How to Better Engage Your Customers and Their Ideas

In the quest for product/service innovation, it’s easy to overlook an obvious source: your own customers. How to effectively involve and engage them – and make them feel valued in the process – can be found in Chip Bell‘s just-released book, Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions. Renowned 

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“Don’t Waste This Crisis: How Strong Values Improve Strategy” – Guest Post from Matthew Fenton

[Note: I’m pleased to share this timely post from Matthew Fenton, a Chicago-based marketing professional and founder of Three Deuce Branding that specializes in brand clarity. Here he offers a fundamental strategy to uncover the brand values a business needs to survive and thrive in these challenging times. More on Matthew’s work can be found 

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“Are Your Customers Getting Ghosted?” Guest Post by Chip Bell

[Note: When I wrote about the harm of ghosting at work, it focused on how the actions of prospective employees and HR can damage the employer brand. In the following post, well-respected authority on customer service, Chip R. Bell, addresses how ghosting can also damage the consumer brand when customers experience “intentional indifference.” This was originally 

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What’s Reflected in Your Brand Mirror?

To hold on to your customers amid strong competition, it’s important to provide a positive customer experience. But where do you begin? You start from the inside out with the employee experience because the way employees feel is the way customers will feel – and if your employees don’t feel valued, neither will your customers.  

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Strengthening Your Company’s Brand from the Inside-Out – Podcast Interview

What a joy to be a guest on the “Profitable Happiness™” Podcast, hosted by bestselling author and musician, Dr. Pelè, who focuses on workplace happiness as a key to success. In our engaging 30 minute conversation, we talk about what lead me to bridge marketing and human resources with internal marketing to create a positive 

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An Accidental Facilitator’s Simple Tool for Improvement

An admitted “accidental facilitator,” I love what I do. Here’s why. I find my role in guiding the process of discovery among groups to be: challenging – because it requires a high level of customization to meet a client’s specific needs while being unable to predict the outcome intense and exhausting – because it involves 

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How to Avoid Losing Your Best Employees – Guest Post

[Note: I’m pleased to feature this guest post from Meredith Wood, Editor-in-Chief at Fundera. Specializing in financial advice for small business owners, Meredith is a current and past contributor to Yahoo!, Amex OPEN Forum, Fox Business, SCORE, AllBusiness and more.] The job market is the hottest it has been in the past 50 years. A 

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3 Creative Ways to Make New Employees Feel Welcome

[Note: I’m pleased to feature this guest post from Rosemary McKee, Account Manager at Rocket Badge, a quality-certified ISO9001 company serving the U.K. With more than 22 years of experience, McKee shares what managers can do to enhance the new employee experience.] As a hiring manager, your goal is to make new hires feel welcome, valued and part 

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