Can You Treat Customers Like Employees and Employees Like Customers?

Curiosity. A hunger to explore what works and what doesn’t. Respectively challenging others’ ideas. These are among the many reasons I enjoy speaking with groups of young adults preparing for leadership roles. I recall one such gathering that involved an open discussion on marketing. We talked about dealing with difficult customers (it’s OK to terminate a 

Continue Reading…

What Employees Want Most from Internal Communications Channels

[Note: This guest post is courtesy of Alison Davis, founder and CEO of Davis & Company, an award-winning employee communication firm that for 30 years has helped leading companies – such as Johnson & Johnson, Motorola Solutions, Nestle, Roche and Rogers Communications – increase employee engagement. Alison sets the strategic direction for the firm, consults with 

Continue Reading…

What Do You Notice About These Three Customer Service Stories?

In honor of National Customer Service Week (observed the first week in October), here are three amazing stories told by customers — all marketing professionals — who experienced and analyzed them. They represent different situations that share a common theme. Customer experience #1: “I walked into an Eckerd Drug Store to buy a sympathy card. Before 

Continue Reading…

Where You Lead From Makes a Difference

My recent post about Zoltan Merszei‘s message on organizational strategy included developing a “vision of what’s to come” as “the ultimate insurance of success.” Articulating and sharing a well thought out vision certainly contributes to success, but it’s not enough. It also takes a leader who knows how to effectively engage and connect employees with the leader’s 

Continue Reading…

“Protect People From Too Much Organization”

The yellowing, decades-old piece of paper I found in my files featured this striking advice from Zoltan Merszei, former executive at Occidental Petroleum Corporation and Dow Chemical Company. Merszei wrote it “as a reminder that we need to protect people from too much organization, while never destroying the organization itself.” His message is still relevant: Always 

Continue Reading…

Summer Blog Break 2017

It’s time for my annual summer blog break. Despite my brief blogging respite, my client work, business development, and professional development efforts will continue — without the pressure to post. That’s because my blog is truly a labor of love as I find writing to be a painful process. I’ll return with new content in late August 

Continue Reading…

Color Me Insulted: A Failed Attempt at Engagement

Picture this: a well-known brokerage firm recovering from a major scandal is faced with increasing losses and decreasing brand confidence. A well-intentioned attempt to rally its “dispirited” employees backfires and results in further disengagement. Here’s the true and sad story as told to me recently by a former employee. “I remember sitting at my mahogany 

Continue Reading…

David Lamb

Internal Marketing Spotlight: Hyatt Place Dallas Ft. Worth

While I travel often for business, my experience staying at the Hyatt Place DFW airport hotel felt different. I was consistently met with genuinely friendly, caring attitudes from all the hotel associates I encountered: from the sales manager who helped me with an extra night’s stay because I needed to arrive early before an impending storm 

Continue Reading…

Can You Afford to Fuel Employee Burnout?

[Note: This post first appeared on myHR Blog and is shared with permission from Tina Hamilton, PHR, founder of myHRPartner, an HR outsourcing firm. Tina is a well-respected business professional who is frequently quoted in the national media on HR-related issues in the workplace, and I’m proud to know her as a colleague and friend. To learn 

Continue Reading…

A Business Consultant’s Rant

I love working with my clients, and yet I get so frustrated sometimes — not at them, but for them. I get frustrated on their behalf because of the organizational absurdity they have to deal with. For example: A management team focuses on improving employee and customer engagement despite inconsistent or no corporate support. An executive director 

Continue Reading…