Categories
Engagement

Preventing Burnout for Non-Profit Workers

Given the importance of nonprofit engagement, I’m happy to share this post by Andrew Littlefield that appeared on the WeDidIt blog. It is reprinted with permission.

Keeping Your Team Fueled: Preventing Burnout for Non-Profit Workers
by Andrew Littlefield

Non-profit work is often romanticized. Well … at least by people who haven’t actually worked there before …

Students often pine about wanting to work for a non-profit, to pursue a career with meaning that will make the world a better place. 9-to-5ers in the business world will mention to NPO workers they meet that they would “love” to do that kind of work and feel like they’re making the world a better place.

How many times have you heard the tale of the corporate businessman or woman who left their corner office to go pursue an altruistic passion?

Then reality hits. You enter the non-profit world, and after just a few short years, you feel completely drained.

Non-profit work is tough. We love to get poetic about meaning in our work (which is undoubtedly important), but in doing so we often overlook other factors of workplace happiness that leave us feeling discouraged and defeated. Worse yet, the relentless pursuit of helping other often leaves NPO workers neglecting their own needs.

It’s a vicious cycle that has resulted in far too many talented non-profit workers falling out of the ranks.

So how do you keep this from happening to your team? You want to aggressively chase your organization’s mission, but is it worth high turnover among your ranks?

It’s not (all) about the money

It’s no secret that salaries in the not-for-profit world are often lower than what we’d like to see, and that certainly can contribute to burnout. However, it’s been widely proven that higher salaries don’t automatically result in higher levels of happiness. In fact, there’s a tipping point for financial happiness that is lower than you might think.

Strengths and Weaknesses

The good news is that non-profit work is perfectly suited for several well-researched variables to burnout prevention and job satisfaction.

The bad news is non-profit work is also very poorly suited for several of these well-researched variables of job satisfaction.

In his book Outliers (highly recommended reading), Malcolm Gladwell identifies three major factors of career happiness:

  • Complexity
  • Autonomy
  • Connection between effort and reward1

It’s within these factors that we’ll find clues to successfully leading a team away from burnout and discouragement. Let’s break them down.

Complexity

Non-profits win this factor by a long shot; if your organization’s mission were simple, there would be no need for a non-profit dedicated to solving that problem. NPO work is by nature complex! They tackle big problems that require big, creative solutions.

The complexity of an individual job within a non-profit organization varies, but the overall mission as a whole is complex and challenging. That’s why your team is there in the first place!

Autonomy

Unfortunately, autonomy in the non-profit world can be a bit harder to come by. Even the most cutting-edge, forward thinking NPO often receives funding from government sources that require strict oversight and little flexibility. This in turn can stifle the level of autonomy a certain position on your team might have. Workers may not feel they’re empowered to make the decisions they feel are best for the organization and the cause. This is a burnout danger zone.

Connection between effort and reward

At first glance, this one might seem like an obvious win for non-profit work, but I would argue it’s actually a wash. Non-profit work certainly serves a greater good, which is one of the biggest draws for many (particularly young) workers. Seeing your work in the office pay off in a veteran getting a job, a homeless child being fed, or a bill passed into law can be extremely rewarding.

The problem is, many times these payoffs are a long way away from materializing. You can work towards a cause for years, even decades, before the fruits of your labor are finally realized. There may be many micro-wins along the way, and all those micro-wins added together can be significant, but it’s often hard to recognize them in the heat of battle. That can make the effort/reward connection tough.

Your team often needs what your donors need

Even though they’re behind the scenes, your team members often crave the same kind of feedback your donors do: they want to know the details of the problem they’re solving, and they want to know specifically how their contribution has helped.

Make that connection tangible for them. Even if the payoff is a long way off, help them understand the importance of micro-wins. Do more than just tell them what a big deal it is, show them! Take them face-to-face with the people they’ve helped. Get creative and illustrate what their efforts have done.

