Tag: volunteers

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Engagement

Favorite Volunteer Quotes

While anytime is a good time to acknowledge volunteers for their dedication to helping others, National Volunteer Week provides a special opportunity to celebrate their efforts.

In support of National Volunteer Week, here are my favorite quotes on the tremendous value of volunteers.

“Volunteering is so pervasive it’s invisible. We take for granted all the things that have been pioneered by concerned, active volunteers.”  Susan J. Ellis

“Volunteers … work not for money but because they want to give back, make a difference, change the world.”  Sally Helgesen

“Volunteers are not servants. Volunteers are partners working together for improving America’s future.”  Mayor Richard J. Daly

“At the risk of oversimplifying, we should make it a habit to treat volunteers like donors. Just as we should be appreciative for every financial gift big or small, we should be just as appreciative for every single gift of time and talent.”  Vu Le

“A volunteer is like a rare gem. When placed in the right setting and cared for, they will shine and give pleasure to all who see them.”  Unknown

“Volunteerism is currency that appreciates.”  Susan J. Ellis

“Volunteers are precious resources. Treat them carefully and with the respect they deserve.”  Sybil F. Stershic

While this next quote doesn’t specifically mention volunteers, it could have been stated with them in mind.

“If you don’t believe one person can make a difference, you have never been in bed with a mosquito.”  Anita Roddick

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Engagement

Coping with the Credibility Gap in Employee Engagement

“Our current practices and approaches to employee engagement are failing. They are failing to achieve organizational results and most employees fail to experience the benefits of their own engagement.”  Excerpt from David Zinger’s 21-Point Employee Engagement Manifesto.

A disheartening statement, but not surprising as employee engagement gets more intention than action. In my workshops, I frequently hear managers lament about being told to initiate engagement and/or recognition programs with insufficient commitment and resources needed to support their efforts. Then when these programs don’t work, the well-meaning but clueless-in-charge look for other quick-fix workplace remedies.

Frustrated by wasting precious resources on “flavor-of-the-month” engagement initiatives, employee cynicism continues and top management’s credibility gap widens. If this describes your workplace, here are several tips to help you preserve whatever sanity you have left.

Help for hanging in there

  • Keep in mind that across your life’s spectrum this situation is only temporary.
  • Another important perspective is your workplace isn’t all that unique – the world is filled with Dilbert-like organizations. While “misery loves company,” refrain from wallowing in a victim mentality.
  • Until you can change jobs, or if you’re unable to make the switch, look for whatever positive, fulfilling aspects of your workplace you can find such as making a difference through the work you do, helping customers, enjoying some of the people you work with, and yes, even getting a steady paycheck.
  • Find healthy ways to de-stress and maintain your mental and physical health – it’s the most precious resource you have.
  • Consider the opportunity you have to learn what works and what doesn’t work in dealing with people in the workplace. You can apply “lessons learned” in your next job and any community activities you may be involved in as a volunteer. (Note: the practice of engaging employees is similar to that of engaging volunteers.)

It’s important to remember that engagement is a two-way proposition between employers and employees. While the management team is responsible for creating an engaging workplace, employees are responsible for showing up each day ready and willing to engage in their work. The absence of the former may mitigate–but doesn’t preclude–the latter.

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Engagement Marketing

Culture + Brand = Passion for Engagement: Volunteers in Medicine

The value of having a favorable brand is that it inspires public trust and confidence – the stronger the brand, the more likely people will associate with it. A most important contributor to brand strength, and one that is difficult to duplicate, is the organization’s culture.

“Over time … we ultimately came to the realization that a company’s culture and a company’s brand are really just two sides of the same coin.”  Tony Hsieh

A strong culture and brand also support effective workplace engagement. Volunteers in Medicine (VIM) is a perfect example of this culture-brand-engagement relationship. With nearly 100 community clinics throughout the U.S., VIM’s mission is to “promote and guide the development of a national network of free clinics emphasizing the use of retired medical and community volunteers within a culture of caring to improve access to health care for America’s under-served, particularly the uninsured.”

Amy Hamlin, VIM Executive Director, with speaker Sybil Stershic
Amy Hamlin, VIM Executive Director, with speaker Sybil Stershic

I had the honor of working with this organization as a speaker at their Volunteers in Medicine Alliance Conference. Preparing for and participating in the conference, I was impressed by VIM’s Culture of Caring, a hallmark of its clinics and overall brand that appeals to patients, volunteers, and staff.

Volunteers in Medicine’s Culture of Caring is an approach:
“based on an ethical standard in medicine acknowledging that how people are treated during a clinic visit is as important as the actual medical care they receive. We believe that people who come to a VIM clinic are our friends and neighbors, good people in need of help. Surviving on limited resources, they often exhibit great courage simply trying to get through each day. Recognizing the strengths of those in need and respecting their dignity, the ‘Culture of Caring’ seeks to heal not only physical illness, but also the injury caused by bias, prejudice and indifference.”

