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Internal Marketing Spotlight: Hyatt Place Dallas Ft. Worth

Posted by sybil | On: Jun 06 2017 | Comments (0)
While I travel often for business, my experience staying at the Hyatt Place DFW airport hotel felt different. I was consistently met with genuinely friendly, caring attitudes from all the hotel associates I encountered: from the sales manager who helped me with...

Are You Guilty of Treating Your Customers Like Chopped Liver?

Posted by sybil | On: Mar 21 2017 | Comments (0)
The phrase “What am I, chopped liver?” is uttered when a person is made to feel that he or she is not special. It’s exactly how some customers feel as a result of neglect by companies. I’m seeing this scenario play out in a membership-based...

The Engaging Customer Experience as a Differentiator

Posted by sybil | On: Feb 14 2017 | Comments (0)
[I'm pleased to feature this special guest post by Chip Bell in honor of his new book, Kaleidoscope:  Delivering Innovative Service That Sparkles. Chip is a respected and renowned keynote speaker and the author of several national best-selling books. He can...

How to Boost Mission Awareness

Posted by sybil | On: Jan 24 2017 | Comments (0)
[Note: This guest post was written by Kim Plyler, a communications professional and media strategist. CEO and founder of SahlComm, Kim works with high level clients in the technology, finance, manufacturing, cyber security, NGOs and nonprofit sectors. Her company's...

The Need for Engagement and “Enlightened Hospitality”

Posted by sybil | On: Nov 29 2016 | Comments (0)
Regardless of where you stand on the results of the recent presidential election, employee engagement has been affected by post-election uncertainty. That’s why Danny Meyer, CEO of Union Square Hospitality Group, has encouraged employees to re-focus on the...

Extending Thanks Giving

Posted by sybil | On: Nov 08 2016 | Comments (0)
Regardless of when you observe Thanksgiving, the holiday encourages us to give thanks for all we have … and for all that we don’t have (e.g., difficult circumstances). I’m all for expressing sincere gratitude during the season; I just wish it...

Summer Blog Break 2016

Posted by sybil | On: Jun 28 2016 | Comments (0)
Remember those sweet childhood days when school was out and summer vacation started? I do, even though I’ve been working over more summers than I care to count. I’m not complaining, as I love working with my clients regardless of the season. My summer...

Revisiting the Old “New Different” for Marketers

Posted by sybil | On: May 10 2016 | Comments (0)
It’s been nearly seven years since I featured excerpts from Chris Bonney‘s white paper, The View from the Front, about adapting to the recession in my post, Help For Marketers Dealing with the “New Different.” Back then … What’s...

Top Takeaways from 2015

Posted by sybil | On: Dec 29 2015 | Comments (0)
Like most committed professionals, I’m always in learning mode. I find a constant stream of new ideas, lessons learned, and other important information from reading online and offline, speaking with participants in my workshops and presentations, attending...

How to Keep Your Employees Engaged During the Holidays

Posted by sybil | On: Nov 12 2015 | Comments (0)
The last few weeks of the calendar year are stressful in the workplace as people become distracted preparing for the holidays. Employees can be overwhelmed with year-end reporting and planning deadlines just as everyone else seems to be using up the last of their...