Additionally, never stop communicating the details of the cause; the intricacies and difficulties associated with pursuing your mission. Don’t do this in a way that makes the problem seem insurmountable and discourages them, but keep them informed of how complex their job is, and pride will follow.

Finally, even though many of the factors that control the fate of your organization may be out of your hands (there goes your autonomy), actively seek out opportunities to hand over control to your team members. From big to small, give them a chance to take the reigns. That might mean they screw something up, but there’s value in mistakes.

  1. Gladwell, M. (2008). The Three Lessons of Joe Flom. In Gladwell, M., Outliers (149-150). Back Bay Books: New York, NY

 

 

Categories
Training & Development

What Do a Business Training Professional and Zumba Fitness Instructor Have in Common?

Quite a bit actually.

Several years ago, I decided to ramp up my exercise and tried Zumba. It took me quite a while to get with the program, so to speak, as participants are not “taught” the dance moves – you just follow the instructor’s moves. I was WAY out of my comfort zone with this, despite the fact that the instructors don’t expect you to follow along perfectly; they just want you to have fun and get fit in the process.

Eventually I became more comfortable with the challenge of following the different dance moves and routines offered by various Zumba instructors. It’s great to get away from my office and enjoy the loud music, the camaraderie in class, and exercising my body as well as my brain.

I take an average of three  Zumba classes a week. Observing different instructors and listening to feedback from attendees, I began to analyze the instructors’ approaches to teaching Zumba and rapport with their classes. The best and most popular instructors share these characteristics:

  • A passion for doing and teaching  Zumba.
  • Smiling and making lots of eye contact.
  • “Connecting” with attendees by facing the class as much, if not more, than they face the mirror; also periodically moving away from the mirror/front of the class and dancing among the attendees.
  • Making the dance moves easy to follow with clear hand signals, verbal cues, and repetitive steps.
  • Encouraging fun and fitness while reinforcing attendees’ participation throughout the class in ways that are most comfortable for them; no one is ever made to feel inept.
  • Preparing for each class by practicing the routines and learning/demonstrating new ones to mix things up a bit.
Gladys Colon, Zumba instructor
Gladys Colon, Zumba instructor

I recently spent time outside of class with Gladys Colon, one of the more popular instructors, to talk about her experience teaching Zumba. I also wanted to let her know how much I enjoyed her class. The more we talked, the more I realized we had much in common as instructors even though our classes are so very different: she teaches Zumba fitness in a gym and I teach marketing workshops in a corporate business setting.

Here’s what we have in common. We both practice as much as possible – regardless of how well we know our subject matter. We intentionally engage our attendees without overwhelming them. We work hard to ensure the people in our classes feel the time they spend with us is worthwhile. Above all, we both share a passion for what we do — whether it’s energizing people through cardio or helping them broaden their marketing acumen.

In what unlikely places do you find professional inspiration?

[With special thanks to my favorite instructors Gladys Colon, Tarnisha “Moe” Sass, Manny Balseiro and Krista Cernansky … you all rock!]

Categories
Customer service Engagement Training & Development

5 Tips to Keep Employees Engaged During the Holidays

The last few weeks of the calendar year can be stressful in the workplace as people become distracted preparing for the holidays. Employees can be overwhelmed with year-end reporting and planning deadlines just as everyone else seems to be using up the last of their vacation days. And those at work may be so into the holiday frenzy that they’ve mentally checked out.

Here are five ways managers can help employees stay on-task and engaged during the holiday season.

