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Engaging in Work and Life: How to “Live Fully”

Posted by sybil | On: Sep 09 2014 | In Engagement
For World Suicide Prevention Day on September 10th, employee engagement thought leader David Zinger advocates helping “all employees live fully at work – with a full life and a life full of meaning and mattering. We need to recognize when employees are struggling and what...

On Going Solo

Posted by sybil | On: Sep 01 2014 | In Engagement, Musings, Training & Development
In honor of Labor Day, I salute all those who are gainfully self-employed or are about to become solo-prenuers. Regardless of your specialty, you’ll find many challenges and joys to working on your own. The chief challenge is that “everyday you’re self-employed,...

When the Board Doesn’t Care About Employee Engagement – The Market Basket Saga

Posted by sybil | On: Aug 25 2014 | In Engagement
It’s the case of a CEO who did well by his employees (personable management style, career growth, great pay, profit-sharing, etc.) and, in turn, customers – engendering the loyalty of both. So much so that when the CEO was ousted in a board-level family feud, employees...

Why I Write: A Brief History

Posted by sybil | On: Aug 18 2014 | In Musings
I’m happy to be part of a writing-theme blog hop since the request came from my friend, Yvonne DiVita of Lipsticking blog-fame. I learned I’d be in great company with my friends, Robbi Hess, All Words Matter, and Toby Bloomberg, Diva Marketing (Toby is also my “blog...

Summer Blog Break 2014

Posted by sybil | On: Jul 14 2014 | In Engagement, Marketing
After an extremely busy six months of speaking engagements and client work, it’s time for my annual blog break. I find summer is the perfect time to clear my head, catch up on a backlog of reading (preferably outside in the sunshine), and stimulate new content marketing ideas. This...

Why We Need to Put the Brakes on Wheel-Spinning Managers

Posted by sybil | On: Jul 08 2014 | In Engagement
Bike racing is a great sport but it’s a lousy metaphor for management. I know because I had the unfortunate experience of seeing such management in action. I once worked for a boss who had a bike racing poster in his office. The poster was a gift from the Lehigh Valley PA-based Velodrome cycling...

Good Signs of Customer Service

Posted by sybil | On: Jun 24 2014 | In Customer service, Engagement
Employees who smile and are genuinely happy to see you. Employees who sincerely want to help you. Managers who smile and are genuinely happy to see you. Managers who sincerely want to help you or help their employees help you. Happy customers.

Employees as Volunteers? Or Volunteers as Employees?

Posted by sybil | On: Jun 17 2014 | In Engagement
If your organization relies on paid employees to get its work done, would you treat them any differently if they were volunteers? Other thought leaders have shared their views on this topic, including: Treat Employees Like Volunteers for Better Performance by Paul Hebert, Symbolist Drucker:...

Marketing Animal Rescues & Shelters – BlogPaws 2014

Posted by sybil | On: Jun 03 2014 | In Marketing, Training & Development
One of the reasons I love my work is that I get to meet dedicated nonprofit professionals and volunteers eager to share their stories. They’re also eager to learn how to further their respective organization’s mission in the marketing workshops I teach. The volunteers...

Is Your Recruiting Hurting Your Brand?

Posted by sybil | On: May 27 2014 | In Marketing, Training & Development
Talk about first impressions! Managers responsible for recruiting new employees have a significant impact on both the employer brand and their organization’s overall brand. Here are two examples of how an ineffective recruiting experience – described by a potential candidate...