When Your Plate is Full

Engaging the meatball by David Zinger Another meatball tossed on our overflowing spaghetti-like plate of work. Before forking into our crowded strands of work yet another meatball is tossed on the pile colliding with the meatball already there precipitating an avalanche of meatballs hurdling downwards in all directions at once. If work is to nourish us 

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No Time for a Strategic Marketing Plan? Think Again!

It’s a common lament among many marketers today – their work is more reactive than proactive. While they acknowledge the need for formal marketing planning, they’re overwhelmed and pressed for time dealing with customers, co-workers, information overload and other work demands. So they wrestle with whatever marketing projections and data are needed to compile an annual 

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Engaging Peeps

In time for Easter, I couldn’t resist sharing these Peep links. Yes, I’m talking about THE Peeps (not the abbreviated form of “people” used today, but the confection), manufactured by Just Born in the Lehigh Valley, PA. Disclaimer: My husband is head of the Lehigh Valley Convention & Visitor’s Bureau, and Kim Lilly, VP Marketing, wrote this fantastic Peeps post on 

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Find Your Happy Place

A well-intentioned friend recently sent me one of those “chain” e-mails for women. You know the kind with sometimes uplifting, usually schmaltzy content that asks you to forward the e-mail to all your friends. (Which I rarely, if ever, do.) Part of this particular message, however, resonated with me. It said: “Every woman should know 

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Holiday Stuffing

I just finished reading Mindless Eating: Why We Eat More Than We Think by marketing professor Brian Wansink. The book is timely because during the extended holiday season of Thanksgiving, Christmas & New Year’s I find it difficult to manage my food impulses – especially when there are so many wonderful treats available. (Ditto for 

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