Tag: leadership

Categories
Engagement Marketing Training & Development

Engaging Volunteers (3): Intentional Volunteer Management

 

“Too many organizations are thoughtless when it comes to volunteers.”
– Susan Ellis, president of Energize, Inc., a volunteer training & consulting firm.

Sadly, many former volunteers would agree with this statement. That’s why an intentional and proactive (rather than passive or reactive) effort is needed to effectively engage and retain volunteers.

Here are some guidelines to help you get started with intentional volunteer engagement and management.

  • Focus at the Board Level
    Volunteer expert Susan Ellis recommends volunteer involvement be a regular part of the board agenda so it can proactively focus on how to effectively recruit, engage, and maximize volunteer participation. “Don’t allow volunteer involvement to be the invisible personnel issue,” she says. She also suggests creating a board committee on volunteerism.
  • Learn who your volunteers are, their interest in your organization, and their volunteer expectations (as described in my previous post).
  • Clarify and clearly communicate your organization’s expectations of volunteers and what they can expect from you. Here’s a great example: After meeting with a nonprofit organization’s leaders, I received a follow-up letter inviting me to serve on their advisory council. This invitation described council members’ responsibilities and stated what the organization promised them in return, including “Appreciation of your time and our commitment not to abuse your time or generosity.”
  • Find ways to connect your volunteers to:
    • your organization’s mission, strategic direction, and goals. (Note: You can even include volunteers in your strategic planning process.)
    • your stakeholders (if applicable) to see your mission in action
    • your other volunteers for mentoring and partnering
    • your staff, particularly those with whom they’ll be working.
  • Provide the mission-focused training and tools your volunteers need to best serve the organization; e.g., orientation, ongoing communication, recognition, etc.
  • Proactively listen to your volunteers – obtain their feedback, ideas, concerns – and respond appropriately.

Volunteers require more than a simple “recruit ‘em and recognize ‘em” approach. Nonprofit leaders need to invest time and attention to engaging, managing, and retaining volunteer talent.

Stay tuned for my next post that will explore the challenge of engaging volunteers who are also brand partners.

Categories
Engagement

How to Re-Engage Employees

“It’s sad, really, how a negative workplace can impact our lives and the way we feel about ourselves. The situation is reaching pandemic heights – most people go to work at jobs they dislike, supervised by people who don’t care about them, and directed by senior leaders who are often clueless about where to take the company.”  – Leigh Branham and Mark Hirschfeld

But there is hope! And you can find it in Branham & Hirschfeld’s new book, Re-Engage: How America’s Best Places to Work Inspire Extra Effort in Extraordinary Times. The authors analyzed millions of surveys from more than 10,000 employers in Quantum Workplace’s massive database used to identify the “Best Paces to Work.” They share the critical clues and insights they found that distinguish what some companies are doing to create and maintain a winning workplace despite a chaotic business climate.

Their analysis revealed six universal drivers of employee engagement:

  • Caring, competent and engaging senior leaders
  • Effective managers who keep employees aligned and engaged
  • Effective teamwork at all levels
  • Job enrichment and professional growth
  • Valuing employee contributions
  • Concern for employee well-being.

Each driver is described in depth and illustrated by winning companies that exemplify these drivers. The authors also share the “voice” of employees working in positive and negative situations with quotes about what employees like and what frustrates them on the job.

What makes Re-Engage particularly relevant is that the authors also provide guidance in the wake of major challenges to workplace engagement, particularly:

  • when a company grows in size (“diseconomies of scale”)
  • increasing workforce age diversity (“generational diversity”)
  • the continuing economic crisis (“turbulent times”).

Recognizing that workplace engagement is not the sole responsibility of managers, Branham & Hirschfeld also devote a chapter to what employees can do for their own self-engagement.

Every once in a while, you find a business book that’s truly rich in insight and guidance – Re-Engage is one such book, and I highly recommend it.