As the foundation of its mission and brand, this special culture enables VIM clinics to successfully attract, engage, and retain physician and medical volunteers, as well as administrative volunteers, by offering them high-impact, meaningful opportunities to:

  • serve people in need
  • in a patient-focused environment
  • and with greater scheduling flexibility and more control than in traditional healthcare settings.

The chance to “practice the art of medicine, not the business of healthcare” through its culture of caring to engage volunteers and staff is critical to VIM’s brand strength and sustainability — a winning formula for patients, VIM volunteers and staff, and the communities VIM serves.

How does your culture and brand impact your organization’s engagement with employees and customers?

Categories
Engagement

Employees as Volunteers? Or Volunteers as Employees?

If your organization relies on paid employees to get its work done, would you treat them any differently if they were volunteers?

Other thought leaders have shared their views on this topic, including:

Here are my thoughts to build on this management discussion. The key difference between these two sets of workers are that volunteers “aren’t bound by the same command and control requirements that employees have.”  This means volunteers can voluntarily choose to offer their time and services to what they consider a worthwhile organization. They can also voluntarily choose to withdraw their time and services  when it no longer suits them. Even though employees are in contractual work situations, they can also choose to stay or leave an organization. Unlike volunteers, however, employees may need to stay for their paychecks even though they would prefer to leave — engagement for payment purposes only.

If your organization relies on volunteers to get its work done, would you treat them any differently if they were employees?

As I’ve found in my work in the nonprofit sector, the presumption that all nonprofits value volunteerism is not necessarily the case. Some nonprofit managers only give lip-service to their volunteers despite benefiting from their time and skills. These managers can take advantage of their volunteers’ passion for the mission for only so long before those volunteers get frustrated and leave.

What matters to employees and volunteers is being treated with respect while getting the tools and information needed to effectively contribute their time and talents. Whether an organization is profit-driven or mission-driven, the quality of workplace engagement depends on its culture and values including how its people are treated, regardless of their paid or unpaid status. Both employee engagement and volunteer engagement are critical – neither should be taken for granted.

 

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Marketing Training & Development

Marketing Animal Rescues & Shelters – BlogPaws 2014

One of the reasons I love my work is that I get to meet dedicated nonprofit professionals and volunteers eager to share their stories. They’re also eager to learn how to further their respective organization’s mission in the marketing workshops I teach.

The volunteers and employees from a variety animal rescues and shelters who attended my recent BlogPaws 2014 Conference session, Fundamentals of Nonprofit Marketing: Building Share of Mind & Heart for Your Rescue/Shelter were no exception. These people involved in animal welfare are most passionate and inspiring. While rescues/shelters benefit from showcasing cute and appealing animal images in their marketing and social media outreach (i.e., the “aww … ” factor), they face intense competition from other rescue/shelter groups doing the same. They also run the risk of “wearing out people’s compassion.”

Animal Rescue/Shelter Marketing Challenges

In their efforts to save animals and find them “furever” homes, animal welfare volunteers and employees are challenged with service demands that often exceed their resources. Yet they manage to do what they can to:

  • educate the public about animal welfare, including raising awareness of animal abuse
  • advocate for spay and neutering
  • obtain the necessary support of volunteers, pet foster parents, donors, veterinary assistance, community sponsors and partners
  • communicate via social media to support their special events and the important work they do.

Intentional Marketing

Like many nonprofit organizations, animal rescues/shelters strive to maximize their mission with minimal resources. With this mode of operation, marketing is often a casualty — ” Marketing? Who’s got time to do marketing?!” But being a well-kept secret won’t sustain an organization. That’s why building and maintaining brand awareness through marketing needs to be intentional, and it doesn’t have to be overwhelming. It starts with understanding that each point of personal and/or media contact between the shelter, its stakeholders, and the market-at-large (e.g., every phone call, shelter visit, special event, email, letter, press release, Tweet, Facebook post, etc.) impacts the public’s perception of that shelter’s brand. Recognizing people’s individual and collective impact on the brand, intentional marketing then focuses on how best to ensure its brand contacts are as positive as possible.

Employees and volunteers who run animal rescues/shelters are already intentional in their commitment to help animals. By marketing intentionally as well, they’ll be able to continue their valuable work.

“Any glimpse into the life of an animal quickens our own and makes it so much the larger and better in every way.” —  John Muir

 

Categories
Engagement

Celebrate Service – It’s National Volunteer Week!