  • Keep employees mission-focused, customer-focused, and connected.
    Respectfully remind employees how year-end projects and planning are critical to your company’s mission and goals. Make time to recognize employees’ individual and collective efforts in taking care of customers and each other as the year winds down.
  • Acknowledge and alleviate seasonal stresses.
    Consider what you can do ahead of time to minimize year-end pressures such as starting your business planning cycle earlier (if feasible) to avoid a planning crunch when fewer people are at work. Or schedule the employee holiday lunch or dinner party in January when there are fewer social activities; this also gives employees something to look forward to after the holidays.
  • Ask employees to share their ideas.
    Go to the source and solicit suggestions from your employees as to what might be done to improve productivity during this time of year — whether in a special discussion at staff meetings or as a project for a designated employee task force.
  • Inspire and de-stress.
    • Invite employees to share with each other how they cope with seasonal work stress … the funniest holiday situation they’ve encountered at work … how they successfully defused a difficult situation with a customer, etc.
    • Give-back to the community by volunteering time as a group to work in a food bank or collect gifts for needy families. To keep such an activity from creating more stress, however, employee involvement must be voluntary with no management or peer pressure regarding time and financial contributions.
    • While bringing holiday sweets to the office is welcome by many, also consider healthy ways to reduce stress. For example, a licensed massage therapist can be hired on-site to provide 10-15 minute back massages for employees or a yoga instructor can lead mini-meditation sessions.
  • Patience, patience, patience.
    Keep in mind the end of the year can be a challenging time for everyone: you, your customers, employees, colleagues, and business partners.

Try one or more of these ideas to help get through the season. When you find what works, you can apply it next year when you go through this all over again. Happy Holidays!

Categories
Engagement Training & Development

Please Pay Attention If You Really Want to Learn: Guidelines for Respectful Engagement

The multi-tasking attendee is a challenge for professional speakers and trainers. So whenever I give a training workshop or conference presentation, I respectfully request my audiences’ complete attention so they can fully engage in discussion and applied learning.

Attendees who are focused during the session benefit from new and/or reinforced knowledge, insight, and ideas – individually as well as collectively. As the presenter, I benefit from an attentive audience that actively participates by asking questions for clarification or elaboration and sharing their ideas and experiences – all contributing to a dynamic session. I bring my professional skills and dedication to help my audiences get the most they can from my sessions so their time is well-spent. Recognizing that learning is a dual responsibility between a speaker/trainer and attendee, here’s what I ask of my audiences in return.

Attendee Guidelines for Respectful Engagement

  • Please bring your complete attention so you can fully engage in discussion and be able to apply the information and ideas to your organization.
  • Out of professional and personal courtesy to everyone in the audience, please silence your cell phone.
  • If you know in advance that you might be contacted during the session – for example, you’re waiting for an important message from your boss or key customer – then please keep your phone on vibrate and attend to it quietly; leave the room, if necessary.
  • If  you’re alerted by an emergency call or text from a family member or someone at work, please excuse yourself quietly and leave the room to do what you need to do. If you’re unable to return to the session, consider getting in touch with me afterwards (via email or phone call) to let me you had to leave for this reason.
  • Please refrain from sharing session content during the session. If you want to tweet an idea or learning takeaway, please wait until a break or after the session. In the meantime, you’ll be able to better digest the ideas discussed, including how you might actually apply them to your business/situation. (Note: This guideline will vary depending on session-content. Many of my colleagues who speak on social media topics encourage in-session tweeting.)
  • If you find you’re not interested in the topic and are inclined to email, text, or check your social media networks, I prefer you leave the session to avoid wasting your time.

Pay attention if you really want to learn, and avoid multitasking that distracts you and those around you.

“If I have ever made any valuable discoveries, it has been owing more to patient attention than to any other talent.”  Sir Isaac Newton

 

Categories
Engagement Marketing

Culture + Brand = Passion for Engagement: Volunteers in Medicine

The value of having a favorable brand is that it inspires public trust and confidence – the stronger the brand, the more likely people will associate with it. A most important contributor to brand strength, and one that is difficult to duplicate, is the organization’s culture.

“Over time … we ultimately came to the realization that a company’s culture and a company’s brand are really just two sides of the same coin.”  Tony Hsieh

A strong culture and brand also support effective workplace engagement. Volunteers in Medicine (VIM) is a perfect example of this culture-brand-engagement relationship. With nearly 100 community clinics throughout the U.S., VIM’s mission is to “promote and guide the development of a national network of free clinics emphasizing the use of retired medical and community volunteers within a culture of caring to improve access to health care for America’s under-served, particularly the uninsured.”

