A Special Anniversary Worth Sharing

I’m excited to “share” that 10 years ago this summer my book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, was published. [Note: this was the second – and last – business book I wrote, disappointing my son and husband who pushed for a trilogy. Sorry, guys!] I was encouraged by 

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A New, Painful Perspective

Feeling overwhelmed by work responsibilities? I was until … I got perspective. And it hit me hard. This awakening occurred after I participated in an online discussion with a core group of indefatigable volunteer members of Global Facilitators Serving Communities (GFSC) and several Ukrainian facilitators/consultants. It’s purpose was to better understand the challenges they face 

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Volunteers Get to the Heart of the Matter

Q: How would you facilitate a meeting-of-the-minds between two competitive nonprofits? A: Very carefully. That was my challenge when I was asked to facilitate a special meeting of two organizations striving to enhance their impact in their community: one was a local affiliate of an established nonprofit and the other was a grass-roots start-up. Both 

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Nonprofits: What to Do About National Volunteer Week During COVID-19

One serious consequence of the current pandemic is that many nonprofits are unable to rely on volunteers as a significant on-site resource. In Coronavirus & Volunteers: Your Guide for Managing Uncertainty, Tobi Johnson describes this challenging situation: “Leaders of volunteers must often balance competing priorities – the needs of volunteers, the needs of the organization, and the 

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Strengthening Your Company’s Brand from the Inside-Out – Podcast Interview

What a joy to be a guest on the “Profitable Happiness™” Podcast, hosted by bestselling author and musician, Dr. Pelè, who focuses on workplace happiness as a key to success. In our engaging 30 minute conversation, we talk about what lead me to bridge marketing and human resources with internal marketing to create a positive 

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5 Ways Nonprofits Can Effectively Engage Employees and Volunteers

“Mission matters. The people behind the mission also matter, and their passion for the mission can never be taken for granted.”  [from Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits.]                                        This is why engaging 

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Engaging Workplace Wisdom — Tips on What Works to Engage Others

While I typically speak about employee/volunteer engagement with people currently active in the workforce, the prospect of being with an audience of retirees was too good to pass up. My recent session for Penn State Lehigh Valley’s SAGE Lecture Series was designed with a dual purpose: 1) share the current state of workplace engagement and 2) tap into 

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Engaging Conversations with Volunteers

“Volunteers … work not for money but because they want to give back, make a difference, change the world.”  Sally Helgesen While the need to give of themselves may motivate volunteers to get involved, it doesn’t ensure their continuing commitment. What keeps them involved is the quality of their experience with an organization. The best 

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