A strong culture depends on leaders who strive for success from the inside out. They truly recognize and respect their employees and are diligent in engaging and partnering with them. Unfortunately, some CEOs only recognize their people as a “most valued asset” in the company’s annual report.
Note: Debra Semans and I will address how to build a strong workplace culture at the Internal Branding & Internal Marketing: Strategic Integration for Market Leadership program we’re presenting this week in San Francisco and again in Atlanta in February 2011.
“Companies that had a strong culture going into this terrible time over the last 18 months and companies that really do care for their employees are the ones that did much better through this difficult time.”
– Diana Oreck, VP-Ritz-Carlton Hotel Global Learning & Leadership Center,
Marketing News interview
Re-Engage authors Leigh Branham and Mark Hirschfeld said it best:
“If you begin your branding process by declaring an ‘aspirational brand’ without aligning it with the reality of employees’ daily work experience, you are in danger of writing a check your culture can’t cash.”