• It’s an integrated process that bridges marketing, human resources, and operations …
• It’s helping employees understand your brand value, then engaging and enabling them to deliver the brand promise as a positive customer experience …
• It combines elements of internal marketing and internal branding to strengthen your brand and drive business results …

And you can learn about it in a special one day program: Internal Branding & Internal Marketing on February 24, 2011, in Atlanta GA, that I’m presenting with Debra Semans.

We designed this hands-on workshop to help you better understand these two approaches and how you can apply them to enhance your employee and customer brand experience.

Hope to see you there!