It’s a fairly simple equation – as hotelier Bill Marriott once said, “Take care of your employees and they’ll take care of your customers.”
Here are more of my favorite quotes about the employee engagement and brand connection:
“More than any other communications medium, employees can breathe life, vitality, and personality into the brand.” Leonard L. Berry and A. Parasuraman, Marketing Services
“Brands are built from within … [they] have very little to do with promises made through advertising. They’re all about promises met by employees.” Ian Buckingham
“The only reason your business is successful is because every interaction between employees and customers is positive. This only happens when employees are treated super well.” Ann Rhoades
“Happiness in the workplace is a strategic advantage. Service comes from the heart, and people who feel cared for will care more.” Hal G. Rosenbluth, The Customer Comes Second
“Over time, as we focused more and more on our culture, we ultimately came to the realization that a company’s culture and a company’s brand are really just two sides of the same coin. The brand is just a lagging indicator of a company’s culture.” Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose
“If you begin your branding process by declaring an ‘aspirational brand’ without aligning it with the reality of employees’ daily work experience, you are in danger of writing a check your culture can’t cash.” Leigh Branham and Mark Hirschfeld, Re-Engage
Whose words of inspiration on employee engagement and the brand do you like?
I welcome your favorite quotes on this topic.