[Note: Following up last week's post on branding mistakes, here are more "Tips from the Brand Trenches" by guest blogger, Debra Semans.]
Not making branding “Everyone’s Responsibility.” Marketing alone cannot continually build and strengthen the brand. If everyone in...
[Note: I'm delighted to feature this two-part guest post on branding mistakes by Debra Semans, marketing research and brand expert.]
For all types of organizations, brands are powerful tools for creating loyalty, increasing sales and improving profitability. Strong brands can be...
In a recent presentation I gave on “Marketing Tools of Engagement for Associations,” the topic of CRM (customer relationship management) came up. It’s not unusual for associations to experience problems with CRM systems based on limited resources or access to updated...
It’s a fairly simple equation – as hotelier Bill Marriott once said, “Take care of your employees and they’ll take care of your customers.”
Here are more of my favorite quotes about the employee engagement and brand connection:
“More than any other...
[Note: This week's guest post is by Phyllis Barr, President, Corporate Culture & Memory Marketing. It was adapted, with permission, from her article in The New York Enterprise Report.]
Over the years I’ve found that many employees have no clue about their company’s...
A corporate community relations professional lamented about a recent request she received from someone who wants to start a nonprofit. The passion is there, she told me, but little consideration for the scope of resources, structure, and process needed to sustain a successful organization.
A...
[Note: I'm proud to feature this special guest post by Jason Stershic, interactive marketing specialist. What a wonderful Mother's Day gift!]
Sybil Stershic is my mother and, for most of my conscious life, she’s been the proprietor of Quality Service Marketing. When she founded...
As an observer of workplace culture, I’m fascinated with company-posted signs, especially those displayed in public or semi-public areas of the organization. Other than themed motivational posters that promote Teamwork, Excellence, Achievement, etc., I’m more interested...
There’s a wonderful scene in the 1963 classic film, Charade, when the characters portrayed by Cary Grant and Audrey Hepburn meet for the first time.
Grant: “Do we know each other?”
Hepburn: “Why? Do you think we’re going to?”
Grant: “I don’t know. How would I know?”
Hepburn:...
In honor of National Volunteer Week, this post is dedicated to all volunteers who dedicate themselves to the nonprofit causes they care about.
How do nonprofits demonstrate care for the people who voluntarily serve them? Smart leaders know that effectively managing volunteers takes...
