Tag: strategy

Categories
Engagement Training & Development

Best Lessons from Bad Bosses-Part 1

This post is inspired by Boss’s Day. I hope you’re fortunate to work with a really good boss. If not, take heart – there are valuable lessons you can learn from your experience.

I asked several colleagues to share their best lessons from bad bosses. Here are their horror stories and lessons learned.

It’s Just as Easy to Demoralize a Team as It is to Build Them Up

I had a boss who decided to change his Windows start-up theme to be Full Metal Jacket. On startup and shutdown, his computer would remind us that we were all equally worthless. After he quit, employees from around the company remarked how happy they were he was gone. The new manager removed all themes from his machine, and found more positive themes for his team to use on their computers. He also made a point of managing by walking around, and thanked his employees often for the effort they put in to make customers happy.

Both took the same amount of time and effort. One built the team up and found them recognized for customer service every year for the next 10 years. One tore the team down and made the rest of the department look down on the team, as if the manager thought they were useless, they knew they could treat them badly too.  — Phil Gerbyshak, Social Selling Training and Social Media Strategist
Blind Siding an Employee Doesn’t Help
One particularly bad boss I once had many years ago suddenly turned on me. It came “out of the blue.” I had been a “star” one moment, and the next I could do nothing right in her eyes. It did not end well for me. Here are a few of the lessons I learned:
  • Stay alert to the proverbial “handwriting on the wall.” There may have been signals I was missing. Like a drop off in communication from the boss.
  • Keep your boss in the loop at all times on everything you are doing. Run the risk of over-communicating, especially if you suspect something is “up.”
  • Determine what your boss’ priorities are and get into alignment with them. Do whatever you can to support your boss. And make her “look good.”
  • Be professional, personable, and positive at all times. Be accountable. Deliver with excellence to your clients. That way, if the tables turn on you, you can walk out the door with your head held high, knowing that “it was not about you.”
  • Sometimes the power plays that happen in a corporate environment result in some folks winning, and other folks coming out with the short end of the stick.  — Terrence Seamon, author of “To Your Success!” guide for transitioners; “Lead the Way” leader’s guide to engagement; and “Change for the Better” change agent’s guide to improvement.

How NOT to Treat an Employee

I think my lesson is (was) that the fastest way to kill enthusiasm and commitment in young talent (or even older talent for that matter) is for the boss to publicly humiliate someone in front of others, when the someone had only good intent and was trying to do their job. We all have to learn, we all make mistakes, we all need coaching and guidance. But there is a right way to handle ‘teaching moments’ and a wrong way.

When I was a young, aspiring channel marketing manager at a small software company, I worked for a Sales and Marketing VP who was promoted too fast and not mature enough for his role. He had no patience or interest in the details of actually making a business run. When on several occasions I asked questions in group sales meetings that he thought were stupid, uninformed or otherwise too tedious, he delivered stinging, humiliating responses to me – a young female – in front of a room full of mostly men sales reps. I grew to hate him, and the bitterness and resentment I felt is still called up writing this, almost 20 years after the fact. The channels business for that company also failed, because the leader in charge of it would not do what it would take to make it a success, and my own sense of urgency about taking care of channel partners certainly took a hit after my experiences with this guy. It took a long time to overcome that feeling and fear of opening my mouth in meetings. — Owner of a Strategic Communications Consulting business

Special thanks to Phil Gerbyshak, Terry Seamon, and a colleague (who’s still so traumatized by her bad boss experience that she wished to remain anonymous) for contributing to this post.

I’ll have more great lessons to share in my next post, so stay tuned …

 

 

Categories
Marketing

Today’s Marketing: Less IS More

Signs of intelligent marketing at last! Lately I’ve seen more marketers respond to consumer sensitivity and backlash to promotional and informational overload – a major contributor to attention and intention deficit.

Here are two examples. The first is an excerpt from Penny Sansevieri’s Book Marketing Alert newsletter*:

I don’t know about you but I’m overwhelmed almost daily with all the stuff I need to get done and learn (because we always need to be learning, right?). And I hear this from authors all the time: I don’t have time OR I don’t know where to start.

Because at the end of the day, you’d rather be writing, right?

That’s why the AME team has decided to change up our newsletter. Less information = less overwhelming.

If you’re an information junkie you can still find tons of tips on our blog and social media all week long, but our newsletter will now focus on one or two action items and that’s it. Strategies you can manage that won’t send you into a tizzy of “I have no time for this!”*

The second is an email promoting AMA’s Marketing Workshops**:

18 Workshops | 2 Days | 0 Distractions

That webinar you wanted to check out just got pushed off your calendar. That new book you bought has taken a backseat to pressing emails for the third night in a row. And that idea you’ve been trying to find time to research for the past few weeks is now on life support somewhere in your subconscious.

