Throughout my career there were times I felt like a tiny voice in the management void. As an early advocate of internal marketing – a strategic blend of Marketing and Human Resources that focused on taking care of employees to take care of customers – I found companies bought into the concept but not its
“With age comes wisdom” … and wrinkles. As a long-time solopreneur with a start in the corporate world, I’m fortunate to have more wisdom than wrinkles. I’m also fortunate to have the opportunity to share what I learned along the way with career coach and podcast host, Deborah Brown-Volkman. We covered a lot of ground
2023 is a milestone year for me. I started Quality Service Marketing 35 years ago after working in bank marketing for more than 10 years. Going out on my own was scary, but job security was relative as the bank I worked for was being acquired by a larger bank and I had survived a
I’m excited to “share” that 10 years ago this summer my book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, was published. [Note: this was the second – and last – business book I wrote, disappointing my son and husband who pushed for a trilogy. Sorry, guys!] I was encouraged by
[Note: I’m happy and humbled to re-post the following written many years ago by Jason Stershic, digital marketing professional, blogger, podcast producer, host of The Palmer Files Podcast, and (best of all!) my son. Thanks, kid!] Sybil Stershic is my mother and, for most of my conscious life, she’s been the proprietor of Quality Service
I often hear marketing staff commiserate about how they struggle to get respect and buy-in for their programs. Several reasons account for this: given its work with advertising agencies, media firms, and incentive and premium providers, marketing is primarily associated with creative (aka “fun”) processes to promote the brand marketing teams typically work within functional
Connecting and engaging people in the workplace with LEGO® … just one of many fascinating topics shared in my video discussion with Smart Women Conversations’ host Yvonne DiVita, respected blogger, serial entrepreneur, and my former publisher who remains a dear friend. Yvonne launched Smart Women Conversations to “inform, educate, create laughter and share stories of
What a joy to be a guest on the “Profitable Happiness™” Podcast, hosted by bestselling author and musician, Dr. Pelè, who focuses on workplace happiness as a key to success. In our engaging 30 minute conversation, we talk about what lead me to bridge marketing and human resources with internal marketing to create a positive
July and August are a time to invest in sunscreen to avoid sunburn. For me, it’s also a time to invest in a break to avoid blogging burnout. I enjoy this special time to step back from the pressure of posting. But it’s not a total vacation as I’ll be working this summer to help
This powerful statement is from the late Bob Wood, former Chairman of Wood Dining Services, whom I had the privilege of interviewing for my first book on internal marketing, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. Bob was the epitome of an engaged leader who truly cared about his employees