5 Ways Nonprofits Can Effectively Engage Employees and Volunteers

“Mission matters. The people behind the mission also matter, and their passion for the mission can never be taken for granted.”  [from Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits.]                                        This is why engaging 

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3 Customer Questions That Belong in Every Marketer’s Toolkit

Working on new product/service development or re-positioning an existing offering? Then you can’t afford to ignore what your customers and prospects are thinking. “It’s very easy to think you are the expert on your own product. But in many ways, that’s a myth. The true experts are your customers.” Jamie Wong That’s why you need 

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How Careful are You with Your Brand?

Your brand is conveyed in everything you do to communicate and deliver your product/service offerings; i.e., what and how people think about your brand is based on the experiences they have with your business. This story illustrates how a business manager formed her impression of a company’s brand when seeking a new payroll processing firm. 

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Keep This in Mind When You’re Planning to Restructure

The Reorganization by David Zinger They moved us, yet we were not moved. They changed us, yet we remained the same. Boxes on pyramidal charts yanked off the shelf like Cheerios from a grocery store. They morphed us into a matrix. Duties reassigned as we searched for our coffee mug that failed to move with us. 

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5 Ways to Simplify Internal Communication

[Note: I’m pleased to feature this guest post from Alison Davis, founder and CEO of Davis & Company, an award-winning employee communication firm. I previously shared another of Alison’s posts, What Employees Want Most from Internal Communications Channels.] Tired of working hard to get employees the information they need only to find they still don’t understand essential concepts and 

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After Onboarding, How to Prevent the Descent into Disengagement

New employees are easy to engage given the fair amount of attention they receive at the outset. They’re likely to be welcomed with open arms and treated to meetings with executives who explain the company’s mission, vision and goals; reinforce their value to the company; and introduce them to their respective departments to meet their managers 

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And Now for This Important Message

As we start the new year, I was struck by the following words of the late comedic actor, writer, and producer Harold Ramis. They’re from a speech he gave during a Thanksgiving service at Am Shalom back in 2006, and his message is still relevant today. (Special thanks to Rabbi Steven Stark Lowenstein for his permission to share it here.) “When 

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A Very Special Holiday Wish

Unlike his more whimsical writing, here’s a special Dr. Seuss poem. (It’s one of my favorites.) A Prayer for a Child by Dr. Seuss From here on earth, From my small place I ask of You Way out in space: Please tell all men In every land What You and I Both understand … Please tell 

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Not So Different – Helping Children Understand

He’s a writer of a popular blog, a book author, and sports freak. He’s cofounder of a growing nonprofit that helps others live better. He’s an in-demand speaker for audiences that range from elementary schools to universities to pharmaceutical companies. He loves to travel with his girlfriend and his family. He’s Shane Burcaw, and his 

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