Amy Hamlin, VIM Executive Director, with speaker Sybil Stershic
Amy Hamlin, VIM Executive Director, with speaker Sybil Stershic

I had the honor of working with this organization as a speaker at their Volunteers in Medicine Alliance Conference. Preparing for and participating in the conference, I was impressed by VIM’s Culture of Caring, a hallmark of its clinics and overall brand that appeals to patients, volunteers, and staff.

Volunteers in Medicine’s Culture of Caring is an approach:
based on an ethical standard in medicine acknowledging that how people are treated during a clinic visit is as important as the actual medical care they receive. We believe that people who come to a VIM clinic are our friends and neighbors, good people in need of help. Surviving on limited resources, they often exhibit great courage simply trying to get through each day. Recognizing the strengths of those in need and respecting their dignity, the ‘Culture of Caring’ seeks to heal not only physical illness, but also the injury caused by bias, prejudice and indifference.”

As the foundation of its mission and brand, this special culture enables VIM clinics to successfully attract, engage, and retain physician and medical volunteers, as well as administrative volunteers, by offering them high-impact, meaningful opportunities to:

  • serve people in need
  • in a patient-focused environment
  • and with greater scheduling flexibility and more control than in traditional healthcare settings.

The chance to “practice the art of medicine, not the business of healthcare” through its culture of caring to engage volunteers and staff is critical to VIM’s brand strength and sustainability — a winning formula for patients, VIM volunteers and staff, and the communities VIM serves.

How does your culture and brand impact your organization’s engagement with employees and customers?

Categories
Engagement

A Social Community Gives Back: BlogPaws Interview

It was my second year as a speaker at BlogPaws’ 2014 conference. BlogPaws is a social community that includes pet owners, pet lovers, pet bloggers, animal welfare nonprofits (including animal rescues and shelters, American Animal Hospital Association, and the Human Animal Bond Research Initiative Foundation), and pet-product companies. What continues to impress me about BlogPaws is how much this social community focuses on serving as an “advocate for pets in need” with its Be the Change initiative. For example, at its annual conference, BlogPaws awards donations to several animal welfare organizations. To date, the pet community has donated over $90,000 in cash and goods. Another highlight of the conference is giving a safety vest to a police dog and oxygen masks to the local fire department in the community where the conference is held. All leftover swag from sponsors get donated to a local shelter.

Yvonne DiVita
Yvonne DiVita

I interviewed Yvonne DiVita, social media professional and BlogPaws co-founder, to learn more about this social community’s commitment to giving back.

QSM: Tell us about BlogPaws and what makes it a special community?

Yvonne: We’re truly focused on saving lives. A key part of that is supporting shelters and rescues through a variety of efforts. If we go back to day one of BlogPaws, when three simple bloggers (myself, my husband, Tom Collins, and Caroline Golon of Romeothecat) met at a BlogHer conference and decided to replicate that model for our pet blogger friends, a key element of the decision was Be the Change. This, of course, is based on the familiar “Be the Change You Want To See”… for us, it was a challenge to inspire all bloggers at that first conference in Columbus, Ohio, to go out and be the change for pets in need.

When folks ask me what’s ‘different’ about BlogPaws, compared to other social networks, I tell them about Be the Change. You see, Sybil, I have yet to meet a pet blogger that is not passionate about her local shelter, and many other endeavors to help pets in need. It’s an over-arching goal of this community to facilitate the saving of lives, even one life – to help you understand, I refer you to this video, shared at that first event, and still important today. Frugal Dougal is no longer with us, having passed to the Rainbow Bridge, but this video lives on as our commitment to animals everywhere. In fact, we are also part of a Disaster Relief Network, working with groups like World Vets, to make sure animals are not forgotten during disasters.

QSM: How do BlogPaws members get involved with Be the Change?