 

Categories
Customer service Marketing

New Report Outlines Priorities for Service Research

I’ll never forget how frustrated I was in my first MBA marketing course. I was working in bank marketing at the time, and the course focused on consumer packaged goods and industrial products that had little relevance to what I was doing on-the-job. Back then (in the late 1970’s) there was no mention of marketing “intangible” services. Now, fortunately, there are complete textbooks, courses, and even graduate concentrations in services marketing.

As my career evolved, so did the emergence of services marketing as a field of study – one that I eagerly embraced in my professional development. The applied science of services marketing and management has grown tremendously thanks to a strong international academic-practitioner partnership.

So I’m happy to share the latest service research priorities developed by academics and business executives that will drive thought leadership to advance the science and practice of service. Why is this important? Because “all businesses are service businesses.”

Here are the top ten overarching service research priorities compiled by the Center for Services Leadership that spearheaded this important endeavor:

• Fostering service infusion and growth.
• Improving well-being through transformative service.
• Creating and maintaining a service culture.
• Stimulating service innovation.
• Enhancing service design.
• Optimizing service networks and value chains.
• Effectively branding and selling services.
• Enhancing the service experience through co-creation.
• Measuring and optimizing the value of service.
• Leveraging technology to advance service.

While all these research priorities are important, here are the two that I’m most excited about (along with related topics identified for further exploration).

Creating and maintaining a service culture:

1. Recruiting, training, and rewarding associates for a sustained service culture.
2. Developing a service mind-set in product-focused organizations.
3. Creating a learning service organization by harnessing employee and customer knowledge.
4. Keeping a service focus as an organization grows, matures, and changes.
5. Globalizing a service organization’s culture across different countries.

Effectively branding and selling services:

1. Effectively branding service and solutions and identifying ways to assess brand value.
2. Developing consistent brand experiences across touch points.
3. Harnessing social media’s impact on service brands.
4. Achieving effective solution selling and defining the new role of the sales force.
5. Forging closer relationships between employees and the brand.

You can learn more in the Research Priorities for the Science of Service CSL Business Report 2010.

Regardless of which topic(s) appeal to you, the study of these “global, interdisciplinary, and business-relevant research priorities” will help advance the science and practice of service management to the benefit of business and consumers.

 

Categories
Engagement Marketing

Internal Marketing Spotlight: SNVC (Part 2)

This post continues my interview with Beth Miller-Herholtz, SNVC’s VP of Corporate Communications, about how her company handles employee engagement and recognition.

QSM: What is your biggest challenge in maintaining a strong organizational culture?

Beth: I think the biggest challenge is also one of our biggest strengths. We have eight unique contracts, and that means eight unique clients … So when we look at our organization culture, we have to consider how our initiatives will be received in the different client cultures.

QSM: How do you effectively engage employees when they spend most of their time working at the client site?

Beth: In our industry, where most of our personnel are onsite with our government client, it’s very easy to build loyalty to the client and forget about the company behind you. To help answer our questions, we turned to Adrian Gostick and Chester Elton’s book, The Carrot Principle, for some insight and guidance. It became the basis for our Awards and Recognition Program. We began to emphasize, both in words and in actions, that the total value of a career is a comprehensive package that includes competitive compensation and benefits along with career development, work/life balance, and an environment that welcomes everyone with talent and determination to be the best. The Recognition Program provides the means to put our words into action — action that celebrates and rewards talent, determination, and innovation.

We incorporated awards to recognize people in key areas – Thought Leadership, Career Service, Professional Development, Innovation, and Special Incentives – all of which contribute to personal growth and corporate growth. Our program is peer-based, so anyone can recommend someone for doing great work or going the extra mile. It incorporates flexibility in that the rewards can be gift cards, W2 compensation/bonuses, or leave hours. Recognition of the individual is done as quickly as possible; in fact, that is a metric we track – how close to the action that deserved the recognition can we say “thanks” or “well done”. Where possible, we engage our client in the recognition, too, so that they see the company behind the employee who is providing that outstanding support. In addition, we announce awards in our monthly e-newsletter, which often includes photos and videos of the event.

