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	<title>Quality Service Marketing</title>
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		<title>Tips from the Brand Trenches: Five More Branding Mistakes You Must Avoid!</title>
		<link>http://www.qualityservicemarketing.com/2013/06/marketing/tips-from-the-brand-trenches-five-more-branding-mistakes-you-must-avoid/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tips-from-the-brand-trenches-five-more-branding-mistakes-you-must-avoid</link>
		<comments>http://www.qualityservicemarketing.com/2013/06/marketing/tips-from-the-brand-trenches-five-more-branding-mistakes-you-must-avoid/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 11:53:48 +0000</pubDate>
		<dc:creator>sybil</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.qualityservicemarketing.com/?p=4085</guid>
		<description><![CDATA[[Note: Following up last week's post on branding mistakes, here are more "Tips from the Brand Trenches" by guest blogger, Debra Semans.] Not making branding “Everyone’s Responsibility.&#8221;  Marketing alone cannot continually build and strengthen the brand. If everyone in the organization is not holding the brand promise as a decision standard and a behavior guide, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tips from the Brand Trenches: Five Branding Mistakes You Must Avoid!</title>
		<link>http://www.qualityservicemarketing.com/2013/06/marketing/tips-from-the-brand-trenches-five-branding-mistakes-you-must-avoid/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tips-from-the-brand-trenches-five-branding-mistakes-you-must-avoid</link>
		<comments>http://www.qualityservicemarketing.com/2013/06/marketing/tips-from-the-brand-trenches-five-branding-mistakes-you-must-avoid/#comments</comments>
		<pubDate>Tue, 11 Jun 2013 11:53:50 +0000</pubDate>
		<dc:creator>sybil</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.qualityservicemarketing.com/?p=4070</guid>
		<description><![CDATA[[Note: I'm delighted to feature this two-part guest post on branding mistakes by Debra Semans, marketing research and brand expert.] For all types of organizations, brands are powerful tools for creating loyalty, increasing sales and improving profitability. Strong brands can be leveraged into new products, new markets and new channels. Companies with strong brands can command [...]]]></description>
		<wfw:commentRss>http://www.qualityservicemarketing.com/2013/06/marketing/tips-from-the-brand-trenches-five-branding-mistakes-you-must-avoid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Professional Associations: Where is Your Focus on Member Recognition &amp; Engagement?</title>
		<link>http://www.qualityservicemarketing.com/2013/06/customer-service/professional-associations-where-is-your-focus-on-member-recognition-engagement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=professional-associations-where-is-your-focus-on-member-recognition-engagement</link>
		<comments>http://www.qualityservicemarketing.com/2013/06/customer-service/professional-associations-where-is-your-focus-on-member-recognition-engagement/#comments</comments>
		<pubDate>Tue, 04 Jun 2013 11:53:38 +0000</pubDate>
		<dc:creator>sybil</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[recognition & appreciation]]></category>
		<category><![CDATA[volunteer engagement]]></category>

		<guid isPermaLink="false">http://www.qualityservicemarketing.com/?p=3920</guid>
		<description><![CDATA[In a recent presentation I gave on &#8220;Marketing Tools of Engagement for Associations,&#8221; the topic of CRM (customer relationship management) came up. It&#8217;s not unusual for associations to experience problems with CRM systems based on limited resources or access to updated software. Another complication stems from organizational silos where different departments work with different data [...]]]></description>
		<wfw:commentRss>http://www.qualityservicemarketing.com/2013/06/customer-service/professional-associations-where-is-your-focus-on-member-recognition-engagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Favorite Quotes on the Employee Engagement and Brand Connection</title>
		<link>http://www.qualityservicemarketing.com/2013/05/marketing/favorite-quotes-on-the-employee-engagement-and-brand-connection/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=favorite-quotes-on-the-employee-engagement-and-brand-connection</link>
		<comments>http://www.qualityservicemarketing.com/2013/05/marketing/favorite-quotes-on-the-employee-engagement-and-brand-connection/#comments</comments>
		<pubDate>Tue, 28 May 2013 11:53:10 +0000</pubDate>
		<dc:creator>sybil</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[recognition & appreciation]]></category>

		<guid isPermaLink="false">http://www.qualityservicemarketing.com/?p=3990</guid>
		<description><![CDATA[It&#8217;s a fairly simple equation &#8211; as hotelier Bill Marriott once said, &#8220;Take care of your employees and they&#8217;ll take care of your customers.&#8221; Here are more of my favorite quotes about the employee engagement and brand connection: &#8220;More than any other communications medium, employees can breathe life, vitality, and personality into the brand.&#8221;  Leonard L. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Discovering &amp; Sharing Your Company&#8217;s History</title>
		<link>http://www.qualityservicemarketing.com/2013/05/marketing/discovering-sharing-your-companys-history/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=discovering-sharing-your-companys-history</link>
		<comments>http://www.qualityservicemarketing.com/2013/05/marketing/discovering-sharing-your-companys-history/#comments</comments>
		<pubDate>Tue, 21 May 2013 11:53:13 +0000</pubDate>
		<dc:creator>sybil</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://www.qualityservicemarketing.com/?p=3780</guid>
		<description><![CDATA[[Note: This week's guest post is by Phyllis Barr, President, Corporate Culture &#38; Memory Marketing. It was adapted, with permission, from her article in The New York Enterprise Report.] Over the years I&#8217;ve found that many employees have no clue about their company&#8217;s history and heritage – the who, what, when, how and why that makes up an organization&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.qualityservicemarketing.com/2013/05/marketing/discovering-sharing-your-companys-history/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nonprofit Start Ups: Why Passion for the Mission Isn&#8217;t Enough</title>
		<link>http://www.qualityservicemarketing.com/2013/05/musings/nonprofit-start-ups-why-passion-for-the-mission-isnt-enough/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nonprofit-start-ups-why-passion-for-the-mission-isnt-enough</link>
		<comments>http://www.qualityservicemarketing.com/2013/05/musings/nonprofit-start-ups-why-passion-for-the-mission-isnt-enough/#comments</comments>
		<pubDate>Tue, 14 May 2013 11:53:55 +0000</pubDate>
		<dc:creator>sybil</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[Training & Development]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[nonprofit]]></category>

