Low Unemployment – What It Means for Employee Engagement

“Companies are in a talent war. It’s a race to get the best candidates quickly since unemployment rates are lower than they’ve been in years.” “The days of employees being thankful just to have a job are over and likely will not return for a while. Instead, the onus is on employers to cultivate and 

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You Can Forget the Customer Experience

Not that it doesn’t matter, because it does. But you can forget the customer experience IF you neglect to take care of the employee experience. Here are several favorite quotes that capture the essence of the employee-customer experience connection. “Paradoxically, to achieve an emotionally connecting customer experience, employees come first, ahead of the customer.”  Tom 

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3 Questions that Determine Whether Employees Choose to Engage

Workplace engagement is a both a responsibility and choice shared by employees and employers: Employees are responsible for their own engagement in that they choose to show up in their jobs ready, willing, and able to do their best work, and Employers are responsible for choosing to foster an engaging workplace where employees are enabled 

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3 Customer Questions That Belong in Every Marketer’s Toolkit

Working on new product/service development or re-positioning an existing offering? Then you can’t afford to ignore what your customers and prospects are thinking. “It’s very easy to think you are the expert on your own product. But in many ways, that’s a myth. The true experts are your customers.” Jamie Wong That’s why you need 

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How Careful are You with Your Brand?

Your brand is conveyed in everything you do to communicate and deliver your product/service offerings; i.e., what and how people think about your brand is based on the experiences they have with your business. This story illustrates how a business manager formed her impression of a company’s brand when seeking a new payroll processing firm. 

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Keep This in Mind When You’re Planning to Restructure

The Reorganization by David Zinger They moved us, yet we were not moved. They changed us, yet we remained the same. Boxes on pyramidal charts yanked off the shelf like Cheerios from a grocery store. They morphed us into a matrix. Duties reassigned as we searched for our coffee mug that failed to move with us. 

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Random Acts of Acknowledgment

“What a good helper you are!” my mother would say to a young child carefully handing boxes of cereal from the grocery shopping cart to be placed on the check-out counter. I’ll never forget the smiles on the child’s and parents’ faces when my mother would compliment them. Similarly, smiling at the cashier and fellow 

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Strategic PR Guide for Nonprofits [Infographic]

Public relations (PR) is an essential part of a nonprofit’s marketing function because it helps educate the public on the organization’s mission, increase donations, and find more volunteers. With nonprofits allocating an average of five percent or less of their budget on PR and marketing, team members have to rely on less expensive options such 

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