Yvonne:  The members of our community participate in Be the Change is a variety of ways. Each one has a passionate purpose or focus – whether that’s their own shelter, where they volunteer, or a purpose they saw on Facebook or Twitter. We use social media regularly to reach out and connect with as many people as possible. The key here is to recognize that the pet community isn’t just bloggers. It’s pet parents everywhere who are devoted to saving pets. Be the Change encompasses all people, the world over, who see the value of the human–animal bond, and work to help the rest of the world accept the importance of pets in our lives. This transcends the usual “we love our dog” focus. It recognizes that pets of all manner help decrease blood pressure, teach children responsibility, assist veterans with PSD, and more. These are creatures that make lives whole for so many of us.

Members of our community share experiences and events, and make sure not only their event is noticed, but everyone else’s is, also. And when we see elephants rescued, or animals in need in disaster areas (flood, earthquake, typhoons), we rush to make sure the entire world is aware. Being involved just means doing what you feel is important. It can be a $5 donation, sharing on Facebook, or working hard to raise awareness of puppy mills.

QSM: What impact has Be The Change made?bethechange image1-472x311 (1)

Yvonne: It’s easy on some level to judge the impact, and, on another level, not easy at all. For instance, BlogPaws itself has contributed over $90,000 in goods and cash (most of that in cash donations via the conference) over the last five years. If we were to go back and ask each shelter that received donations from us, there is no doubt we’d get a lot of stories along with the many thank you’s we receive when the donations are made. In our heart of hearts, we love seeing the change first hand at the events we hold. Shelters are invited and most of them attend. They are astonished at the outflowing of good will and offers of help from the folks who meet them. The cash donations go far to helping feed and care for their charges. The donations of all leftover swag help many, many pets over the course of their stay – donations include dog beds, treats, pet food, toys, and more.

Within the community itself, the change is also apparent. The act of contributing to a shelter or rescue, whether in time and talent, with cash donations, or sharing among a network to help raise much needed medical care, lifts each and every person up in ways nothing else can! Among the deep seated passion for helping these local groups as they rescue and care for neglected or abused animals is the sense of having done something purposeful, of having been part of something bigger than ourselves.

Our Be the Change community is so strong and so sincere, it continues to stand as a foundation of everything we are about – helping pet parents be all that they can (or want to) be… including, angels for animals in need.

The hard part of understanding the impact is in having such an enormous reach – from working with folks like Eldad Hagar, who contributed $25,000 at the latest BlogPaws event to help medical care for pets displaced and lost in the tornadoes of the U.S. during May 2014 … to sharing the efforts of folks like Robin A.F. Olson, who writes Covered in Cat Hair and runs Kitten Associates … to Amazon Cares, which takes people to Peru to save animals in need  – all of which means our efforts in Be the Change are just a blip on the radar of the universe and we still have much more to do.

QSM: What would you tell other social communities about giving back?

Yvonne: I would say, get to it. What are you waiting for? The ability to give back, to participate in a charity organization or event, lifts up all people, and reminds us why we are here – we are here because we are not alone. We are a community across the globe and, as a community, the ability to give back is inherent in our desire to be accepted and loved. When you give, you get… it’s as true today as it has ever been. I am not the first to say it. At BlogPaws, we remain true to this quote by Margaret Mead: “Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” If you hesitate because you aren’t sure how to begin, ask your community. You will be amazed and inspired by the response.

And when you’re ready, connect with others like BlogPaws. Because it’s only in working together, in bringing neighborhoods together, in giving voice to the human desire to save each other, that we will achieve the great success we all strive for.

QSM: Thank you!

 

Categories
Engagement

Engaging in Work and Life: How to “Live Fully”

For World Suicide Prevention Day on September 10th, employee engagement thought leader David Zinger advocates helping “all employees live fully at work – with a full life and a life full of meaning and mattering. We need to recognize when employees are struggling and what we can do to help.” His message is timely given recent public attention on mental health issues and suicidal behavior, and it has important meaning for everyone inside and outside the workplace.

