I don’t think Harry Potter has to worry for a while … apparently Lord Voldemort & his death eaters have turned their attention to marketing.
I recently heard from two colleagues in different industries that their marketing function is at risk — primarily due to organizational changes. In one case, the marketing staff has been placed under the control of Finance & Administration (yikes!)
In the other situation, the powers-that-be have proclaimed that brand-building and relationship marketing are no longer needed. Their rallying cry is sales, sales, and more sales! (Get out there & bring in new customers … Relationship & retention marketing? We don’t need no stinkin’ marketing!)
Uh oh …
Granted there are organizational and internal cultural shifts happening here. And while the situations are vastly different, the undercurrent is the same — why is marketing’s value in question?
I keep telling myself that it’s just a coincidence that I heard from these colleagues on the same day, just minutes apart. Has “he-who-must-not-be-named” discovered marketing?
More to follow … (and you don’t have to wait as long as you do for the next H. Potter book!)