With all the roles marketers play, it’s hard to find the time to hone our skills, develop our ideas and keep up with the fluid, tech-fueled landscape we call our careers. That’s why when you get an opportunity, you really have to make it count.

dontcalluswellcallyouAs a consumer and professional marketer, I’m tired of robo calls and junk email clogging my email inbox. I’m annoyed with financial service firms’ limited opt-out options that allow “related” businesses to continually promote their services to me. (No, I don’t need more credit cards or more insurance!) Ditto for nonprofits that sell my name to other donors’ lists.

I’m OK giving my email when I make a consumer purchase or request a white paper for business; it’s quid pro quo permission marketing. It’s the onslaught of frequent emails following afterward that make me crazy. Just because a retailer features frequent daily specials or a business offers a weekly webinar doesn’t mean I care to know about it. I know who you (as a retailer or vendor) are; presuming my experience was positive, I’ll be happy to call you when I need you or refer you when appropriate.

Bottom line: Respect the consumer/customer and they’ll respect your brand. Bombarding them with promotional messages results in brand alienation – not a good strategy for building customer relationships and retention.

Less IS more.

*Reprinted from Author Marketing Experts, a full service book marketing and publicity firm. Find out more at: www.amarketingexpert.com]
**Disclosure: I’m one of AMA’s Workshop speakers.

 

Categories
Engagement

Overcoming Intention Deficit in the Workplace

Move aside attention deficit – not the clinical kind but the one found in the workplace where people are overwhelmed and/or distracted by constant communication from too many directives, emails, text messages, phone calls, social media, etc.

A serious consequence of this distraction is intention deficit, or more aptly, intentional deficit. It’s not that managers and employees lack intention – defined as “a determination to act in a certain way.” What they often lack is the actual doing or proactive follow through of an intention particularly when it comes to strategic or business-specific planning, special problem-solving, idea-sharing, and training/development. I hear about it from my clients, workshop attendees, and colleagues: they know what needs to be done but they’re so overwhelmed they’re not always able to follow through or follow up on their efforts. They tell me they’re so busy putting out fires that they don’t have the time to prevent most of them in the first place.

Being intentional involves:

  1. Focus and clarity – clearly knowing what one needs to do and why, and
  2. Deliberate thought and action – investing the time to make it happen.

Here are several ways to overcome intention deficit in each of these areas.

Focus and clarity

  • Explain your organization’s purpose and direction; i.e, your mission, goals, strategy, and rationale.
  • Clearly communicate what’s expected of employees to achieve those goals.
  • Reinforce the above often – including any changes in direction and strategy – and share progress/results so people stay on track or can adjust accordingly.

“The biggest lesson has been the importance of constantly repeating the mission. It means spending meaningful time with everyone that joins, even if that’s in a group setting. It means bringing the team together every week to talk about all of our projects, progress, and vision. Most importantly: It means focus, to keep everybody moving in the same direction.” David Karp, Tumblr CEO

Deliberate thought and action

  • Commit to and invest the time to accomplish what needs to be done in special meetings or retreats for planning, problem-solving, idea-sharing, or training.
  • Create a comfortable climate that encourages nonjudgmental thinking and discussion. It’s important to disconnect yourself and others from any technology that diverts your attention such as cell phones, email, and social media. (Note: This may be difficult for some people who are always plugged in. Remind them that the messages, emails, tweets, and posts will still be there.)
  • Know the end goal – what you’re trying to accomplish in a special session – while also staying mission-focused.
  • Set up appropriate “next steps” – such as interim or progress report(s), resulting strategic or action plan(s), additional meeting(s) – and just do it.

Staff members brought together for a specific purpose in a setting with minimal distractions tell me they’re better able to focus on the topic at hand. An added benefit of participating in a well-run intentional session is that employees appreciate the opportunity to work with their colleagues in a face-to-face setting, especially in silo’d organizations.

Focused attention and intention. Communication and collaboration among employees. The ability to move forward and/or resolve issues. What are you waiting for?

“Never mistake motion for action.”  Ernest Hemingway

 

 

Categories
Engagement Training & Development

The Three Most Important Questions You Need to Ask in Human Resources

In addition to the fine folks who work in Human Resources (HR), or in the absence of an HR function, everyone who is responsible for managing or supervising employees needs to consider three critical questions from the employee’s perspective. Answers to these questions are key to strengthening employee engagement. Note: Nonprofit managers can also apply these questions to volunteers who serve in their organizations.

