Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits
Struggling to sustain a critical mission with limited resources, nonprofit leaders and managers can easily get caught up in operational issues and lose sight of what matters – and what matters is the tremendous impact every employee and volunteer has on the organization’s brand.
Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits explains the essence of nonprofit marketing and provides the framework that nonprofit professionals and volunteers can use to effectively engage the people behind the mission. This invaluable guide includes thought-provoking questions and special worksheets that enable readers to apply the concepts to their organizations.
“Share of Mind, Share of Heart is filled with valuable nuggets of wisdom important for every nonprofit executive who wants to won the hearts and minds of its target audiences.”
Ken Bernhardt, Professor of Marketing. Georgia State University
“With great passion for (and deep expertise in) nonprofit marketing, Sybil Stershic has written an immensely practical, valuable book.”
Andrew Edmonson, Director of Marketing & PR, Houston Ballet
“The book is short enough, compact enough and easy enough to follow so that any nonprofit team will be able to go through this process and achieve powerful results.”
Ivana Taylor, DIYMarketers.com
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Employees play a critical role in delivering the brand promise. Yet in many organizations, employees are considered an afterthought. Taking Care of the People Who Matter Most: A Guide to Employee Customer-Care presents a strong case as to why employers and managers need to increase their focus on employees, as well as customers, for a better bottom line. It shares the foundation and tools that companies can use to foster employee and customer engagement. This compact, easy-to-read guide also includes “Action Plan Starter Notes” designed to help managers apply the insights and ideas to their organizations.
“One of the best books on internal marketing.”
Dr. Jagdish N. Sheth, Professor of Marketing, Emory University
“A much needed reminder that companies must move beyond superficial lip service when it comes to the brand-building potential of their employees.”
Bill McEwen, Brand Management Global Practice Leader, The Gallup Organization
“A wealth of practical and sensible ideas for improving service by taking good care of the employees who provide it.”
Leonard L. Berry, Professor of Marketing, Texas A&M University
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