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Hey, Wells Fargo: You Should’ve Followed Aretha Franklin, Not Gordon Gekko

Posted by sybil | On: Oct 04 2016 | Comments (2)
I’m saddened and shocked, but not surprised, about the recent Wells Fargo sales scandal that lead to bank employees opening bogus customer accounts in response to intense pressure to meet unrealistic and aggressive sales goals. I was once a sales manager...

What’s the Matter with Management? It’s Not What You Think

Posted by sybil | On: Mar 22 2016 | Comments (6)
Actually, the question should be “What’s the matter with managing?” as I’m hearing from more colleagues who tell me they still love their work, but they dislike the managing people part. I shared my concern about this with Mary Theresa...

Best Lessons from Bad Bosses-Part 2

Posted by sybil | On: Oct 20 2015 | Comments (0)
We all love great bosses and hate the bad ones. The only upside to a bad boss is what we learn from our experience working with that person: primarily what not to do and, occasionally, what to do. Following up my previous post on lessons learned from bad bosses,...

Best Lessons from Bad Bosses-Part 1

Posted by sybil | On: Oct 13 2015 | Comments (2)
This post is inspired by Boss’s Day. I hope you’re fortunate to work with a really good boss. If not, take heart – there are valuable lessons you can learn from your experience. I asked several colleagues to share their best lessons from bad bosses....

Today’s Marketing: Less IS More

Posted by sybil | On: Sep 29 2015 | Comments (0)
Signs of intelligent marketing at last! Lately I’ve seen more marketers respond to consumer sensitivity and backlash to promotional and informational overload – a major contributor to attention and intention deficit. Here are two examples. The first...

What Your Fundraising Efforts Tell Donors

Posted by sybil | On: May 26 2015 | Comments (5)
A donor can only take so much. That’s why I asked certain nonprofits to stop fundraising. The situation improved somewhat … until now. So far this year I have received monthly solicitations from one nonprofit, along with other fundraising mailers from...

A Customer Never Forgets–3 Customer Stories and What They Mean

Posted by sybil | On: Oct 07 2014 | Comments (2)
Impressions of customer service — good and bad — can be long lasting as these three stories illustrate. In this post my marketing colleagues and I share special situations we experienced as customers more than 20 years ago. “A legendary service...

Is Your Recruiting Hurting Your Brand?

Posted by sybil | On: May 27 2014 | Comments (1)
Talk about first impressions! Managers responsible for recruiting new employees have a significant impact on both the employer brand and their organization’s overall brand. Here are two examples of how an ineffective recruiting experience – described...

Movies and Marketing Lessons

Posted by sybil | On: Nov 05 2013 | Comments (2)
Movies are not my first source to learn about marketing, but they are great for reinforcing marketing concepts. They’re also a fun conversation starter as in “What’s your favorite marketing-related film clip?” Here’s a list that starts...

Marketing Tips for B2B Telemarketers

Posted by sybil | On: Sep 24 2013 | Comments (0)
I know, I know … caller ID and voice mail make it difficult to actually reach prospects these days. If you want to be more effective in reaching potential buyers, here are several suggestions based on my experience as a marketer and consumer. Know your prospect. ”I’d...