David Lamb

Internal Marketing Spotlight: Hyatt Place Dallas Ft. Worth

While I travel often for business, my experience staying at the Hyatt Place DFW airport hotel felt different. I was consistently met with genuinely friendly, caring attitudes from all the hotel associates I encountered: from the sales manager who helped me with an extra night’s stay because I needed to arrive early before an impending storm 

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Are You Guilty of Treating Your Customers Like Chopped Liver?

The phrase “What am I, chopped liver?” is uttered when a person is made to feel that he or she is not special. It’s exactly how some customers feel as a result of neglect by companies. I’m seeing this scenario play out in a membership-based company that’s constantly offering special discount pricing to acquire new customers 

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The Engaging Customer Experience as a Differentiator

[I’m pleased to feature this special guest post by Chip Bell in honor of his new book, Kaleidoscope:  Delivering Innovative Service That Sparkles. Chip is a respected and renowned keynote speaker and the author of several national best-selling books. He can be reached at chipbell.com. Adding a Kaleidoscope Attraction by Chip R. Bell Is your business a destination location?  

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How to Boost Mission Awareness

[Note: This guest post was written by Kim Plyler, a communications professional and media strategist. CEO and founder of SahlComm, Kim works with high level clients in the technology, finance, manufacturing, cyber security, NGOs and nonprofit sectors. Her company’s mission is to further the mission of others and help improve humanity.] 5 Ways to Boost Your 

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The Need for Engagement and “Enlightened Hospitality”

Regardless of where you stand on the results of the recent presidential election, employee engagement has been affected by post-election uncertainty. That’s why Danny Meyer, CEO of Union Square Hospitality Group, has encouraged employees to re-focus on the company’s mission and culture of “Enlightened Hospitality.” Following are excerpts from his recent letter to USHG employees: “… 

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Extending Thanks Giving

Regardless of when you observe Thanksgiving, the holiday encourages us to give thanks for all we have … and for all that we don’t have (e.g., difficult circumstances). I’m all for expressing sincere gratitude during the season; I just wish it was given more frequently. A friend of mine shared her experience with a Salvation Army volunteer 

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Summer Blog Break 2016

Remember those sweet childhood days when school was out and summer vacation started? I do, even though I’ve been working over more summers than I care to count. I’m not complaining, as I love working with my clients regardless of the season. My summer compromise is my annual blog break when I take a much-needed 

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Revisiting the Old “New Different” for Marketers

It’s been nearly seven years since I featured excerpts from Chris Bonney‘s white paper, The View from the Front, about adapting to the recession in my post, Help For Marketers Dealing with the “New Different.” Back then … What’s amazing to me is how little conditions have actually changed since Chris described them in 2009: “Consumers have 

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Top Takeaways from 2015

Like most committed professionals, I’m always in learning mode. I find a constant stream of new ideas, lessons learned, and other important information from reading online and offline, speaking with participants in my workshops and presentations, attending conferences and webinars, talking with people inside and outside of my network, watching movies, etc. Here are several of 

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How to Keep Your Employees Engaged During the Holidays

The last few weeks of the calendar year are stressful in the workplace as people become distracted preparing for the holidays. Employees can be overwhelmed with year-end reporting and planning deadlines just as everyone else seems to be using up the last of their vacation days. And those at work may be so into the 

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