I’m fascinated by audience reactions when I introduce the concept of internal marketing in my marketing training workshops. (Compared with attendees of my internal marketing presentations, these workshop participants are unbiased in that they’re not expecting to hear about internal marketing as part of marketing training.)
Following a recent training session, one young woman approached me to tell me she really got what internal marketing is all about. She shared the following saying [source unknown] that she felt best summed up internal marketing’s empathetic approach to employee-customer care:
People will forget what you said.
People will forget what you did.
But they will never forget how you made them feel.
PS. If anyone knows the source of this quote, please share it with us.