Categories
Marketing

“The Golden Thread” & Storytelling Magic

Lots of nonprofit and for-profit marketers are extolling the virtues of storytelling.

 

As Trish Lambert writes in her blog:

 

“Stories work.  They always have and they always will.  Whether you are trying to teach someone something better or sell someone something, stories will get the point made better than any other form of communication at your disposal.”

I’m privileged to know a professional storyteller, Susan Danoff, founder & Executive Director of Storytelling Arts, Inc.  And with all the interest in storytelling these days, I wanted to tell you about her latest book, The Golden Thread: Storytelling in Teaching and Learning.

In full disclosure, Susan and I are childhood friends who’ve stayed in touch.  I became familiar with her work with Storytelling Arts about a year ago when I wrote a nonprofit marketing case study on her organization.

Not for teachers only

While the book is targeted to traditional educators, it’s also a great resource for business professionals.  I don’t work in a K-12 classroom; my “teaching” occurs in professional development workshops & seminars for corporate and nonprofit managers.  Yet I found Susan’s book engaging and relevant, particularly the section “On Becoming a Storyteller” and the sources cited.

The Golden Thread explores the experience and profound impact that storytellers have on children, including those with special needs – strengthening their literacy skills and increasing their motivation for learning.  The magic and power of storytelling is enhanced with traditional and original folktales woven throughout the book.  And I highly recommend it for both educational and business professionals.