Summer Blog Break 2017

It’s time for my annual summer blog break. Despite my brief blogging respite, my client work, business development, and professional development efforts will continue — without the pressure to post. That’s because my blog is truly a labor of love as I find writing to be a painful process. I’ll return with new content in late August 

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Summer Blog Break 2016

Remember those sweet childhood days when school was out and summer vacation started? I do, even though I’ve been working over more summers than I care to count. I’m not complaining, as I love working with my clients regardless of the season. My summer compromise is my annual blog break when I take a much-needed 

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Revisiting the Old “New Different” for Marketers

It’s been nearly seven years since I featured excerpts from Chris Bonney‘s white paper, The View from the Front, about adapting to the recession in my post, Help For Marketers Dealing with the “New Different.” Back then … What’s amazing to me is how little conditions have actually changed since Chris described them in 2009: “Consumers have 

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Summer Blog Break 2015

Happy Summer! It’s time to kick-back and enjoy the lazy, hazy days of the season. While I don’t usually take an extended vacation this time of year (except for an occasional long weekend), I do enjoy a brief break from blogging to refresh my content ideas. For those of you who work through most of 

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A Social Community Gives Back: BlogPaws Interview

It was my second year as a speaker at BlogPaws’ 2014 conference. BlogPaws is a social community that includes pet owners, pet lovers, pet bloggers, animal welfare nonprofits (including animal rescues and shelters, American Animal Hospital Association, and the Human Animal Bond Research Initiative Foundation), and pet-product companies. What continues to impress me about BlogPaws is how much 

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When the Board Doesn’t Care About Employee Engagement – The Market Basket Saga

It’s the case of a CEO who did well by his employees (personable management style, career growth, great pay, profit-sharing, etc.) and, in turn, customers – engendering the loyalty of both. So much so that when the CEO was ousted in a board-level family feud, employees and customers protested loudly — with employee rallies and 

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Summer Blog Break 2014

After an extremely busy six months of speaking engagements and client work, it’s time for my annual blog break. I find summer is the perfect time to clear my head, catch up on a backlog of reading (preferably outside in the sunshine), and stimulate new content marketing ideas. This is only a temporary break from blogging. I’m 

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Marketing Animal Rescues & Shelters – BlogPaws 2014

One of the reasons I love my work is that I get to meet dedicated nonprofit professionals and volunteers eager to share their stories. They’re also eager to learn how to further their respective organization’s mission in the marketing workshops I teach. The volunteers and employees from a variety animal rescues and shelters who attended my 

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