This post will continue my spotlight on Mustang Engineering, a company truly committed to all its stakeholders.
It’s also one of the few companies I know that has a dedicated internal marketing department.
I asked Liz Stevens, Mustang Marketing Communications Specialist, about the purpose and scope of their internal marketing function. Here’s what she shared with me:
“The purpose of internal marketing is to promote Mustang’s unique, people oriented culture and to keep Mustangers happy. We strive to provide a place people actually look forward to coming to every day and where they can enjoy who they are with and what they are doing. Fun, fun, fun! The scope is ALL Mustangers, worldwide. No matter where they are located in the world, we want all Mustangers to feel connected to the Mustang family.”
This reflects and reinforces the company’s vision: Our quest is to embody a culture that inspires super-motivated people to make heroes of Clients, Partners, Vendors and Mustangers.
In my internal marketing workshops, I suggest companies ask their employees the question, “Would you refer a friend to work here?” as a way to gauge the quality of the corporate culture. I can only imagine a positive response to that question at Mustang Engineering.