		<guid isPermaLink="false">http://www.qualityservicemarketing.com/?p=3768</guid>
		<description><![CDATA[A corporate community relations professional lamented about a recent request she received from someone who wants to start a nonprofit. The passion is there, she told me, but little consideration for the scope of resources, structure, and process needed to sustain a successful organization. A few days later I spoke a woman who runs an [...]]]></description>
		<wfw:commentRss>http://www.qualityservicemarketing.com/2013/05/musings/nonprofit-start-ups-why-passion-for-the-mission-isnt-enough/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Mother Knows Marketing Best</title>
		<link>http://www.qualityservicemarketing.com/2013/05/musings/mother-knows-marketing-best/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mother-knows-marketing-best</link>
		<comments>http://www.qualityservicemarketing.com/2013/05/musings/mother-knows-marketing-best/#comments</comments>
		<pubDate>Tue, 07 May 2013 11:53:15 +0000</pubDate>
		<dc:creator>spectyrmedia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Musings]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[recognition & appreciation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Spectyr Media]]></category>

		<guid isPermaLink="false">http://www.qualityservicemarketing.com/?p=3893</guid>
		<description><![CDATA[[Note: I'm proud to feature this special guest post by Jason Stershic, interactive marketing specialist. What a wonderful Mother's Day gift!] Sybil Stershic is my mother and, for most of my conscious life, she’s been the proprietor of Quality Service Marketing. When she founded the business, I was 5, and it has had a profound [...]]]></description>
		<wfw:commentRss>http://www.qualityservicemarketing.com/2013/05/musings/mother-knows-marketing-best/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
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		<title>Signs of Engagement</title>
		<link>http://www.qualityservicemarketing.com/2013/04/musings/engagement-signs-for-small-business-or-signs-of-engagement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=engagement-signs-for-small-business-or-signs-of-engagement</link>
		<comments>http://www.qualityservicemarketing.com/2013/04/musings/engagement-signs-for-small-business-or-signs-of-engagement/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 11:53:23 +0000</pubDate>
		<dc:creator>sybil</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Musings]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[rants & raves]]></category>

		<guid isPermaLink="false">http://www.qualityservicemarketing.com/?p=3858</guid>
		<description><![CDATA[As an observer of workplace culture, I&#8217;m fascinated with company-posted signs, especially those displayed in public or semi-public areas of the organization. Other than themed motivational posters that promote Teamwork, Excellence, Achievement, etc., I&#8217;m more interested in the signage meant to reinforce a company&#8217;s vision and culture. Here are several examples. &#8220;Think Like the Customer&#8221; [...]]]></description>
		<wfw:commentRss>http://www.qualityservicemarketing.com/2013/04/musings/engagement-signs-for-small-business-or-signs-of-engagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Social Media Lament</title>
		<link>http://www.qualityservicemarketing.com/2013/04/musings/my-social-media-lament/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=my-social-media-lament</link>
		<comments>http://www.qualityservicemarketing.com/2013/04/musings/my-social-media-lament/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 11:53:47 +0000</pubDate>
		<dc:creator>sybil</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.qualityservicemarketing.com/?p=3787</guid>
		<description><![CDATA[There’s a wonderful scene in the 1963 classic film, Charade, when the characters portrayed by Cary Grant and Audrey Hepburn meet for the first time. Grant: “Do we know each other?” Hepburn: “Why? Do you think we’re going to?” Grant: “I don’t know. How would I know?” Hepburn: “Because I already know an awful lot [...]]]></description>
		<wfw:commentRss>http://www.qualityservicemarketing.com/2013/04/musings/my-social-media-lament/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Caring for Volunteers</title>
		<link>http://www.qualityservicemarketing.com/2013/04/engagement/caring-for-volunteers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=caring-for-volunteers</link>
		<comments>http://www.qualityservicemarketing.com/2013/04/engagement/caring-for-volunteers/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 11:53:24 +0000</pubDate>
		<dc:creator>sybil</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[recognition & appreciation]]></category>
		<category><![CDATA[volunteer engagement]]></category>
		<category><![CDATA[volunteers]]></category>

		<guid isPermaLink="false">http://www.qualityservicemarketing.com/?p=3776</guid>
		<description><![CDATA[In honor of National Volunteer Week, this post is dedicated to all volunteers who dedicate themselves to the nonprofit causes they care about. How do nonprofits demonstrate care for the people who voluntarily serve them? Smart leaders know that effectively managing volunteers takes more than a “recruit ‘em &#38; recognize ‘em” approach. Their organizations are [...]]]></description>
		<wfw:commentRss>http://www.qualityservicemarketing.com/2013/04/engagement/caring-for-volunteers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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