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Summer Blog Break 2016

Posted by sybil | On: Jun 28 2016 | Comments (0)
Remember those sweet childhood days when school was out and summer vacation started? I do, even though I’ve been working over more summers than I care to count. I’m not complaining, as I love working with my clients regardless of the season. My summer...

Revisiting the Old “New Different” for Marketers

Posted by sybil | On: May 10 2016 | Comments (0)
It’s been nearly seven years since I featured excerpts from Chris Bonney‘s white paper, The View from the Front, about adapting to the recession in my post, Help For Marketers Dealing with the “New Different.” Back then … What’s...

Summer Blog Break 2015

Posted by sybil | On: Jun 23 2015 | Comments (0)
Happy Summer! It’s time to kick-back and enjoy the lazy, hazy days of the season. While I don’t usually take an extended vacation this time of year (except for an occasional long weekend), I do enjoy a brief break from blogging to refresh my content...

Celebrating My Blog’s 10th Birthday!

Posted by sybil | On: Feb 17 2015 | Comments (3)
It all started in January 2005 when I attended an AMA “Hot Topic” program on blogging taught by Toby Bloomberg and Dana VanDen Heuvel. With their encouragement, I started this blog on Feb. 12, 2005; here are a few excerpts from my first post, “Warm...

A Social Community Gives Back: BlogPaws Interview

Posted by sybil | On: Sep 23 2014 | Comments (0)
It was my second year as a speaker at BlogPaws’ 2014 conference. BlogPaws is a social community that includes pet owners, pet lovers, pet bloggers, animal welfare nonprofits (including animal rescues and shelters, American Animal Hospital Association, and...

When the Board Doesn’t Care About Employee Engagement – The Market Basket Saga

Posted by sybil | On: Aug 25 2014 | Comments (0)
It’s the case of a CEO who did well by his employees (personable management style, career growth, great pay, profit-sharing, etc.) and, in turn, customers – engendering the loyalty of both. So much so that when the CEO was ousted in a board-level family...

Why I Write: A Brief History

Posted by sybil | On: Aug 18 2014 | Comments (2)
I’m happy to be part of a writing-theme blog hop since the request came from my friend, Yvonne DiVita of Lipsticking blog-fame. I learned I’d be in great company with my friends, Robbi Hess, All Words Matter, and Toby Bloomberg, Diva Marketing (Toby...

Summer Blog Break 2014

Posted by sybil | On: Jul 14 2014 | Comments (2)
After an extremely busy six months of speaking engagements and client work, it’s time for my annual blog break. I find summer is the perfect time to clear my head, catch up on a backlog of reading (preferably outside in the sunshine), and stimulate new content...

Marketing Animal Rescues & Shelters – BlogPaws 2014

Posted by sybil | On: Jun 03 2014 | Comments (1)
One of the reasons I love my work is that I get to meet dedicated nonprofit professionals and volunteers eager to share their stories. They’re also eager to learn how to further their respective organization’s mission in the marketing workshops I teach. The...

Business Blogs Continue More and Less: One Blogger’s Perspective

Posted by sybil | On: Feb 11 2014 | Comments (14)
I was an early adopter of business blogging, despite my usual hesitation to embrace new media. After much trepidation, I launched this blog in 2005 to help managers engage employees and customers with internal marketing. As I start my 10th year writing this blog...