  1. Does my employer care about me and my work?
    People need to know that managers recognize and respect their roles within the organization and will support their efforts to do the best job possible.
  2. What difference do I make?
    Employees and volunteers also need to know how their efforts contribute to the organization’s mission and goals. This includes having a clear line-of-sight as to how their work impacts customers or clients, co-workers, stakeholders, the community where the organization is located, and the organization’s overall success. (Think of the NASA janitor who wasn’t just cleaning floors — he was helping to put a man on the moon.)
  3. What’s in it for me?
    Addressing this question gets to the heart of why an employee’s work matters and why s/he should stay with the organization. Considerations include the meaning and purpose of the work involved, the quality of the workplace culture (how employee- and customer-focused it is), and basic benefits,

How do you learn the answers to these questions?
A variety of listening posts are available in most organizations, including (but not limited to): employee engagement or satisfaction surveys … exit surveys … management by wandering around (MBWA) … everyday conversations with employees … and “engaging conversations – open-ended, non-judgmental conversations with each employee about passions, aspirations and opportunities.”

Ask first, then listen for understanding.

 

Categories
Customer service Marketing

The Three Most Important Questions You Need to Ask in Marketing

A brilliant marketing colleague of mine taught me the three most important questions that need to be considered based on the customer’s perspective. These apply to both product and service providers in B2B (business-to-business) and B2C (business-to-consumer) organizations.

  1. Who cares?
    To better understand who needs the company’s products/services, and how it matters to them.
  2. What difference does it make?
    For insight on how the company’s offerings solve the customer’s problem or fills a specific need (rational and/or emotional).
  3. What’s in it for me?
    To understand real and perceived benefits and the degree to which the customer feels the solution is worth paying for – in terms of money, time, and convenience.

Why are these marketing questions important?
Because they’re what your customers are asking themselves as they consider whether to do business with you or your competitors.

How do you learn the answers to these questions?
Your customers will tell you based on their experience with you, and they’ll tell others as well. If you’re not listening and responding to your customers — via feedback from front-line employees, customer surveys, complaint tracking, social media, etc. — then it’s time to start.

 

 

Categories
Engagement

What Your Fundraising Efforts Tell Donors

A donor can only take so much.

That’s why I asked certain nonprofits to stop fundraising. The situation improved somewhat … until now. So far this year I have received monthly solicitations from one nonprofit, along with other fundraising mailers from a similar organization who either purchased or shared that nonprofit’s donor list.

I understand and respect nonprofits need to raise money on an ongoing basis to support their work. But when their fundraising continues on auto-pilot, it shows a lack of respect for donors.

Your organization may craft different mission-focused messages in multiple fundraising requests, but here’s how your constant solicitation can be perceived by a donor:

  • I feel like my contribution isn’t valued when you keep asking me for money all the time.
  • Maybe you should spend more effort on doing good work instead of continuously soliciting me for donations.
  • You might be earning additional revenue by selling your donor list, but I’m getting fed up with receiving requests from similar organizations.
  • I was happy to support your organization until you started treating me like an ATM.

Take a step back and view your fundraising efforts from a donor’s perspective. What message(s) are you sending to them in your ongoing solicitation?

 

 

 

 

 

Categories
Engagement

Foundation for a Decent Workplace

In my research on dysfunctional workplace cultures, a LinkedIn connection shared the following “Ten Commandments of the Workplace” that can be honored by both employees and employers. [Special thanks to James Dodds for bringing this to my attention.]

Ten Commandments of the Workplace

  1. You have the right to be treated with respect and the responsibility to respect others.
  2. You have the right to be treated fairly and the responsibility to treat others fairly.
  3. You have the responsibility to respect the rights and needs of others.
  4. You have the right to a work environment that is free of distractions.
  5. You acknowledge that change is difficult and necessary.
  6. You acknowledge that errors are often the symptoms of a larger problem, and not the problem itself, and work to find better solutions.
  7. You acknowledge that employees are part of the solution, not the problem.
  8. You acknowledge that while blame is easy, finding the right answer is hard.
  9. You acknowledge that finding the best answer often requires everyone being involved.
  10. You acknowledge that while customers come first, they may not always be right.

Source: The Three Legged Table: Why Every Employee Matters by Brian James.

If you find yourself needing to fix a dysfunctional work environment, this is a good place to start.

 

Categories
Engagement

Enlightenment for Those Entering the Workforce

Whether you’re starting a new job or career, here is sage advice to keep in mind.