QSM: I appreciate your sharing SNVC’s model of engaging employees through recruitment, retention, and recognition. It’s obvious you take great pride in your work at SNVC. Any closing comments?

Beth: Ultimately, our corporate values of Leadership, Commitment, and Integrity are the same three values that laid the foundation for the company back in 1998. Our culture embraces the fact that we remain focused on service to our nation, knowing that our end user is the warfighter, the defender of our homeland. Of that, I think I am most proud.

QSM: Thanks, Beth!

Categories
Engagement Marketing

Employee Engagement Advice for Managers

The new Employee Engagement e-book is now available to help managers and business leaders who want to better engage their employees. It features a compilation of concise advice and helpful tips written by members of the Employee Engagement Network. I was happy to contribute to the book (see page 22), although it was a challenge to select and share engagement advice in a single sentence!

Like its companion book on Employee Engagement, this book is free. So what are you waiting for? Download your free copy and circulate the advice. We need all the help we can get to try to reverse the decline in job satisfaction.

Categories
Engagement Marketing

Whatever Happened to Job Satisfaction?

The latest Conference Board report on job satisfaction isn’t good – only 45% of those surveyed say they’re satisfied with their jobs (based on a sample of 5000 US households).

Not a shocker considering the current economy. I know many people unhappy with their work – due to constant downsizing of resources (one can only ‘do more with less’ for so long) and lack of leadership in uncertain times. These folks are just waiting to bolt when the economy improves and better jobs become available.

What surprised me, however, is this latest survey shows an overall decline in job satisfaction over the past 20 years – including times when the economy was robust.

According to The Conference Board:

“The drop in job satisfaction between 1987 [the first year of this survey] and 2009 covers all categories in the survey, from interest in work to job security and crosses all four of the key drivers of employee engagement: job design, organizational health, managerial quality, and extrinsic rewards.”

On second thought, maybe I shouldn’t be surprised. For more than 30 years now I’ve been advocating internal marketing as a way to engage employees and customers.

I’m not sure what the answer is … perhaps growing attention to the study of employee engagement will help reverse this trend. In the meantime, I try to find and learn from the folks who enjoy their workplace. And when that seems to be a challenge, I page through Zappos’ Culture Book to keep from getting discouraged.

 

 

Categories
Engagement Marketing

A Gift to Improve Employee Engagement

This holiday, give the gift of employee engagement … and it’s free!  Employee Engagement Advice Book is a new e-book written by members of the Employee Engagement Network (EEN) and compiled by network host David Zinger.  EEN members (including me) share advice – limited to one sentence each – on how an organization can improve employee engagement.

The book contains over 200 contributions from people who are passionate about employee engagement, including several featured in this blog: Terry Seamon (see his advice on page 6); Kevin Burns (page 9); Paul Hebert (page 28); and Richard Parkes Cordock (page 35). (My contribution is also on page 35.)

Recurrent themes include communication (especially listening), valuing employees, empowering them, recognizing their efforts, and leadership involvement. It’s worth scrolling through to find the quotes that resonate with you. Pass it along and share it among your colleagues … to inspire them and/or reinforce their employee engagement efforts.

Happy Giving!

 

Categories
Engagement Marketing Training & Development

Zappos Culture Book: Best Ever Business Reading


Zappos.com’s 2009 Culture Book is here (!) and I’m thrilled to add it to my business library – next to the previous edition that I got on my visit to Zappos last year.

The book is written by Zappos employees who share what the company culture means to them. It’s a beautifully designed and produced book, supplemented with color photos and captions that capture the true spirit of Zappos. The book includes Zappos core values, a brief time line of the company’s 10 year history, and, most important, what the people who live the Zappos culture have to say about it.

