At the Heart of a Successful Brand

This powerful statement is from the late Bob Wood, former Chairman of Wood Dining Services, whom I had the privilege of interviewing for my first book on internal marketing, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. 

Bob was the epitome of an engaged leader who truly cared about his employees and customers as reflected in this description of the company culture:

“The Wood Company’s recipe for success is developing and nurturing its people.
We value and understand the difference they can make in pleasing our customers.”

I wish there were more inspired leaders like Bob who knew how to nourish a successful brand from the inside out.

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