While engaging and caring for volunteers is an ongoing activity, National Volunteer Week (April 6-12, 2014) is an important reminder to celebrate volunteers and their impact. This week provides an opportunity to honor “the enduring importance of recognizing our country’s volunteers for their vital contributions” and “their collective power to make a difference.”

It’s also an opportunity for me to share a glimpse into what Lehigh University’s Alumni Association (LUAA) does for volunteer recognition. Lehigh is my alma mater, and I served on the Alumni Association Board many years ago. I asked Lori Kennedy, former director of alumni volunteer engagement and current director of Lehigh’s career services, about the Alumni Association’s volunteer recognition. She explained that National Volunteer Week is “part of our five point recognition plan [to] recognize our volunteers very thoughtfully throughout the year.” LUAA’s calendar of volunteer recognition efforts include:

  • August – volunteers receive a copy of the Alumni Association’s annual impact report
  • November – volunteers receive a thanksgiving “thank you” card
  • December – volunteers receive a holiday card
  • April – recognition e-mail for national volunteer week
  • Throughout the year – each volunteer receives a personal birthday card signed by Bob Wolfenden, head of Lehigh Alumni Relations.

Volunteer recognition isn’t limited to these activities, as alumni volunteers receive additional recognition from the Association’s program managers throughout the year. From my own and others’ experience, I know that Alumni Association staff members (current and retired) build great relationships with alumni volunteers and leaders. Here’s one example that Lori shared with me.

“Monica Timar, LUAA associate director, worked with a volunteer who moved to Florida. The volunteer shared with Monica how much she enjoyed fall and the leaves on campus. One fall, Monica went outside and filled a box with leaves and sent the box to the volunteer in Florida!  A great example of a personal and meaningful way to recognize a volunteer.”

Way to go, Monica! She understands that volunteer engagement is all about creating and maintaining meaningful relationships. Without that relationship, any volunteer recognition is token at best.

 

Categories
Engagement

Caring for Volunteers

In honor of National Volunteer Week, this post is dedicated to all volunteers who dedicate themselves to the nonprofit causes they care about.

How do nonprofits demonstrate care for the people who voluntarily serve them? Smart leaders know that effectively managing volunteers takes more than a “recruit ‘em & recognize ‘em” approach. Their organizations are intentional and proactive in engaging, developing and retaining volunteer talent.

For nonprofit professionals and volunteers new to volunteer engagement and management, here are some guidelines to help you create a strong volunteer experience.

1. Learn about your volunteers: who they are, their interest in serving your organization, and their expectations as volunteers. Ask them:

  • What about this organization appealed to you to get you involved?
  • What do you expect to give and get from your volunteer involvement?
  • Would you recommend this organization to other volunteers?

Also consider exit interviews with volunteers who leave your organization – whether through rotating volunteer service, term limits, burn-out, or other reason – to learn more about the volunteer experience.

2. Clarify and clearly communicate what your organization expects from its volunteers and what they can expect from you. Be honest about the time commitment and effort involved.

3. Provide the necessary tools and information volunteers need to best serve your nonprofit. This includes orientation and training, your mission-focused strategy and plans, program overviews and updates, etc. Also consider how operational or policy changes may impact volunteer efforts, and communicate any changes and the rationale behind them in a timely manner.

4. Recognize and acknowledge your volunteers’ value. While National Volunteer Week provides an opportunity to celebrate volunteers, it’s important to let volunteers know they’re appreciated throughout the year.

5. Proactively listen to your volunteers – ask for their feedback and ideas – and respond appropriately.

Volunteers are precious resources. Treat them carefully and with the respect they deserve.

 

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Marketing Training & Development

Helping Animal Rescues & Shelters at BlogPaws

Dog adoptionI’m excited about the opportunity to speak at this year’s annual BlogPaws Conference, the largest pet-blogging and social media conference, on “Strengthening Your Brand: Relationship Marketing for Rescues & Shelters.” (More on this session topic later.)

Since this is a new nonprofit audience for me, I’ve spent the past several weeks learning about animal rescue and shelter organizations, including visiting their facilities. It’s been a fascinating experience listening to heart-warming stories of pet rescue and adoptions; sadly, there were also disturbing  stories of animal abuse and neglect. Here’s what I discovered:

  • Many shelters are mostly volunteer run, with few or no paid staff.  The people involved are exceptionally compassionate and passionate about their work with animals. (While it’s easy to be captivated by a healthy kitten or puppy, the volunteers are just as committed to helping animals with medical and psychological issues.)
  • Running a shelter or rescue operation is a 24/7, 365 day commitment. There is no time off.
  • Volunteers & staff wear multiple hats as: administrators … animal behaviorists … matchmakers (matching pets with people) … social workers … pet therapists … fundraisers … cleaners … vet techs & assistants (as allowed by law & training) … advocates and educators for animal spay/neutering, to name a few.

