Engagement Marketing

Capitalize on This!

I found this ten year old quote recently while doing some research:

“ … human capital, above and beyond all other variables, will be the core building block for the organization of the future. Organizations of today would be wise to critically evaluate their current systems and practices for attracting, developing, and retaining human capital.”

It’s from “Human Capital in the Digital Economy,” written by Anthony F. Smith and Tim Kelly for The Organization of the Future, published by the Drucker Foundation in 1997.

I’m sure it’s not the first time a statement like this has been written, and it probably won’t be the last. Nevertheless, after all the changes we’ve seen in the past ten years, the message is as relevant as ever.

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