At the Heart of a Successful Brand

This powerful statement is from the late Bob Wood, former Chairman of Wood Dining Services, whom I had the privilege of interviewing for my first book on internal marketing, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care.  Bob was the epitome of an engaged leader who truly cared about his employees 

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Internal vs. External Customers: Who Comes First?

In many organizations there are employees who not only serve customers, they ARE customers. These “internal” customers are employees who rely on the information and resources provided by fellow employees who work in support functions such purchasing, HR, accounting, IT/information, etc. The level of quality service and support that “internal” customers receive from them impacts 

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3 Simple Ways to Engage Employees in a Better Customer Experience

Need to have your employees better understand and improve the customer experience? Here are three simple approaches designed to do just that. Each one can be applied to engage employees in sharing their experiences and building on their ideas to take care of customers. 1. Consider the customer perspective  “Smart people walk in the shoes of 

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Workplace Engagement: an Inspired Strategy

We know that people can show up for work fully engaged only to have their enthusiasm and energy chipped away over time; i.e., once engaged doesn’t mean always engaged. That’s because numerous factors contribute to one’s engagement levels that include an employee’s personal situation (involving health, family, financial well-being, and support systems) and his/her workplace situation 

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Ghosting at Work: Harmful to Your Brand

Caspar-the-friendly-ghost may be harmless, but ghosting at work is not —  for either the individual or employer brand. The practice of “ghosting” – when one person ends a relationship without warning or explanation – has spread from the dating scene to the workplace. It occurs when people: Don’t show up for job interviews Don’t show 

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Serving Like a Wise Owl — Guest Post by Chip Bell

[Note: this special guest post is by Chip R. Bell, renowned keynote speaker and the author of several award-winning, national best-selling books. See more about Chip at the end of this post.] Audubon Magazine features annually their photography awards. This is the magazine of the National Audubon Society, the oldest conservation organization in the world for the 

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Think Beyond “Giving Tuesday”

I have mixed feelings about Giving Tuesday. It’s timely in reaching consumers and making it convenient for them to engage in the “spirit of giving” at the beginning of the holiday spending season. It also adds to consumer frustration with increased solicitations through direct mail, special events, and online requests (e.g., GoFundMe campaigns, Facebook birthday 

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A Client-Inspired Wish

One of the most amazing clients I’ve had the privilege and joy of collaborating with for 25 years recently retired. I wish there were more managers like her because it would mean more engaged and productive workplaces. Let me tell you why. Peg helped grow a successful university distance education department, having started at a time when 

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Let Employees Out of the Bubble for Better Collaboration

Whether getting together in person for problem-solving, planning, or idea-sharing, many employees are thrilled with the opportunity to engage in active discussion when management is truly interested in their input. I’ve seen the positive impact of these employee gatherings first-hand in my work as a facilitator and trainer. Individual, team, and organizational benefits of effective 

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