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Engagement

Is Your Organization Contributing to Employee Disengagement with Institutional Disrespect?

Lately I’ve been hearing more about employees disengaging at work due to a condition they describe as “institutional disrespect.”  This occurs when new or newly-assigned managers, with upper management’s complicit support (or feigned ignorance?), make decisions with little regard for organizational protocol. For example, the manager who automatically sides with a group of employees in departmental disputes without fully investigating the situation as prescribed in HR policy. Or a supervisor who reverses a customer service rep’s appropriate handling of a customer problem without consulting the employee to explain the change. The result of continually undermining employees’ efforts, particularly when they’re performing according to company standards, is increased employee frustration and disengagement.

Most employees will give new managers the benefit of the doubt at the beginning of their tenure. But when a manager continues to dismiss company policies and procedures, employees begin to wonder: “Are the higher-ups blind to this boss’s performance? Or is management trying to make our work difficult as a way to get rid of us?”  Such speculation plants the seeds of discontent as employees can’t fully engage when they don’t feel respected by the very people they work for.

“R-E-S-P-E-C-T …  find out what it means to me” 

Employee engagement and retention specialist, Dr. Paul Marciano describes how respect can best be applied in the workplace:

  • Recognition – thanking employees, acknowledging their contributions
  • Empowerment – providing the necessary training and tools employees need
  • Supportive feedback – giving employee feedback that’s positive and corrective
  • Partnering – fostering a collaborative workplace
  • Expectation setting – establishing clear goals and accountability
  • Consideration – demonstrating courtesy, kindness and empathy
  • Trust – demonstrating faith in employees’ skills and abilities, supporting their decisions.

Employees in organizations that practice institutional disrespect find little evidence of true partnering, consideration and trust.

“Employee engagement depends upon the extent to which individuals respect their organization and its leadership, and feel respected.”  Dr. Paul Marciano

 

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Engagement

What Happened to the Year of the Employee?

2014 was predicted to be the Year of the Employee with increased competition for talent and continuing attention on employee engagement. But did employee engagement improve in the workplace?

Certainly, the Market Basket story of employees’ successful public (and customer-supported) protest of their ousted CEO illustrated the powerful impact of loyal, engaged employees. Yet according to engagement studies, the level of actively engaged employees still hovers around 30%. For all the expressed interest in in improving engagement, many in charge demonstrate more intention than action.

Mixed results on “The Year of the Employee” were found by leadership coach, Tanveer Naseer:

” … I did see leaders this year who clearly understood not only how to engage and motivate their employees, but also how to manage conflict in today’s faster-paced, connected world, how to foster an environment where our employees succeed and thrive, as well as how we can use our leadership to bring out the best in those under our care.

“Unfortunately, I also saw leaders who tried to side-step any responsibility for the issues that currently plague their organization, with some even arguing how the problem was the fault of those their organization serves, and not a reflection of their leadership or contribution.”

There are also executives for whom engaging employees is based solely on issuing paychecks. I recently learned about a company’s year-end-in-review meeting where the CEO addressed all employees. His conveyed his disappointment in a sluggish bottom line as he admonished employees to work harder in the new year.  There were no words of acknowledgment for employees’ efforts/contributions during the past challenging year and no words of encouragement moving forward. As a result, many of his managers and employees are committed to working harder — to find new jobs elsewhere.

For that company and others like it, 2015 may well be the Year of Employee Burnout and Turnover. Here’s hoping those employees will be successful in finding the organizations that take engagement seriously.

 

 

Categories
Engagement Marketing Training & Development

Best Job Ever! Reflecting on 2014

“To give your best is to receive the best … ” Raymond Holliwell

I’m fortunate to do work that I enjoy. This past year I had the opportunity to train managers how to strengthen employee engagement with internal marketing, facilitate planning retreats, and help marketing team members “get on the same page.” What’s most challenging is that each client presents a unique workplace culture and situation. The process of working with them to achieve positive outcomes in the context of their organizations is rewarding and a privilege I do not take lightly.

