Engagement Marketing

Sometimes the Obvious Isn’t

When I talk about recognition in my internal marketing workshops, I share an example of a company that sends birthday cards to its employees. The value of this practice (especially compared to excellence-in-service and sales type recognition programs that single out exceptional performers) is that EVERY employee is recognized and acknowledged once a year.

At a recent workshop, one attendee had an “AHA!” moment when she talked about how her company sends birthday cards to its customers, yet it didn’t do the same for its employees. (I’m sure she’ll remedy the situation.)

Of course customers are valuable … and so are employees. Is your organization missing an opportunity to tell employees they’re just as important?

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