Silver girl PB071406While rescues & shelters have challenges that are unique to their respective missions and operations, they also share a common marketing challenge – competition.  There are many animal shelters within the same geographic region that compete for volunteers, prospective adopters, veterinary support, donors and sponsors. These organizations also compete with every other nonprofit in their communities for volunteers, funding, and consumer attention.

That’s why I was asked to speak about relationship marketing at BlogPaws, along with Kristin Elliott. I’ll provide critical insight on nonprofit branding and marketing engagement, and Kristin will share her experience as a pet-product entrepreneur who has helped animal shelter & rescue organizations.

I look forward to co-presenting with Kristin and being part of the BlogPaws Community.

Categories
Engagement Marketing

What They’re Saying About “Share of Mind, Share of Heart”

I’m thrilled with the positive response to my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits.

I’m honored to share these more detailed book reviews by Ivana Taylor, Small Business Trends, and Wayne Hurlbert, Blog Business World.

Here are several recent reviews that I’m also honored to share.

“With a great passion for (and deep expertise in) nonprofit marketing, Sybil Stershic has written an immensely practical, valuable book. “Share of Mind, Share of Heart” clearly explicates both marketing fundamentals and more sophisticated concepts for nonprofit marketing professionals in plain, easy-to-understand language, with concrete examples.

“Unlike many academic texts on nonprofit marketing, this book is peppered with questions designed to get you thinking tangibly and immediately about how the concepts discussed can be applied directly to the day-to-day business of your organization. I found her insights into internal marketing tools of engagement to be particularly apt and important. Too often in leanly staffed, undercapitalized nonprofits where staff is pressed for time, we overlook this crucial area. Morale and profits suffer as a result, with organizations sometimes seeming disconnected and disengaged from their customers, volunteers, and (in some cases) overall mission.

“‘Share of Mind, Share of Heart’ is a book that should be on the shelf of every nonprofit marketer, both novices and veterans.” – Andrew Edmonson, Director of Marketing and Public Relations, Houston Ballet

“Like the author, I have served on a variety of non-profit boards and counseled them about marketing. I’ve found that the whole idea of marketing is intimidating to many non-profits. They often believe marketing is too complicated for them and requires a commitment of resources (both human and monetary) beyond their capability. This insightful book dispels these fears as myths. Marketing is presented here as it truly ought to be: a simple, people-based idea about creating and communicating value. Each chapter provides an understandable exercise that will cause the reader to pause and reflect upon how to bring the marketing concept to life in any non-profit.”     – Frank Haas, Dean of Hospitality, Business and Legal Education, Kapiolani Community College

“Every now and then, you find a book that contains more than a powerful message—it houses a poignant experience. Share of Mind, Share of Heart is an experiential wisdom-sharing tome written for organizations that benefit us all. Full of practical how to’s and laced in the language and philosophy of non-profits, it will open eyes, enhance skills, and enrich outreach.” – Chip R. Bell, noted author and consultant, The Chip Bell Group

Special thanks to Andrew, Frank, Chip, Ivana, and Wayne for taking the time to review and share their thoughts on my book!

Categories
Engagement Marketing

What is Volunteer Engagement?

Ask most people to explain volunteer engagement and they’ll tell you they know it when they see it, yet find it difficult to articulate. They can describe it in general terms as a process that includes recruiting and matching volunteer interests with a nonprofit’s needs, then recognizing and respecting those volunteers.

Beyond the generalities, it’s easier for people to describe what volunteer engagement is not. For example, volunteer engagement means:

  • not taking advantage of volunteers’ time and talent.
  • not keeping volunteers out of the communication loop regarding what’s happening (e.g., major changes in operations or direction).
  • not ignoring volunteers’ input and ideas.
  • not creating extra work just to keep volunteers busy.
  • not giving lip-service to volunteer value.

One can turn these negative descriptors into positive ones to get closer to explaining volunteer engagement, but it’s not enough. Fortunately, there’s a more comprehensive definition.

Volunteer engagement is …

According to Jill Friedman Fixler of the JFFixler Group, volunteer engagement is “a strategy that builds organizational capacity through staff and volunteer collaboration and the development of high-impact, meaningful opportunities that create greater influence and outcome for the organization.”

What I like about Fixler’s definition is that it recognizes:

  • as a “strategy,” volunteer engagement is intentional
  • its purpose is to help advance a nonprofit’s mission by building “organizational capacity”
  • it is based on mutual endeavor via “staff and volunteer collaboration”
  • it benefits the nonprofit by creating “greater influence and outcome.”

A great way to articulate what volunteer engagement is and does.