Internal Marketing

Your best efforts to convey a positive brand impression can be enhanced or undermined by employees based on the quality of their encounters with customers. So how do you get employees to work with you rather than against you?

Learn how to take care of the people who most impact your marketing and organizational success with QSM’s internal marketing workshop. More than just a “feel good” session for taking care of employees, this program provides executives and managers with the framework and step-by-step approach to effectively engage employees in serving customers and fellow employees. Content covers:

  • Why employee engagement matters and what you can do about it
  • Practical internal marketing tools you can use
  • Tips for applying internal marketing with or without buy-in
  • Template for an internal marketing action plan.

QSM’s format combines presentation, active group discussion, and breakout sessions for applied learning, idea-sharing and exchange. To accommodate professionals’ tight schedules, this program ranges from a two-hour seminar to a half- or full-day workshop.

Conference attendees felt Sybil’s internal marketing workshop was the best they had in the 21 years of our conference history! Overall, Sybil is professional, prepared, knowledgeable, and personable. I certainly plan to hire her again and recommend her to other colleagues.Training Director

Thank you for working with our senior group as we tackle the nebulous issue of how to provide quality service to our customers. Through your experience in this area and your ability to guide the thought process of our group, I believe we can develop a quality service program which will help us achieve our goals. Senior Vice President

THANK YOU! Your program and outstanding facilitation was just right. Several staff members told me they found the retreat our “best ever.” There is so much we verified but also so much we “rediscovered.” Your program will undoubtedly serve us well for many years.Executive Vice President

The Next Step
To discuss how to provide your organization with the insight and tools needed for better employee-customer care, please contact Sybil Stershic at 570-470-1823 (EST) or email