Throughout my career there were times I felt like a tiny voice in the management void. As an early advocate of internal marketing – a strategic blend of Marketing and Human Resources that focused on taking care of employees to take care of customers – I found companies bought into the concept but not its
I’m excited to “share” that 10 years ago this summer my book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, was published. [Note: this was the second – and last – business book I wrote, disappointing my son and husband who pushed for a trilogy. Sorry, guys!] I was encouraged by
It all began with a popular blog. Cousins Shane Burcaw and Sarah Burcaw Yunusov had the idea to start a nonprofit while in college. Their dream was inspired by Shane’s “Laughing at My Nightmare” blog where he posted his “funny, absurd, and at times, gut-wrenching” experience living with a severe form of muscular dystrophy.” His
“A book is a gift you can open again and again.” Garrison Keillor I’m a fan of giving books as gifts especially when paired with soothing tea, specialty coffee, indulgent chocolate or other sweet treat. Such gifts feed the senses as well as the mind. So I’m happy to recommend five new nonfiction books that
In the quest for product/service innovation, it’s easy to overlook an obvious source: your own customers. How to effectively involve and engage them – and make them feel valued in the process – can be found in Chip Bell‘s just-released book, Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions. Renowned
[Note: When I wrote about the harm of ghosting at work, it focused on how the actions of prospective employees and HR can damage the employer brand. In the following post, well-respected authority on customer service, Chip R. Bell, addresses how ghosting can also damage the consumer brand when customers experience “intentional indifference.” This was originally
Connecting and engaging people in the workplace with LEGO® … just one of many fascinating topics shared in my video discussion with Smart Women Conversations’ host Yvonne DiVita, respected blogger, serial entrepreneur, and my former publisher who remains a dear friend. Yvonne launched Smart Women Conversations to “inform, educate, create laughter and share stories of
Because it’s good for your health. That’s the key message in Read ‘Em & Reap: 6 Science-Backed Ways Reading Puts You on the Road to Achieving More and Living Longer by Tom Collins. [Disclaimer: I was fortunate to review an early draft of the book.] Collins draws on research from neurology, psychology, cognition, education, and
“Using emotional intelligence and showing deep human respect for employees is key. Without that, your IQ, occupational knowledge, and educational degrees mean little to employees.” Kate Nasser As a fellow advocate for an engaging and respectful workplace, I’ve been following Kate on social media for a while. That’s why I was thrilled to read her terrific new
He’s a writer of a popular blog, a book author, and sports freak. He’s cofounder of a growing nonprofit that helps others live better. He’s an in-demand speaker for audiences that range from elementary schools to universities to pharmaceutical companies. He loves to travel with his girlfriend and his family. He’s Shane Burcaw, and his