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Are You Guilty of Treating Your Customers Like Chopped Liver?

Posted by sybil | On: Mar 21 2017 | Comments (0)
The phrase “What am I, chopped liver?” is uttered when a person is made to feel that he or she is not special. It’s exactly how some customers feel as a result of neglect by companies. I’m seeing this scenario play out in a membership-based...

The Need for Engagement and “Enlightened Hospitality”

Posted by sybil | On: Nov 29 2016 | Comments (0)
Regardless of where you stand on the results of the recent presidential election, employee engagement has been affected by post-election uncertainty. That’s why Danny Meyer, CEO of Union Square Hospitality Group, has encouraged employees to re-focus on the...

My Top 7 Blog Posts

Posted by sybil | On: Sep 01 2015 | Comments (0)
Reviewing my blog’s top posts over the past few years, I was surprised with the popularity of my “favorite employee engagement quotes” posts. So I’ll continue to share the best quotes on workplace engagement compiled from both current and...

What Marketing is Missing

Posted by sybil | On: Apr 28 2015 | Comments (0)
Marketing may do a great job of communicating brand value to consumers, yet it doesn’t necessarily do the same for communicating its own value within an organization. Far too often I hear marketing staff commiserate about how they struggle to get respect...

Celebrating My Blog’s 10th Birthday!

Posted by sybil | On: Feb 17 2015 | Comments (3)
It all started in January 2005 when I attended an AMA “Hot Topic” program on blogging taught by Toby Bloomberg and Dana VanDen Heuvel. With their encouragement, I started this blog on Feb. 12, 2005; here are a few excerpts from my first post, “Warm...

Best Job Ever! Reflecting on 2014

Posted by sybil | On: Dec 30 2014 | Comments (1)
“To give your best is to receive the best … “ Raymond Holliwell I’m fortunate to do work that I enjoy. This past year I had the opportunity to train managers how to strengthen employee engagement with internal marketing, facilitate planning...

Continue Learning to Continue Leading

Posted by sybil | On: Sep 30 2014 | Comments (0)
“The best leaders are insatiable learners,” according to author and Fast Company co-founder Bill Taylor. He explains ”the challenge for leaders is not to out-hustle, out-muscle, or out-maneuver the competition. It is to out-think the competition...

On Going Solo

Posted by sybil | On: Sep 01 2014 | Comments (5)
In honor of Labor Day, I salute all those who are gainfully self-employed or are about to become solo-prenuers. Regardless of your specialty, you’ll find many challenges and joys to working on your own. The chief challenge is that “everyday you’re...

Summer Blog Break 2014

Posted by sybil | On: Jul 14 2014 | Comments (2)
After an extremely busy six months of speaking engagements and client work, it’s time for my annual blog break. I find summer is the perfect time to clear my head, catch up on a backlog of reading (preferably outside in the sunshine), and stimulate new content...

Internal Marketing Goes South

Posted by sybil | On: May 20 2014 | Comments (2)
I was honored to be one of three speakers from the U.S. invited to participate in the 6th International Marketing Congress: Marketing from the Inside, hosted by Asomercadeo, the Colombian Marketing Association. My Atlanta-based colleagues, Debra Semans and Ron...