I’m excited to “share” that 10 years ago this summer my book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, was published. [Note: this was the second – and last – business book I wrote, disappointing my son and husband who pushed for a trilogy. Sorry, guys!] I was encouraged by
I have mixed feelings about Giving Tuesday. It’s timely in reaching consumers and making it convenient for them to engage in the “spirit of giving” at the beginning of the holiday spending season. It also adds to consumer frustration with increased solicitations through direct mail, special events, and online requests (e.g., GoFundMe campaigns, Facebook birthday
Your brand is conveyed in everything you do to communicate and deliver your product/service offerings; i.e., what and how people think about your brand is based on the experiences they have with your business. This story illustrates how a business manager formed her impression of a company’s brand when seeking a new payroll processing firm.
Public relations (PR) is an essential part of a nonprofit’s marketing function because it helps educate the public on the organization’s mission, increase donations, and find more volunteers. With nonprofits allocating an average of five percent or less of their budget on PR and marketing, team members have to rely on less expensive options such
Remember those sweet childhood days when school was out and summer vacation started? I do, even though I’ve been working over more summers than I care to count. I’m not complaining, as I love working with my clients regardless of the season. My summer compromise is my annual blog break when I take a much-needed
Signs of intelligent marketing at last! Lately I’ve seen more marketers respond to consumer sensitivity and backlash to promotional and informational overload – a major contributor to attention and intention deficit. Here are two examples. The first is an excerpt from Penny Sansevieri’s Book Marketing Alert newsletter*: I don’t know about you but I’m overwhelmed almost
Happy Summer! It’s time to kick-back and enjoy the lazy, hazy days of the season. While I don’t usually take an extended vacation this time of year (except for an occasional long weekend), I do enjoy a brief break from blogging to refresh my content ideas. For those of you who work through most of
A donor can only take so much. That’s why I asked certain nonprofits to stop fundraising. The situation improved somewhat … until now. So far this year I have received monthly solicitations from one nonprofit, along with other fundraising mailers from a similar organization who either purchased or shared that nonprofit’s donor list. I understand
“To give your best is to receive the best … ” Raymond Holliwell I’m fortunate to do work that I enjoy. This past year I had the opportunity to train managers how to strengthen employee engagement with internal marketing, facilitate planning retreats, and help marketing team members “get on the same page.” What’s most challenging is
Employees who smile and are genuinely happy to see you. Employees who sincerely want to help you. Managers who smile and are genuinely happy to see you. Managers who sincerely want to help you or help their employees help you. Happy customers.