In addition to my client work, I met many fascinating folks at a variety of conferences. Highlights of this past year’s speaking engagements include:

  • Asomercadeo’s International Marketing Congress – I traveled to Medellin, Colombia, to share internal marketing practices with South American marketing colleagues.
  • BlogPaws – For the second time I participated in this special gathering of people who are passionate about animal welfare; my workshop there was designed to help rescue/shelter volunteers and staff better understand nonprofit marketing.
  • Volunteers in Medicine – I was truly inspired by this dedicated group of healthcare professionals and volunteers driven to improve health care access for the under-served and under-insured  in their local communities; in multiple sessions we discussed how to strengthen volunteer and board engagement.

Here’s to a new year of new opportunities and challenges and why it will be another successful year:

“The talent of success is nothing more than doing what you can do well, and doing well whatever you do.” Henry Wadsworth Longfellow

Hope you find similar success in 2015!

 

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Customer service Engagement Training & Development

Great Customer Service Quotes for Training

“It’s risky to underestimate the benefit of exceptional [customer] service; it’s equally risky to overestimate the level of customer service that you are currently providing.” Unknown

I often use this quote in the beginning of my customer-focus workshops to engage attendees on the impact of customer service in their organizations. Discussion is based on addressing these questions: Who defines quality customer service? How is it measured? To what degree is your company truly customer-centric? etc. learn_and_share

Another approach to foster discussion and idea-exchange is to add the words “How do you …?” at the beginning of each of these customer-centric guidelines from Diana LaSalle:

  • See who you are and what you offer through the customer’s eyes.
  • Consider the well-being of the customer in all decisions.
  • Train and trust employees to care for customers in the moment.
  • Anticipate customers’ needs by continually striving to improve their experiences.

You can also use the following quotes as a springboard to talk about the importance of taking care of customers:

  • “The easiest way to turn a service into an experience is to provide poor service – thus creating an memorable encounter of the unpleasant kind.” B. Joseph Pine II and James H. GilmoreThe Experience Economy
  • “Customers care about the degree to which you respect and value their business … If you provide customers with clues that you don’t value their business, then all the customer satisfaction in the world won’t help you.”  David C. Lineweber
  • “Technology has evened quality; hardware is all the same. The difference is how you treat customers. If you treat them well, they’ll love your product. If you treat them poorly, they’ll find 100 things wrong.” Lee Iacocca

I welcome your favorite quotes and suggestions for using them in staff development.

 

 

 

Categories
Engagement Marketing

Culture + Brand = Passion for Engagement: Volunteers in Medicine

The value of having a favorable brand is that it inspires public trust and confidence – the stronger the brand, the more likely people will associate with it. A most important contributor to brand strength, and one that is difficult to duplicate, is the organization’s culture.

“Over time … we ultimately came to the realization that a company’s culture and a company’s brand are really just two sides of the same coin.”  Tony Hsieh

A strong culture and brand also support effective workplace engagement. Volunteers in Medicine (VIM) is a perfect example of this culture-brand-engagement relationship. With nearly 100 community clinics throughout the U.S., VIM’s mission is to “promote and guide the development of a national network of free clinics emphasizing the use of retired medical and community volunteers within a culture of caring to improve access to health care for America’s under-served, particularly the uninsured.”

Amy Hamlin, VIM Executive Director, with speaker Sybil Stershic
Amy Hamlin, VIM Executive Director, with speaker Sybil Stershic

I had the honor of working with this organization as a speaker at their Volunteers in Medicine Alliance Conference. Preparing for and participating in the conference, I was impressed by VIM’s Culture of Caring, a hallmark of its clinics and overall brand that appeals to patients, volunteers, and staff.

Volunteers in Medicine’s Culture of Caring is an approach:
based on an ethical standard in medicine acknowledging that how people are treated during a clinic visit is as important as the actual medical care they receive. We believe that people who come to a VIM clinic are our friends and neighbors, good people in need of help. Surviving on limited resources, they often exhibit great courage simply trying to get through each day. Recognizing the strengths of those in need and respecting their dignity, the ‘Culture of Caring’ seeks to heal not only physical illness, but also the injury caused by bias, prejudice and indifference.”

As the foundation of its mission and brand, this special culture enables VIM clinics to successfully attract, engage, and retain physician and medical volunteers, as well as administrative volunteers, by offering them high-impact, meaningful opportunities to:

  • serve people in need
  • in a patient-focused environment
  • and with greater scheduling flexibility and more control than in traditional healthcare settings.

