Great Marketing Resources
To follow up my recent list of great business resources, here are additional links specifically for marketers and those interested in learning more about the profession.
Check out the Marketing Savant with its emphasis on thought leadership marketing by Dana VanDen Heuvel. Here’s the subscription link. (Note: Dana helped talk me into starting this blog four years ago.)
Marketing Profs Today, brought to you by those great folks at Marketing Profs, offers content for free and paid subscribers.
AMA Spring Marketing Workshop, March 16-19, 2009. With its customizable format, you can choose to attend tutorial sessions in the areas of Customer Loyalty-Customer Commitment, Branding, Strategic Marketing, Relationship Marketing, and Sales Effectiveness.
This is the event where I present my internal marketing tutorial: Marketing from the Inside Out: Engaging Employees for Strategic Advantage.
AMA Marketing Boot Camp, March 24-25, 2009. I’m doubly excited about teaching this marketing fundamentals program hosted by the Rochester Chapter because I love sharing what marketing is all about plus I get to connect with my Rochester-based friends Yvonne DiVita, Sandra Beckwith, and Karin Choi.
For those who have completed the basic boot camp and want more specialized marketing training, check out the Marketing Planning Boot Camp and Branding Boot Camp.