I addressed the issue of managing information overload in a previous post. For great advice on reducing overload, check out a recent issue of Melcrum’s Source for Communicators.
What resonated most with me is the guiding question for internal communicators: “How do I make this [content] relevant for my audience?” rather than just focusing on message distribution.
The relevancy question is applicable to everyone responsible for communications (internal and external) … and it’s THE question we need to constantly ask ourselves.