3 Creative Ways to Make New Employees Feel Welcome

[Note: I’m pleased to feature this guest post from Rosemary McKee, Account Manager at Rocket Badge, a quality-certified ISO9001 company serving the U.K. With more than 22 years of experience, McKee shares what managers can do to enhance the new employee experience.] As a hiring manager, your goal is to make new hires feel welcome, valued and part 

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At the Heart of a Successful Brand

This powerful statement is from the late Bob Wood, former Chairman of Wood Dining Services, whom I had the privilege of interviewing for my first book on internal marketing, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care.  Bob was the epitome of an engaged leader who truly cared about his employees 

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Ghosting at Work: Harmful to Your Brand

Caspar-the-friendly-ghost may be harmless, but ghosting at work is not —  for either the individual or employer brand. The practice of “ghosting” – when one person ends a relationship without warning or explanation – has spread from the dating scene to the workplace. It occurs when people: Don’t show up for job interviews Don’t show 

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Low Unemployment – What It Means for Employee Engagement

“Companies are in a talent war. It’s a race to get the best candidates quickly since unemployment rates are lower than they’ve been in years.” “The days of employees being thankful just to have a job are over and likely will not return for a while. Instead, the onus is on employers to cultivate and 

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The Writing is on the Wall: A Roadmap for Employee Engagement

[Note: This special guest post is from community affairs leader Pete Waldron, a long-time colleague and friend, who coordinated the “quote wall” project he shares below. Pete is with CrossAmerica Partner where he currently heads up Corporate Citizenship & Philanthropy  — “Energy is our business. Giving back is our pleasure.”] Employees Find the Right Words to be Inspired by 

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There’s No “Me” in Leadership

I spoke recently with a colleague about the organizational damage done by CEOs whose egos outweigh their management and people skills. Rather than creating a legacy of their greatness, these executives often leave a toxic workplace in their wake. “If a leader with a big ego and threatening manner takes over, employees become focused on 

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My Top 7 Blog Posts

Reviewing my blog’s top posts over the past few years, I was surprised with the popularity of my “favorite employee engagement quotes” posts. So I’ll continue to share the best quotes on workplace engagement compiled from both current and classic articles on the subject. Here are Quality Service Marketing’s top seven blog posts: Is Your 

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Culture + Brand = Passion for Engagement: Volunteers in Medicine

The value of having a favorable brand is that it inspires public trust and confidence – the stronger the brand, the more likely people will associate with it. A most important contributor to brand strength, and one that is difficult to duplicate, is the organization’s culture. “Over time … we ultimately came to the realization 

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Is Your Recruiting Hurting Your Brand?

Talk about first impressions! Managers responsible for recruiting new employees have a significant impact on both the employer brand and their organization’s overall brand. Here are two examples of how an ineffective recruiting experience – described by a potential candidate looking for work in the nonprofit sector – resulted in a negative brand impression. [Note: I’ve 

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Internal Marketing Goes South

I was honored to be one of three speakers from the U.S. invited to participate in the 6th International Marketing Congress: Marketing from the Inside, hosted by Asomercadeo, the Colombian Marketing Association. My Atlanta-based colleagues, Debra Semans and Ron Strauss, and I journeyed to Medellin, Colombia, recently to share our perspectives on internal marketing and internal branding. More than 

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