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Summer Blog Break 2016

Posted by sybil | On: Jun 28 2016 | Comments (0)
Remember those sweet childhood days when school was out and summer vacation started? I do, even though I’ve been working over more summers than I care to count. I’m not complaining, as I love working with my clients regardless of the season. My summer...

Today’s Marketing: Less IS More

Posted by sybil | On: Sep 29 2015 | Comments (0)
Signs of intelligent marketing at last! Lately I’ve seen more marketers respond to consumer sensitivity and backlash to promotional and informational overload – a major contributor to attention and intention deficit. Here are two examples. The first...

Summer Blog Break 2015

Posted by sybil | On: Jun 23 2015 | Comments (0)
Happy Summer! It’s time to kick-back and enjoy the lazy, hazy days of the season. While I don’t usually take an extended vacation this time of year (except for an occasional long weekend), I do enjoy a brief break from blogging to refresh my content...

What Your Fundraising Efforts Tell Donors

Posted by sybil | On: May 26 2015 | Comments (5)
A donor can only take so much. That’s why I asked certain nonprofits to stop fundraising. The situation improved somewhat … until now. So far this year I have received monthly solicitations from one nonprofit, along with other fundraising mailers from...

Best Job Ever! Reflecting on 2014

Posted by sybil | On: Dec 30 2014 | Comments (1)
“To give your best is to receive the best … “ Raymond Holliwell I’m fortunate to do work that I enjoy. This past year I had the opportunity to train managers how to strengthen employee engagement with internal marketing, facilitate planning...

Good Signs of Customer Service

Posted by sybil | On: Jun 24 2014 | Comments (0)
Employees who smile and are genuinely happy to see you. Employees who sincerely want to help you. Managers who smile and are genuinely happy to see you. Managers who sincerely want to help you or help their employees help you. Happy customers.

Marketing Animal Rescues & Shelters – BlogPaws 2014

Posted by sybil | On: Jun 03 2014 | Comments (1)
One of the reasons I love my work is that I get to meet dedicated nonprofit professionals and volunteers eager to share their stories. They’re also eager to learn how to further their respective organization’s mission in the marketing workshops I teach. The...

Is Your Recruiting Hurting Your Brand?

Posted by sybil | On: May 27 2014 | Comments (1)
Talk about first impressions! Managers responsible for recruiting new employees have a significant impact on both the employer brand and their organization’s overall brand. Here are two examples of how an ineffective recruiting experience – described...

I Love Libraries!

Posted by sybil | On: Apr 14 2014 | Comments (1)
Happy National Library Week! April 13-19, 2014, is a time to honor libraries and librarians for all they do to encourage reading and learning for enlightenment and enjoyment. I extend my deep gratitude to all the librarians who have helped and inspire me over...

No Time for a Strategic Marketing Plan? Think Again!

Posted by sybil | On: Dec 03 2013 | Comments (0)
It’s a common lament among many marketers today – their work is more reactive than proactive. While they acknowledge the need for formal marketing planning, they’re overwhelmed and pressed for time dealing with customers, co-workers, information...