The chance to “practice the art of medicine, not the business of healthcare” through its culture of caring to engage volunteers and staff is critical to VIM’s brand strength and sustainability — a winning formula for patients, VIM volunteers and staff, and the communities VIM serves.

How does your culture and brand impact your organization’s engagement with employees and customers?

Categories
Engagement

Engaging in Work and Life: How to “Live Fully”

For World Suicide Prevention Day on September 10th, employee engagement thought leader David Zinger advocates helping “all employees live fully at work – with a full life and a life full of meaning and mattering. We need to recognize when employees are struggling and what we can do to help.” His message is timely given recent public attention on mental health issues and suicidal behavior, and it has important meaning for everyone inside and outside the workplace.

David describes “living fully” as the opposite of suicide:

To live fully is to have a full life in years while putting fullness into each day. It embraces and acknowledges life’s joys and suffering, both our own and others, letting in compassion and support. Living fully is about living for both us and for others. Living fully at work is more about work/life integration than trying to find an ideal state of balance. Living fully at work is the new meaningful employee recognition when we are attuned to others in our work community and we recognize and connect with them during progress, celebration, setback, struggle, and loss.

He also suggests how to apply “living fully” at work:

  1. Accept each day as an invitation to live fully.
  2. Be mindful of moments and in touch with all your fluctuating emotions.
  3. Engage with both your work and the people you work with.
  4. Acknowledge impermanence – know that even negative experiences will change over time.
  5. Move beyond isolation from others by making connection and contribution.
  6. Flourish at work with positive emotions, engagement, relationships, meaning, accomplishment, and strengths.
  7. Open your head, heart, and hands to your coworkers.
  8. Transform the ritual question of “how are you today?” into an authentic curiosity and really listen and respond to what the other person says.
  9. Face fears and create safety at work by caring for others and caring about what they are trying to achieve in their life.
  10. Know that small is big, by taking small steps day after day you will make a huge difference in your life or the life of someone else.

I love David’s suggestion to “entertain a playful serenity with this modified serenity prayer”:

“God grant me the laughter to see the past with perspective, face the future with hope, and celebrate today without taking myself too seriously.”

[Note: the above content is excerpted with permission from David Zinger’s post: How to Live Fully at Work: The New Employee Recognition.]

Thank you, David!

 

Categories
Marketing Training & Development

Is Your Recruiting Hurting Your Brand?

Talk about first impressions! Managers responsible for recruiting new employees have a significant impact on both the employer brand and their organization’s overall brand.

Here are two examples of how an ineffective recruiting experience – described by a potential candidate looking for work in the nonprofit sector – resulted in a negative brand impression. [Note: I’ve heard similar job applicant horror stories in the for-profit sector as well. ]

Example #1. “I had a telephone interview for a grant writer position in an arts-related organization. It was clear during the interview that the supervisor had no interviewing skills — she did not seem to know what she wanted to ask, nor could she process my responses. She was very busy concentrating on what to say next rather than evaluating my answers. Mid-way through the interview she sighed with exasperation and said she had no idea how to talk with me because I was not ‘part of the art world.’  At the conclusion of the interview the HR person asked if I would be available for an onsite interview, and I said yes. I never heard from them again.”

Example #2. “In my experience with another organization, the telephone interview was a fiasco. Three people on a speaker phone interviewed me; I could barely hear one of them and was never quite sure who was speaking.  The first question asked why I had applied for the position. My response addressed the unique combination of duties, appeal of the variety of work involved, etc. When I finished my response they told me they were no longer certain that the position would be structured as posted. They then asked a series of narrowly focused questions that indicated very clearly that they had not read my resume or that they were incapable of shaping the questions to elicit additional information. At the conclusion of the interview, the convener told me that additional interviews were being scheduled the following week and that he would be in touch ‘either way.’ Two months passed and I received an email from him saying they had decided to put the position on hold while they reviewed and possibly revised the position’s responsibilities.”

