After an extremely busy six months of speaking engagements and client work, it’s time for my annual blog break. I find summer is the perfect time to clear my head, catch up on a backlog of reading (preferably outside in the sunshine), and stimulate new content marketing ideas.
Bike racing is a great sport but it’s a lousy metaphor for management. I know because I had the unfortunate experience of seeing such management in action.
I once worked for a boss who had a bike racing poster in his office. The poster was a gift from the Lehigh Valley PA-based Velodrome cycling...
Employees who smile and are genuinely happy to see you.
Employees who sincerely want to help you.
Managers who smile and are genuinely happy to see you.
Managers who sincerely want to help you or help their employees help you.
If your organization relies on paid employees to get its work done, would you treat them any differently if they were volunteers?
Other thought leaders have shared their views on this topic, including:
Treat Employees Like Volunteers for Better Performance by Paul Hebert, Symbolist
One of the reasons I love my work is that I get to meet dedicated nonprofit professionals and volunteers eager to share their stories. They’re also eager to learn how to further their respective organization’s mission in the marketing workshops I teach.
Talk about first impressions! Managers responsible for recruiting new employees have a significant impact on both the employer brand and their organization’s overall brand.
Here are two examples of how an ineffective recruiting experience – described by a potential candidate...
I was honored to be one of three speakers from the U.S. invited to participate in the 6th International Marketing Congress: Marketing from the Inside, hosted by Asomercadeo, the Colombian Marketing Association. My Atlanta-based colleagues, Debra Semans and Ron Strauss, and I journeyed...
New employees are easy to engage. Companies welcome new recruits with open arms as they explain the company’s mission-vision-values and goals, outline employees’ work duties, introduce them to their managers and co-workers, and perhaps even assign them peer mentors. I’m...
Legend has it that a commercial lender at one of the banks I once worked for said those words when rejecting a loan application by a business customer who wanted to purchase a MacDonald’s franchise. Fortunately, the customer was able to obtain a loan at another bank and became...
Engaging the meatball
by David Zinger
Another meatball tossed
on our overflowing
spaghetti-like plate of work.
Before forking into our crowded strands of work
yet another meatball is tossed on the pile
colliding with the meatball already there
precipitating an avalanche of meatballs