What They’re Saying About “Taking Care of the People Who Matter Most”

Please know that I appreciate the positive feedback my first book has received. Thank you’s to my blog readers, book readers, and everyone who recognizes the value of “taking care of the people who matter most” in the workplace – our employees and customers.


Taking Care of the People Who Matter Most is one of the best books on internal marketing. What I liked most about the book are the practical and implementable guidelines for nurturing employee centric culture.”

Dr. Jagdish N. Sheth, 
Professor of Marketing, Emory University

Taking Care of the People Who Matter Most is a 130-page pocket guide for managers that basically covers the WHAT, WHY and HOW of building a strong internal marketing practice geared towards engaging not only your employees, but your customers as well.

The book easily connects the dots when it comes to the positive cycle that links good employee morale to great customer experiences (and back again!) … It is brilliant in its simplicity and clarity.”

Olivier Blanchard, The Brand Builder Blog

“Read the essential and organizational transforming book Taking Care of the People Who Matter Most by Sybil Stershic and unleash the power of engaged employees as never before. Sybil bolsters the theoretical aspect of internal marketing with a step by step manual to integrate the concepts into the company DNA.”

Wayne Hurlbert, Blog Business World

“If, after reading this book, you still need convincing that happy, engaged staff are critical to creating happy, engaged customers, then probably nothing will convince you until you wake up one morning and find your organization has become a non-differentiated commodity competing solely on price. Stershic’s guide is chock full of examples from a host of companies that are exploring the idea that regardless of how strongly you assert that your business is focused on the customer, unless you back that up by focusing on your staff, it’s a meaningless statement.”

Janelle M. Barlow, TMI US

“If you care about your employees, your customers and their relationship, because that’s the foundation of your business, you will want to read Sybil’s book in order to know how to take care of them. So they can take care of themselves and you.”

Zane Safrit, Business consultant

“A wealth of practical and sensible ideas for improving service by taking good care of the employees who provide it.”

Dr. Leonard L. Berry, Professor of Marketing, Texas A&M University

“Leaders can set up the company strategy but unless they have the right people in the right jobs doing the right things companies won’t meet or exceed their goals. I really enjoyed how Sybil used quotes and stories to drive home a point.

“Sybil made it very easy to start a game plan with her Action Plan Starter Notes section at the end of a number of chapters. There is something to learn in this book for everyone person even if you have managed people for 30 years.”

Merrill Dubrow, M/A/R/C Research