Your brand is conveyed in everything you do to communicate and deliver your product/service offerings; i.e., what and how people think about your brand is based on the experiences they have with your business. This story illustrates how a business manager formed her impression of a company’s brand when seeking a new payroll processing firm.
The Reorganization by David Zinger They moved us, yet we were not moved. They changed us, yet we remained the same. Boxes on pyramidal charts yanked off the shelf like Cheerios from a grocery store. They morphed us into a matrix. Duties reassigned as we searched for our coffee mug that failed to move with us.
[Note: I’m pleased to feature this guest post from Alison Davis, founder and CEO of Davis & Company, an award-winning employee communication firm. I previously shared another of Alison’s posts, What Employees Want Most from Internal Communications Channels.] Tired of working hard to get employees the information they need only to find they still don’t understand essential concepts and
New employees are easy to engage given the fair amount of attention they receive at the outset. They’re likely to be welcomed with open arms and treated to meetings with executives who explain the company’s mission, vision and goals; reinforce their value to the company; and introduce them to their respective departments to meet their managers
When it comes to management and organizational dysfunction, there’s little that surprises me anymore. Asking a colleague about work, I got this description of the company’s new president: “I know all about his first marriage, his second marriage, his grandchildren, etc., but he doesn’t know anything about me. He dominates executive meetings with his talking
While I typically speak about employee/volunteer engagement with people currently active in the workforce, the prospect of being with an audience of retirees was too good to pass up. My recent session for Penn State Lehigh Valley’s SAGE Lecture Series was designed with a dual purpose: 1) share the current state of workplace engagement and 2) tap into
Need to create an engaged workplace? While workshops, webinars, and articles abound on the subject, it takes more than just buying into the value and practice of engagement to be effective. It’s also important to understand who is actually responsible for engagement in the workplace. Engagement is a responsibility shared by both employees and employers: Employees are
Curiosity. A hunger to explore what works and what doesn’t. Respectively challenging others’ ideas. These are among the many reasons I enjoy speaking with groups of young adults preparing for leadership roles. I recall one such gathering that involved an open discussion on marketing. We talked about dealing with difficult customers (it’s OK to terminate a
[Note: This guest post is courtesy of Alison Davis, founder and CEO of Davis & Company, an award-winning employee communication firm that for 30 years has helped leading companies – such as Johnson & Johnson, Motorola Solutions, Nestle, Roche and Rogers Communications – increase employee engagement. Alison sets the strategic direction for the firm, consults with
The yellowing, decades-old piece of paper I found in my files featured this striking advice from Zoltan Merszei, former executive at Occidental Petroleum Corporation and Dow Chemical Company. Merszei wrote it “as a reminder that we need to protect people from too much organization, while never destroying the organization itself.” His message is still relevant: Always