Regardless of where they work in the company (customer loyalty center, merchandising, finance, technology & project management, Kentucky warehouse, marketing, etc.), Zappos employees share how valued they feel as members of the Zappos family … how they engage in “serious fun” … how they’re empowered to do and be their best … how they live the company’s values … and how truly happy they are to work at Zappos everyday. (Would your employees say the same? Honestly, I don’t know that many companies whose employees love their workplace.)

Zappos Culture Book should be mandatory reading in every undergraduate business class, MBA, and leadership program.

Read this book to your kids at night, and I swear they’ll tell people “When I grow up, I want to work at Zappos!” This is no fairy tale – Zappos is for real.

Categories
Engagement

Employee Engagement Today (and Tomorrow)

I was recently asked to speak to a management group. When told the topic was “How to Engage Employee’s in Today’s Economy,” I had to bite my lip to keep from screaming. It’s a popular subject these days, but seriously, how is engaging people now any different than engaging them in good times?

I’m not talking about HR-focused firms looking for new ways to better engage their employees. What gets me are those companies for whom employee engagement is a totally new concept. You know the ones where “our people are our greatest asset” is mere rhetoric (by the company) and wishful thinking (by the employees).

These companies are primarily interested in learning about engagement because they’re looking for a quick fix. But when it comes to effectively engaging employees – by means of a workplace that fosters open communications, trust, respect, and leadership – there is no instant remedy. As they’ll learn when the economy improves and their employee turnover rate soars.

Ever the optimist, however, I figure better late than never … maybe this time they’ll learn.

Categories
Musings

Just in Time for Boss’s Day: How to Be a Better Boss

In honor of National Boss Day (Oct. 16, 2009), I’m delighted to feature this interview with Allison O’Neill, author of The Boss Benchmark and blog about how to be a better boss.

QSM: It’s unlikely a person in management aspires to be a bad boss (at least I hope that’s the case for most managers!). So why do you think there are so many bad bosses out there?

Allison: I think it’s because they kind of get swallowed up by the role – they are so busy doing, they don’t see the bigger picture. They don’t get to see themselves from the perspective their staff do. Often there are things staff feel left out of/want to know more about but the boss doesn’t pick up on this, so the team are excluded. Some bosses have a bad attitude and refuse to believe they could ever be wrong about anything (!) and that doesn’t sit well with the team! Others might be quite unapproachable, so the workers are not comfortable discussing things with them, so communication is very lacking.

Overall I think it’s the inability to step back and evaluate themselves really truthfully. It’s also not realizing that they need to be continuously growing and learning (many times a day) and not being afraid to say “I was wrong” – workers trust you when you are that humble and unafraid of honesty.

QSM: Other than learning from examples in the workplace (what to do + what NOT to do when in a supervisory position), what advice do you give most often to someone who’s a first-time boss?

Allison: Your #1 key responsibility is to see the big picture of yourself as a boss – evaluate everything you do as if you are a third party who is watching and see if you find yourself thinking “that guy is acting like a prat!”. Ask yourself EVERYDAY how you could have been a better boss today – keeping a notebook of your thoughts on this would be good.

QSM:  What do you advise someone who’s been around for a while and wants to become a better boss?

Allison: Don’t be fooled into thinking that because you are the boss (and may have been one for quite some time) that ‘you have made it’ and that you have all the skills required. You need to keep your eyes open constantly for opportunities to learn, change and develop – especially if you’ve been a boss for ages as the workplace is constantly changing – bosses need to be aware of different things/have different skills than they did even 5 yrs ago.

QSM: What are your suggestions for observing National Boss’s Day for employees fortunate to work for a great boss?

Allison: Tell them you think they do a good job – and explain why – be specific!

QSM: And for employees whose current boss is in need of serious help?

Allison: Buy them a copy of my book!

QSM: LOL … Anything that will help develop a better boss is appreciated. Thanks, Allison!