Five years ago this week marks the official release of my first book, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. In honor of this 5th Anniversary, I’m offering a special book discount. (See details at the end of this post.)

My book and this blog are based on the fact that customer relations “mirror” employee relations: the way employees feel is the way customers will feel, and if employees don’t feel valued, neither will customers. The topic is as timely as ever as managers seek help for engaging their employees and customers in a challenging economy.

My deepest thanks to all who have read my book, including those whose companies continue to purchase and share the book with their clients and enterprise partners. I’m especially gratified when I hear how people apply the content to strengthen employee and customer engagement. An HR director recently told me how her company used my book: copies were given to management team members who completed the book’s worksheets and internal marketing action plans. The results were compiled by HR and shared with the executive team to develop an overall internal marketing plan. The company also created a cross-functional team – the “Taking Care of the People Who Matter Most Committee” – to continually improve employee-customer care.

Since my book was published, I keep finding great examples of what works in fostering a positive workplace culture. To learn more, check out some of the organizations I’ve featured in this blog:

• Mustang Engineering
• SNVC
• Zappos
• Mohonk Mountain House
• Just Born
• Jewish Family & Career Services

I’ll continue to share best practices and new ideas here in my blog, along with the “the good, the bad, and the ugly” of employee and customer engagement. As always, I welcome your ideas on this important topic.

Special Offer

Save 20% on the purchase of one or more copies of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care from now through Nov. 30, 2012 when you order online from WME Books. Be sure to enter special discount code 103FOS (case sensitive, no spaces) in the coupon code box. The book also makes a great gift!