I was an early adopter of business blogging, despite my usual hesitation to embrace new media. After much trepidation, I launched this blog in 2005 to help managers engage employees and customers with internal marketing. As I start my 10th year writing this blog and reading others, here’s my take on how business blogging has evolved.
- MORE social media for MORE sharing of content. When I began blogging, the primary way to share posts was through blog subscriptions, RSS feeds, and email. Now Twitter, LinkedIn, Facebook, Google+, and other social community networks like Ning allow for far greater posting and sharing of content.
- LESS blog comments, yet MORE reader engagement. People seem to be posting fewer blog comments as they have many more opportunities to respond and engage in discussion via social media groups.
- MORE thought leadership, as well as MORE information overload.
- MORE work pressures and LESS time to write.
I can’t predict how blogging will continue to evolve beyond the certainty of MORE content competing for MORE fragmented and LESS attention in an ever-growing social media space.
In the meantime, do business blogs still make sense? Most definitely, according to my colleague and social media mentor, Toby Bloomberg:
“Social networks such as Twitter, Facebook, Google+ and even LinkedIn have capitalized on our society’s short attention span. While ‘short’ posts and updates are fast to write (and to read), blogs offer an opportunity to explore issues in more depth. There is no better way to establish, reinforce and sustain thought-leadership positioning.”
[You can read more about this on my Blog Anniversary & Interview with Toby Bloomberg]
What are your thoughts on business blogging? Whether you’re a fellow blog reader and/or blogger, I’d love to hear from you!