Engagement Marketing

“Firms of Endearment” Already a Best-Seller

As I predicted, the new book Firms of Endearment is becoming a best-seller. [2014 Note: This book is in its second edition.]

I heard recently from one of its authors, David Wolfe, that the book is entering its second printing – just a few months after its initial release.

I cite some of the book’s findings in my forthcoming book on internal marketing, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. But don’t wait for my book to read about the power of “Firms of Endearment.” Get it while it’s hot … it’s a great book to read and will be a great addition to your business library.

One reply on ““Firms of Endearment” Already a Best-Seller”

My Thoughts on Entrepreneurship

Couldn’t resist following up Lena’s post from yesterday, as it’s been a major part of my focus these last few months. My business is morphing into something new and exciting – and I’m trying hard to figure out how to manage that, while still maintainin…

Leave a Reply