Mother Knows Marketing Best

[Note: I’m proud to feature this special guest post by Jason Stershic, interactive marketing specialist. What a wonderful Mother’s Day gift!]

Sybil Stershic is my mother and, for most of my conscious life, she’s been the proprietor of Quality Service Marketing. When she founded the business, I was 5, and it has had a profound impact upon both my personal and professional life.

Personally, she was around more than most, as she worked from home. I was the audience for her as she practiced her material to a room of one, and she was there to take breaks and be a mom.

As I grew up in a world of advancing technology, I became her “Chief Technology Officer,” a title I still hold today. I came to set up computers, fax machines, modems, tablets, smartphones and introduce her to the world of social media – and I now jokingly take all credit for her social media success.

Professionally, I have to give her credit for my views on internal marketing. I assume I came to most of them by osmosis, due to the fact that I was her audience in the beginning and I don’t recall having great conversations about them until well after I established my own views. I’m fortunate – for several reasons – that they coincided with hers.

Those views have allowed me to be successful. I know to treat internal marketing and communication with the same importance as external. This was completely evident as I worked in retail for a company that had a good idea of internal marketing but horrible follow through.

Almost five years ago, I set upon my own business endeavor, Spectyr Media, Ltd. I do consulting for social media and internet marketing as well as branding, graphic design and website design (this one included).

My mother is now a treasured business associate, taking the time to answer any questions a small business owner may have and being supportive of my business. When I can, I urge those of my clients who could use her services to do so.

My mother has a great marketing mind and she is also a great mom! Happy Mother’s Day, to my mom and to yours. If you’ve learned and gained as much as I have personally and professionally from your mother as I have, then consider yourself fortunate. I know that I do!