“Do work with your whole heart and you will succeed — there is so little competition.” – Elbert Hubbard

“Your mindset will be one of the most important predictors of success, not the career or leadership path you’ve chosen.” – Gayle Lantz, excerpt from Graduation Advice for Leaders

“If you think you are too small to be effective, you have never been in bed with a mosquito.” – Betty Reese

“You can earn an MBA and go on to become a CEO, but it doesn’t prepare you for the life choices you’ll have to make. And, no amount of schooling can really prepare you for dealing with clients, customers, vendors, family, etc. People being unpredictable, and all. Instead, it helps to figure out what your “personal core purpose” is — to give you some solid ground to stand on.” – Yvonne DiVita

“Q: Is there a more important decision in life than the choice of a career or the choice of a spouse? A: Yes. The choice of which one is going to come first.” – Marilyn vos Savant

 

Categories
Marketing

What Marketing is Missing

Marketing may do a great job of communicating brand value to consumers, yet it doesn’t necessarily do the same for communicating its own value within an organization. Far too often I hear marketing staff commiserate about how they struggle to get respect and buy-in for their programs, including from the areas they support such as Sales and Product Development. It’s a serious concern as all departments – individually and collectively – impact brand delivery, thus impacting Marketing’s effectiveness.

What’s missing is marketing Marketing itself — not for its own glory or credit, but for strengthening its relationship with everyone in the organization. It’s not that we don’t know what to do to market our function; it’s that we’re so busy taking care of everyone else’s marketing needs that we neglect our own.

Marketing is all fun and games … or is it?

It’s hard to be taken seriously when people associate you primarily with “fluff,” but that’s what a lot of people think about Marketing. Just because the Marketing Department occupies a place on the organizational chart doesn’t mean people know who we are or what we do.

To get other departments to better understand and support Marketing’s efforts, we need to intentionally get out of our silos and strategically market Marketing within our companies. It’s not that difficult or complicated. It’s a matter of investing the time to educate employees about marketing’s critical role within the organization — as brand steward and promoter … customer advocate  … collector and interpreter of market insight … etc. There are numerous internal marketing tools of engagement that can be used for marketing outreach and getting buy-in in for marketing initiatives.

Just like consumer or business-to-business marketing, internal marketing is not a once-and-done effort. It’s a long-term strategy that’s needed to build mutual trust, respect, and ongoing relationships between Marketing and the organization. Unless, of course, you want to be known as the “Department of Fluff.”

 

Categories
Engagement Training & Development

Management Communication Basics: Engaging Employees in Staff Briefings

With company e-mail dominating internal communications, staff meetings are becoming an endangered organizational activity. Yet managers and employees still need to get together to stay informed on what’s happening in the organization and how it impacts their work, including the opportunity to voice their concerns.

Why a staff briefing?

The purpose of  periodic staff briefings is to keep employees connected and get them “on the same page.” It is not intended to focus on problem-solving or detailed planning. Here’s a sample meeting template that helps engage employees and minimize passive participation.

  1. An aerial view of what’s going on – share new top-down information such as organizational strategies, operational updates, policy changes, etc., including the rationale behind any changes or direction. Employees need to understand the “why” as well as the “what” of executive decisions in the context of the company’s mission and goals. Allow time to address employee questions and concerns.
  2. New business/project/program development – overview of any new initiatives that support and/or impact departmental goals, including who is involved so staff know who to contact with questions.
  3. Current projects/programs – employee share progress updates, results.
  4. Teachable moments – employees can take turns reporting on business topics of interest to the group or share lessons learned from a recent work-related situation.
  5. Wrap up/next steps – acknowledge employee participation; agree on any follow-up action items.

Food and face time

In a positive work environment, face-to-face staff briefings serve employees’ needs for information-sharing, learning, and connecting with each other.  Consider providing food and/or beverage depending on what time the meeting is held. Refreshments can be a strong draw and serve to create a hospitable meeting environment, but they should not be the main attraction.

Email and other forms of digital communication are expedient and timely in keeping employees informed. However, face-to-face is better for periodic staff briefings because:

  • people are wholly present (for the most part)
  • there are fewer distractions in a focused meeting setting
  • actual body language and tone of voice minimize misinterpretations
  • feedback and clarification are immediate.

“Nothing replaces being in the same room, face-to-face, breathing the same air and reading and feeling each other’s micro-expressions.” Peter Guber

[Source: Peter Guber. BrainyQuote.com, Xplore Inc, 2015. http://www.brainyquote.com/quotes/authors/p/peter_guber.html, accessed April 7, 2015.
Read more at http://www.brainyquote.com/citation/quotes/authors/p/peter_guber.html#Ksbj93R6pceeLx7o.99]