Mother Knows Marketing Best

[Note: I’m proud to feature this special guest post by Jason Stershic, interactive marketing specialist. What a wonderful Mother’s Day gift!]

Sybil Stershic is my mother and, for most of my conscious life, she’s been the proprietor of Quality Service Marketing. When she founded the business, I was 5, and it has had a profound impact upon both my personal and professional life.

Personally, she was around more than most, as she worked from home. I was the audience for her as she practiced her material to a room of one, and she was there to take breaks and be a mom.

As I grew up in a world of advancing technology, I became her “Chief Technology Officer,” a title I still hold today. I came to set up computers, fax machines, modems, tablets, smartphones and introduce her to the world of social media – and I now jokingly take all credit for her social media success.

Professionally, I have to give her credit for my views on internal marketing. I assume I came to most of them by osmosis, due to the fact that I was her audience in the beginning and I don’t recall having great conversations about them until well after I established my own views. I’m fortunate – for several reasons – that they coincided with hers.

Those views have allowed me to be successful. I know to treat internal marketing and communication with the same importance as external. This was completely evident as I worked in retail for a company that had a good idea of internal marketing but horrible follow through.

Almost five years ago, I set upon my own business endeavor, Spectyr Media, Ltd. I do consulting for social media and internet marketing as well as branding, graphic design and website design (this one included).

My mother is now a treasured business associate, taking the time to answer any questions a small business owner may have and being supportive of my business. When I can, I urge those of my clients who could use her services to do so.

My mother has a great marketing mind and she is also a great mom! Happy Mother’s Day, to my mom and to yours. If you’ve learned and gained as much as I have personally and professionally from your mother as I have, then consider yourself fortunate. I know that I do!


  • Sheryl Hawk May 9, 2013 Reply

    Thanks for sharing Sybil – you and Mike did a great job!! Happy Mother’s Day!

    • sybil May 21, 2013 Reply

      Sheryl, thanks for acknowledging Michael here. Both of us partnered as parents, but this was for Mother’s Day so I get most of the credit! Michael can get his on Father’s Day … LOL!

  • Lynn Reyes May 8, 2013 Reply

    So true, Sybil’s compassion and caring nature is what makes her a wonderful consultant and obviously a great mom!

    • sybil May 21, 2013 Reply

      I appreciate it, Lynn. Now it’s your turn with Auggie!

  • Jane Vanderhorst May 7, 2013 Reply

    What a wonderful post – a nice tribute not only to a great mom but also a fabulous marketer and mentor.

  • Kathy Stershic May 7, 2013 Reply

    This is awesome! What a talented family!

    • sybil May 21, 2013 Reply

      You ought to know, Kathy!

  • Peg Portz May 7, 2013 Reply

    Wise words from a wonderful son!

    • sybil May 7, 2013 Reply

      Thanks, Peg! I’m so proud of Jason!

  • Linda Reed Friedman May 7, 2013 Reply

    The best Mother’s Day gift ever! You did a great job. Thanks for sharing.

    • sybil May 7, 2013 Reply

      Thanks, Linda! I’m glad you’ve had the chance to meet Jason.

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