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“Firms of Endearment” Already a Best-Seller

Posted by sybil | On: May 08 2007 | In Engagement, Marketing

As I predicted, the new book Firms of Endearment is becoming a best-seller. [2014 Note: This book is in its second edition.]

I heard recently from one of its authors, David Wolfe, that the book is entering its second printing – just a few months after its initial release.

I cite some of the book’s findings in my forthcoming book on internal marketing, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. But don’t wait for my book to read about the power of “Firms of Endearment.” Get it while it’s hot … it’s a great book to read and will be a great addition to your business library.

1 Comment

  1. Lip-Sticking says:

    My Thoughts on Entrepreneurship

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