One of the gems I took away from Melcrum’s recent internal communications webinar was the picture of internal communications professionals as “air traffic controllers” – overseeing the flow of internal communications so middle managers are not overwhelmed with information. There’s simply a glut of information being carried by a fleet of media in an already overcrowded work-space. And we need to be sensitive to employee workloads and time constraints in being able to absorb it all.
If you’re in a position to better manage the flow of internal communications, where do you start? An employee survey will help (yikes! not another survey?!) …
In the meantime, consider this idea: sort your communications into “need to know” vs. “nice to know” categories and prioritize accordingly. What critical info do employees really need to know to do their jobs compared with info that is perhaps interesting or helpful but doesn’t have strategic impact.
Simplistic? Absolutely … but a useful first step in navigating the crowded skies of internal communications.