A donor can only take so much.
That’s why I asked certain nonprofits to stop fundraising. The situation improved somewhat … until now. So far this year I have received monthly solicitations from one nonprofit, along with other fundraising mailers from a similar organization who either purchased or shared that nonprofit’s donor list.
I understand and respect nonprofits need to raise money on an ongoing basis to support their work. But when their fundraising continues on auto-pilot, it shows a lack of respect for donors.
Your organization may craft different mission-focused messages in multiple fundraising requests, but here’s how your constant solicitation can be perceived by a donor:
- I feel like my contribution isn’t valued when you keep asking me for money all the time.
- Maybe you should spend more effort on doing good work instead of continuously soliciting me for donations.
- You might be earning additional revenue by selling your donor list, but I’m getting fed up with receiving requests from similar organizations.
- I was happy to support your organization until you started treating me like an ATM.
Take a step back and view your fundraising efforts from a donor’s perspective. What message(s) are you sending to them in your ongoing solicitation?