The Writing is on the Wall: A Roadmap for Employee Engagement

[Note: This special guest post is from community affairs leader Pete Waldron, a long-time colleague and friend, who coordinated the “quote wall” project he shares below. Pete is with CrossAmerica Partner where he currently heads up Corporate Citizenship & Philanthropy  — “Energy is our business. Giving back is our pleasure.”] Employees Find the Right Words to be Inspired by 

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There’s No “Me” in Leadership

I spoke recently with a colleague about the organizational damage done by CEOs whose egos outweigh their management and people skills. Rather than creating a legacy of their greatness, these executives often leave a toxic workplace in their wake. “If a leader with a big ego and threatening manner takes over, employees become focused on 

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My Top 7 Blog Posts

Reviewing my blog’s top posts over the past few years, I was surprised with the popularity of my “favorite employee engagement quotes” posts. So I’ll continue to share the best quotes on workplace engagement compiled from both current and classic articles on the subject. Here are Quality Service Marketing’s top seven blog posts: Is Your 

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Culture + Brand = Passion for Engagement: Volunteers in Medicine

The value of having a favorable brand is that it inspires public trust and confidence – the stronger the brand, the more likely people will associate with it. A most important contributor to brand strength, and one that is difficult to duplicate, is the organization’s culture. “Over time … we ultimately came to the realization 

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Is Your Recruiting Hurting Your Brand?

Talk about first impressions! Managers responsible for recruiting new employees have a significant impact on both the employer brand and their organization’s overall brand. Here are two examples of how an ineffective recruiting experience – described by a potential candidate looking for work in the nonprofit sector – resulted in a negative brand impression. [Note: I’ve 

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Internal Marketing Goes South

I was honored to be one of three speakers from the U.S. invited to participate in the 6th International Marketing Congress: Marketing from the Inside, hosted by Asomercadeo, the Colombian Marketing Association. My Atlanta-based colleagues, Debra Semans and Ron Strauss, and I journeyed to Medellin, Colombia, recently to share our perspectives on internal marketing and internal branding. More than 

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What Employees Say About What Matters in the Workplace

For insight on employee engagement, check out the 2014 Employees’ Choice Awards of the Best Places to Work recently announced by Glassdoor. These awards “are determined using feedback employees have shared on Glassdoor throughout the past year. Employees complete an anonymous company review survey that captures their overall job and company satisfaction, along with sentiment toward career opportunities, compensation & benefits, 

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Tips from the Brand Trenches: Five More Branding Mistakes You Must Avoid!

[Note: Following up last week’s post on branding mistakes, here are more “Tips from the Brand Trenches” by guest blogger, Debra Semans.] Not making branding “Everyone’s Responsibility.”  Marketing alone cannot continually build and strengthen the brand. If everyone in the organization is not holding the brand promise as a decision standard and a behavior guide, 

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Tips from the Brand Trenches: Five Branding Mistakes You Must Avoid!

[Note: I’m delighted to feature this two-part guest post on branding mistakes by Debra Semans, marketing research and brand expert.] For all types of organizations, brands are powerful tools for creating loyalty, increasing sales and improving profitability. Strong brands can be leveraged into new products, new markets and new channels. Companies with strong brands can command 

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Favorite Quotes on the Employee Engagement and Brand Connection

It’s a fairly simple equation – as hotelier Bill Marriott once said, “Take care of your employees and they’ll take care of your customers.” Here are more of my favorite quotes about the employee engagement and brand connection: “More than any other communications medium, employees can breathe life, vitality, and personality into the brand.”  Leonard L. 

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