At the Heart of a Successful Brand
This powerful statement is from the late Bob Wood, former Chairman of Wood Dining Services, whom I had the privilege of interviewing for my first book on internal marketing, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care.
Bob was the epitome of an engaged leader who truly cared about his employees and customers as reflected in this description of the company culture:
“The Wood Company’s recipe for success is developing and nurturing its people.
We value and understand the difference they can make in pleasing our customers.”
I wish there were more inspired leaders like Bob who knew how to nourish a successful brand from the inside out.