aligning Employees with the Strategic Plan, Maver advocates talking to employees, training them, and engaging them so they “understand that their work fits into the success of the organization and how it fits in. People [need to] see how [the company’s] strategy is going to make them better off through job security, promotions and pay increases … as well as making the company more successful.” In other words, communicate what’s in it for them and the mutual benefit for the organization.

Want to improve employee ownership of business results? Want better retention? Then listening to and engaging employees is well worth the effort.

Thanks to Toby Bloomberg for introducing me to Lewis Green & John Maver in a recent Diva Marketing post.

One Comments

  • Lewis Green December 12, 2007 Reply

    Sybil,
    Thank you for the reference. I completely buy in to the principle that if we want happy and loyal customers, we must have happy and loyal employees.

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