In the quest for product/service innovation, it’s easy to overlook an obvious source: your own customers. How to effectively involve and engage them – and make them feel valued in the process – can be found in Chip Bell‘s just-released book, Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions. Renowned
[Note: I’m pleased to share this timely post from Matthew Fenton, a Chicago-based marketing professional and founder of Three Deuce Branding that specializes in brand clarity. Here he offers a fundamental strategy to uncover the brand values a business needs to survive and thrive in these challenging times. More on Matthew’s work can be found
[Note: When I wrote about the harm of ghosting at work, it focused on how the actions of prospective employees and HR can damage the employer brand. In the following post, well-respected authority on customer service, Chip R. Bell, addresses how ghosting can also damage the consumer brand when customers experience “intentional indifference.” This was originally
To hold on to your customers amid strong competition, it’s important to provide a positive customer experience. But where do you begin? You start from the inside out with the employee experience because the way employees feel is the way customers will feel – and if your employees don’t feel valued, neither will your customers.
Are you preparing to greet 2020 with hopeful anticipation? Or perhaps planning to play it safe with low expectations? Like many people, I have mixed feelings about the new year — a new beginning offers new opportunities as well as uncertainty. But I’ve come to understand that my expectations and attitude about this new year
What a joy to be a guest on the “Profitable Happiness™” Podcast, hosted by bestselling author and musician, Dr. Pelè, who focuses on workplace happiness as a key to success. In our engaging 30 minute conversation, we talk about what lead me to bridge marketing and human resources with internal marketing to create a positive
An admitted “accidental facilitator,” I love what I do. Here’s why. I find my role in guiding the process of discovery among groups to be: challenging – because it requires a high level of customization to meet a client’s specific needs while being unable to predict the outcome intense and exhausting – because it involves
[Note: I’m pleased to feature this guest post from Meredith Wood, Editor-in-Chief at Fundera. Specializing in financial advice for small business owners, Meredith is a current and past contributor to Yahoo!, Amex OPEN Forum, Fox Business, SCORE, AllBusiness and more.] The job market is the hottest it has been in the past 50 years. A
Because it’s good for your health. That’s the key message in Read ‘Em & Reap: 6 Science-Backed Ways Reading Puts You on the Road to Achieving More and Living Longer by Tom Collins. [Disclaimer: I was fortunate to review an early draft of the book.] Collins draws on research from neurology, psychology, cognition, education, and
[Note: I’m pleased to feature this guest post from Rosemary McKee, Account Manager at Rocket Badge, a quality-certified ISO9001 company serving the U.K. With more than 22 years of experience, McKee shares what managers can do to enhance the new employee experience.] As a hiring manager, your goal is to make new hires feel welcome, valued and part