Internal Marketing Spotlight: Jewish Family & Career Services of Atlanta

While writing my new book on marketing tools of engagement for nonprofits, I had the privilege of interviewing Brenda Fiske, Chief Marketing Officer of the Jewish Family & Career Services of Atlanta. A “nonsectarian, community-based social services agency,” JF&CS offers a broad range of more than 40 programs serving children and adults with “Tools for 

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New Book Preview: Share of Mind, Share of Heart – Marketing Tools of Engagement for Nonprofits

One of the reasons I love working with nonprofits is that they are so mission-focused. When you’re passionate about your mission, it’s easier to feel good about your work. But having a noble mission doesn’t guarantee organizational success! Effectively managing a nonprofit on a daily basis is a challenge that involves: planning and delivering mission-based programs 

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Why Nonprofits Need Engagement-Part 2

Upon learning about my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, my friend was puzzled. “I don’t get it,” he said, “especially when nonprofits are so mission-driven. Aren’t the people who work there more engaged than those who work in the for-profit sector?” My friend’s presumption about nonprofit 

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Why Nonprofits Need Engagement-Part 1

My love of nonprofits started in my teens when I volunteered to work at a summer camp for intellectually disabled children. Since then, I’ve served a variety of nonprofit organizations in a range of roles that include frontline volunteer, committee member, advisory member, board member, board chair, and in a professional capacity as a marketing 

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Volunteers Know What Matters

The recent PR firestorm involving two well-known women’s health organizations (I’m not going to rehash the situation here) reminded me of an experience I had in my early years of nonprofit consulting. I was asked to facilitate a special meeting between two nonprofits involved in helping people with cancer – one was an established organization, 

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Employee Engagement Resources and More

As a frequent speaker on engaging employees and customers through internal marketing, I’m often asked for my recommendations on engagement resources. I’m happy to share several of my favorites here – including books, e-books, networks, and newsletters. Employee Engagement One of the best sources of information and ideas comes from the members of the Employee 

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What Can Nonprofit Leaders Do to Keep Volunteers and Employees Engaged?

I’ve heard from numerous nonprofit professionals and volunteers in response to my recent posts on “When Passion for the Mission Isn’t Enough.” The following comments are representative of the feedback I received. I wanted to share them with you to stimulate discussion and ideas on how to better engage employees and volunteers. One volunteer shared her 

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Nonprofit Boards: When Passion for the Mission Isn’t Enough

My recent posts on nonprofit employee and volunteer disengagement struck a chord. The feedback I received tells me there are a lot of frustrated people who work in the nonprofit sector. (Check out Rosetta Thurman’s blog post and guest post, “Why Do Nonprofits Treat Their Employees Like Crap” published earlier this year.) Among volunteers, I 

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Volunteers: When Passion for the Mission Isn’t Enough

Like nonprofit employees, volunteers can also exit when they get frustrated and fed up. The reasons for disengagement are similar, and while it might seem easier for volunteers to leave a nonprofit since they’re not held to an employment contract, that doesn’t mean it’s any less painful when they’re passionate about the mission. As Sally Helgesen 

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Nonprofit Employees: When Passion for the Mission isn’t Enough

I’ve been thinking about this topic a lot lately, especially working on my book about nonprofit employee and volunteer engagement. Despite their well-intentioned commitment, sometimes staff members (and volunteers) get frustrated with a nonprofit organization and reach the point where passion for the mission and meaningful connection are no longer enough to convince them to 

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