Bottom line brand impact

The job candidate had previously worked in HR. Here’s what she had to say about her experiences with the two organizations that interviewed her:

“As a former HR and management professional, I am appalled at the ridiculous turn the interview process has apparently taken. I am struck dumb by how little regard or understanding these folks have of their role as brand slayers. They seem completely unaware of the fact that an interview is not a one-way street.  While they are asking questions and making some attempt to assess the applicant, the applicant is gaining a great deal of insight into the nature of the organization and the people who inhabit it!  My respect for these organizations is diminished, my interest in supporting them in any way is erased, and my new and distinctly negative view of their capacity is going to be a topic of conversation for some time to come.”

Do the people who recruit and interview potential employees for your organization understand how their actions affect perceptions of your employer and external brand?

 

Categories
Engagement

When Your Plate is Full

Engaging the meatball
by David Zinger

Another meatball tossed
on our overflowing
spaghetti-like plate of work.

Before forking into our crowded strands of work
yet another meatball is tossed on the pile
colliding with the meatball already there
precipitating an avalanche of meatballs
hurdling downwards in all directions at once.

If work is to nourish us we must say no
even when we are told, “it is just one more meatball.”

[Source: Assorted Zingers, a book of poems on workplace engagement by David Zinger, with great cartoons by John Junson]

Categories
Engagement

Celebrate Service – It’s National Volunteer Week!

While engaging and caring for volunteers is an ongoing activity, National Volunteer Week (April 6-12, 2014) is an important reminder to celebrate volunteers and their impact. This week provides an opportunity to honor “the enduring importance of recognizing our country’s volunteers for their vital contributions” and “their collective power to make a difference.”

It’s also an opportunity for me to share a glimpse into what Lehigh University’s Alumni Association (LUAA) does for volunteer recognition. Lehigh is my alma mater, and I served on the Alumni Association Board many years ago. I asked Lori Kennedy, former director of alumni volunteer engagement and current director of Lehigh’s career services, about the Alumni Association’s volunteer recognition. She explained that National Volunteer Week is “part of our five point recognition plan [to] recognize our volunteers very thoughtfully throughout the year.” LUAA’s calendar of volunteer recognition efforts include:

  • August – volunteers receive a copy of the Alumni Association’s annual impact report
  • November – volunteers receive a thanksgiving “thank you” card
  • December – volunteers receive a holiday card
  • April – recognition e-mail for national volunteer week
  • Throughout the year – each volunteer receives a personal birthday card signed by Bob Wolfenden, head of Lehigh Alumni Relations.

Volunteer recognition isn’t limited to these activities, as alumni volunteers receive additional recognition from the Association’s program managers throughout the year. From my own and others’ experience, I know that Alumni Association staff members (current and retired) build great relationships with alumni volunteers and leaders. Here’s one example that Lori shared with me.

“Monica Timar, LUAA associate director, worked with a volunteer who moved to Florida. The volunteer shared with Monica how much she enjoyed fall and the leaves on campus. One fall, Monica went outside and filled a box with leaves and sent the box to the volunteer in Florida!  A great example of a personal and meaningful way to recognize a volunteer.”

Way to go, Monica! She understands that volunteer engagement is all about creating and maintaining meaningful relationships. Without that relationship, any volunteer recognition is token at best.

 

Categories
Engagement Featured Post

The Funny Thing About Employee Engagement

It’s easy to make fun of employee engagement based on how some companies approach it. They proclaim “employees are our greatest asset” — it says so in our annual report! — but it’s all lip service. They conduct an employee engagement survey or two, but don’t respond to the results. They may even appoint an employee task force to come up with ideas to improve engagement, but with no authority or budget to make anything happen.

It’s not surprising that these companies experience low morale and engagement. They also inspired a business, Despair, Inc., that sells anti-motivational products that satirize superficial engagement. Here’s a sample of Despair’s demotivational posters:

  • Apathy: If we don’t take care of the customer, maybe they’ll stop bugging us.”
  • “Get to Work: You aren’t being paid to believe in the power of  your dreams.”
  • “Perseverance: The courage to ignore the obvious wisdom of turning back.””
  • “Worth: Just because you’re necessary doesn’t mean you’re important.”

Sadly, Despair, Inc. wouldn’t be successful if it didn’t resonate with people who work in companies where workplace engagement involves displaying motivational posters and initiating token employee recognition programs.

For those of us passionate about employee engagement, Despair’s response to ineffective, insincere and/or shallow attempts to engage employees is an opportunity to poke fun at ourselves, while also reminding us of the importance of our work.