David describes “living fully” as the opposite of suicide:

To live fully is to have a full life in years while putting fullness into each day. It embraces and acknowledges life’s joys and suffering, both our own and others, letting in compassion and support. Living fully is about living for both us and for others. Living fully at work is more about work/life integration than trying to find an ideal state of balance. Living fully at work is the new meaningful employee recognition when we are attuned to others in our work community and we recognize and connect with them during progress, celebration, setback, struggle, and loss.

He also suggests how to apply “living fully” at work:

  1. Accept each day as an invitation to live fully.
  2. Be mindful of moments and in touch with all your fluctuating emotions.
  3. Engage with both your work and the people you work with.
  4. Acknowledge impermanence – know that even negative experiences will change over time.
  5. Move beyond isolation from others by making connection and contribution.
  6. Flourish at work with positive emotions, engagement, relationships, meaning, accomplishment, and strengths.
  7. Open your head, heart, and hands to your coworkers.
  8. Transform the ritual question of “how are you today?” into an authentic curiosity and really listen and respond to what the other person says.
  9. Face fears and create safety at work by caring for others and caring about what they are trying to achieve in their life.
  10. Know that small is big, by taking small steps day after day you will make a huge difference in your life or the life of someone else.

I love David’s suggestion to “entertain a playful serenity with this modified serenity prayer”:

“God grant me the laughter to see the past with perspective, face the future with hope, and celebrate today without taking myself too seriously.”

[Note: the above content is excerpted with permission from David Zinger’s post: How to Live Fully at Work: The New Employee Recognition.]

Thank you, David!

 

Categories
Engagement

When the Board Doesn’t Care About Employee Engagement – The Market Basket Saga

It’s the case of a CEO who did well by his employees (personable management style, career growth, great pay, profit-sharing, etc.) and, in turn, customers – engendering the loyalty of both. So much so that when the CEO was ousted in a board-level family feud, employees and customers protested loudly — with employee rallies and online petitions by customers to boycott the company  It’s the story of the Market Basket  grocery chain that finds itself in a management and public relations nightmare.

With empty shelves, frightened or disgruntled employees, and frustrated customers, I can’t begin to imagine how much the company is losing in actual dollars, not to mention brand damage.

“Put your staff first, customers second, and shareholders third … then, in the end, the shareholders do well, customers do better, and your staff are happy.” Sir Richard Branson

This win-win-win approach works for StarbucksVirginZappos and many others companies. It’s also a winning strategy of Firms of Endearment that “follow a stakeholder relationship business model rather than a traditional stockholder-biased business model.” Why doesn’t the board of Market Basket get it?

UPDATE: Ousted CEO Arthur T. Demoulas is back at the helm after the company reached an agreement with him to purchase the grocery chain from the family members who fired him.

This quote from a HuffingtonPost article brings it all together: “Most times, CEOs and the company’s business model don’t always align with the employees’ best interests,” said Paul Pustorino, an accounting professor at Suffolk University’s Sawyer Business School. “What this proves is when a CEO can align the best interests of the company with the best interests of the employees, that generates strong employee loyalty and customer loyalty.”

 

Categories
Engagement Marketing

Summer Blog Break 2014

After an extremely busy six months of speaking engagements and client work, it’s time for my annual blog break. I find summer is the perfect time to clear my head, catch up on a backlog of reading (preferably outside in the sunshine), and stimulate new content marketing ideas.

This is only a temporary break from blogging. I’m working on several client and writing projects this summer and will continue to stay active on Twitter, LinkedIn, and other social media networks. Until I return to blogging in mid-late August, you can find many great current and archived posts on:

Have a happy and safe summer!

Categories
Customer service Engagement

Good Signs of Customer Service

Irish restaurant welcome sign

  • Employees who smile and are genuinely happy to see you.
  • Employees who sincerely want to help you.
  • Managers who smile and are genuinely happy to see you.
  • Managers who sincerely want to help you or help their employees help you.
  • Happy customers.
    Copperhead Grill sign-3