Recommended Nonprofit Books For Gift Giving

Need a helpful gift idea for your favorite nonprofit professional or volunteer leader? Consider a book that provides valuable insight and advice on how to maximize a nonprofit’s effectiveness. Note: I’m a fan of books-as-gifts, especially when paired with chocolate or other sweet treat, specialty coffee or tea. Feed the senses as well as the 

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What They’re Saying About “Share of Mind, Share of Heart”

I’m thrilled with the positive response to my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits. I’m honored to share these more detailed book reviews by Ivana Taylor, Small Business Trends, and Wayne Hurlbert, Blog Business World. Here are several recent reviews that I’m also honored to share. “With a great passion for 

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What is Volunteer Engagement?

Ask most people to explain volunteer engagement and they’ll tell you they know it when they see it, yet find it difficult to articulate. They can describe it in general terms as a process that includes recruiting and matching volunteer interests with a nonprofit’s needs, then recognizing and respecting those volunteers. Beyond the generalities, it’s 

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Nonprofit Engagement Dilemma: A Caring, Yet Complacent Board

A  friend of mine works as a marketing director for a nonprofit with a stagnant board of directors. The by-laws stipulate board membership be drawn from the regional service-based organization that founded the nonprofit more than fifty years ago. As a result, the governance structure has evolved into an insular board with life-time terms. The good 

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It’s Here! Help for Engaging Nonprofits’ Most Powerful Assets

I’m thrilled to announce the release of my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits. Response to the book’s pre-publicity has been very positive, and I have several interviews and speaking requests already lined up, with more in the works. This summer will be a busy one! An 

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Internal Marketing Spotlight: Jewish Family & Career Services of Atlanta

While writing my new book on marketing tools of engagement for nonprofits, I had the privilege of interviewing Brenda Fiske, Chief Marketing Officer of the Jewish Family & Career Services of Atlanta. A “nonsectarian, community-based social services agency,” JF&CS offers a broad range of more than 40 programs serving children and adults with “Tools for 

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New Book Preview: Share of Mind, Share of Heart – Marketing Tools of Engagement for Nonprofits

One of the reasons I love working with nonprofits is that they are so mission-focused. When you’re passionate about your mission, it’s easier to feel good about your work. But having a noble mission doesn’t guarantee organizational success! Effectively managing a nonprofit on a daily basis is a challenge that involves: planning and delivering mission-based programs 

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Why Nonprofits Need Engagement-Part 2

Upon learning about my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, my friend was puzzled. “I don’t get it,” he said, “especially when nonprofits are so mission-driven. Aren’t the people who work there more engaged than those who work in the for-profit sector?” My friend’s presumption about nonprofit 

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Why Nonprofits Need Engagement-Part 1

My love of nonprofits started in my teens when I volunteered to work at a summer camp for intellectually disabled children. Since then, I’ve served a variety of nonprofit organizations in a range of roles that include frontline volunteer, committee member, advisory member, board member, board chair, and in a professional capacity as a marketing 

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Volunteers Know What Matters

The recent PR firestorm involving two well-known women’s health organizations (I’m not going to rehash the situation here) reminded me of an experience I had in my early years of nonprofit consulting. I was asked to facilitate a special meeting between two nonprofits involved in helping people with cancer – one was an established organization, 

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