Since it’s “back to school” time, here are two professional development programs that I highly recommend.
AMA Marketing Workshop, Oct. 27-30, 2008
This customized, all-tutorial format offers the basics, best practices, and innovative approaches on the following topics:
- Strategic Marketing
- Measuring & Managing Customer Loyalty and Commitment
- Customer Information & Relationship Marketing
- Sales Effectiveness.
This workshop is where I’ll be doing my session on internal marketing: Marketing from the Inside Out: Engaging Employees for Strategic Advantage. And blogging diva (and my buddy) Toby Bloomberg will speak on The Good, the Blog, and the Ugly! The Brave New World of Using Social Media as an Innovative Marketing Strategy.
19th Annual Compete Through Service Symposium, Nov. 5-7, 2008
If you care about providing your customers with a superior service experience, this program is for you. This is one of the premier executive education programs offered by the Center for Services Leadership.