Tag: strategy

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Engagement Marketing Training & Development

Sharing Experience to Pay It Forward

“With age comes wisdom” … and wrinkles.

As a long-time solopreneur with a start in the corporate world, I’m fortunate to have more wisdom than wrinkles.

I’m also fortunate to have the opportunity to share what I learned along the way with career coach and podcast host, Deborah Brown-Volkman.

We covered a lot of ground in our 23 minute conversation that included:

  • the backstory of how I came to focus on internal marketing as a niche
  • my framework to effectively engage employees to engage customers
  • how my work evolved to include LEGO® SERIOUS PLAY®.

I also shared one of the most important lessons I learned early on in my business – a lesson that can be helpful to any starting solopreneur.

Listen to our conversation here: https://lnkd.in/ehpRNyxW

Special thanks to Deborah for the opportunity to share my experience as a way to “pay it forward to the next generation.”

[Photo by Ben White on Unsplash]
Categories
Engagement

A Powerful Way to Strengthen Team Culture

In today’s remote and hybrid work environments, how do you maintain connection and camaraderie among employees? How do you strengthen team culture and reinforce the message “We’re all in this together?”

One of the best ways I found to do this is to bring people together in-person, in small groups of 6-10, to safely explore and share their experiences as team members in an immersive and impactful way. As a facilitator, I’ve witnessed the power of such an experience that builds better understanding among employees using LEGO® SERIOUS PLAY®.

Unlike the traditional approach of employees sitting around a table listening to a few colleagues while someone takes notes on a flipchart, LEGO® SERIOUS PLAY® enables 100% participant engagement and creative articulation of ideas. It engages small groups in individual and collective discovery as they build and share models using special LEGO bricks. And in its own unique way, it answers the question:

How can I know what I think till I see what I say?” (quote attributed to Graham Wallis and E.M. Forster)

What’s most gratifying is how participants are astonished by and appreciative of this shared experience that enables them to re-energize their feelings about work in a focused and fun way.

I love the following quotes which help illustrate the workplace benefits of a facilitated LEGO® SERIOUS PLAY® session:

Better understanding and alignment among team members

“You can discover more about a person in an hour of play than in a lifetime of conversation.” Attributed to Plato

“Leaping into the unknown when done alongside others causes the solid ground of trust to materialize beneath our feet.”  Daniel Coyle, author of The Culture Code

Better collaboration and innovation

“Remote work makes it all too easy to default to ‘nothing but business’ mode. But genuine interaction, playfulness, and fun are important for collaboration and innovative thinking. You can always tell when teams are joyful in their work: The quality of the work is better.” Jenn Maer, former Design Director IDEO

“As well as providing much-needed stress relief … play can end up being counterintuitively, very productive. We can make interesting, new connections between ideas when we allow ourselves to loosen up from our regular goal-driven, laser-focused, instrumental approach.” Martin Reeves and Jack Fuller, Boston Consulting Group

Reinforced employee value and empowerment

“Fun is an exhale that people experience when they’re seen, valued, and empowered … we have to recognize that fun is the expression of lots of other important foundational investments in our team that enable people to show up whole, human, and valued.” Amber Naslund, LinkedIn Enterprise Sales Leader

“Shared understanding is what empowers us more than anything.” Chris Hadfield, Canadian astronaut

In our post-pandemic “next normal” world, employees need to re-connect in a memorable and meaningful way. Let me know when you’re ready to make this happen with LEGO® SERIOUS PLAY®.

You’ll be amazed at how well it plays out for you and your team.

[Image credit:  Adithya Rajeev from Pixabay]
Categories
Engagement

Getting Real with Resilience

“Although the world is full of suffering, it is also full of the overcoming of it.” Helen Keller

I’m amazed at how people have responded – and continue responding – to the pandemic and other serious issues affecting us. I’m talking about something people do individually and collectively; something they may not even realize they’re doing that needs to be acknowledged and recognized.

This “something” is resilience – the ability to face adversity, bounce back from it, and learn and grow from the experience. Too often people take their ability to move forward in difficult situations for granted. When they step back and acknowledge this capacity, when they and others reinforce it, they’re more likely to learn from/build on their experience as they work their way through.

“No matter how much falls on us, we keep plowing ahead. That’s the only way to keep the roads clear.” Greg Kincaid

Necessary to move forward in life, resilience involves strength and stamina; it also can be gritty and hard. Here are several more of my favorite quotes on this topic.

“Resilience, the ability to adapt to difficult situations, doesn’t make your problems go away. Rather, it gives you the ability to put problems in perspective and to better handle stress.” Izzy Gesell

“In the aftermath of shocking events, people often start over and re-think their priorities. They might change careers to better match their values or reconnect with estranged friends. Many experience greater purpose, stronger social connections, or deepened spirituality. Psychologists call this ‘posttraumatic growth'” …” Jamil Zaki

“Resilient people can be anxious, angry, afraid, and sad, which doesn’t make them less resilient. It makes them – us – human.” Julia Mines

“Truth is, resilience is often very quiet. It’s putting one foot in front of the other even when the steps feel heavy. It’s deciding to try one more time. It’s taking a deep breath and promising yourself you won’t surrender just yet. It’s looking in the mirror, knowing the cavalry isn’t coming to save you, and choosing yourself again today.” Amber Naslund

“Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill

[Image credit by symphonyoflove on Pixabay]
Categories
Engagement

Leaders, Business Owners: Now is the Time to Do Something Intentional and Impactful

If you care about your employees, now is the best time to show them.

We’re in the midst of “The Great Resignation,” also known as the “The Great Awakening,” in which millions of people are quitting their jobs or striking for better work conditions. Not only has the pandemic lead to job and career burnout, it’s given people the time and impetus to re-assess their work options.

This assessment and self-exploration process includes people asking themselves two critical questions:

  • Do I find meaning and purpose in my work?
  • And does my employer value what I do?

For those fortunate to answer “Yes” to the first question, a “No” in response to the second question can be a deal breaker as doing meaningful work doesn’t ensure employees’ continued commitment to what they do when they don’t feel valued by their employer. 

Everyone needs to know that their work matters AND that they matter

Ideally, employees’ value should be embedded in a safe workplace and positive company culture that also honors them in special recognition programs, celebratory milestone events, Employee Appreciation Week, etc.

The months November through January, however, offer a unique opportunity to acknowledge employees’ collective contributions in sustaining operations and serving customers – especially in these most challenging times – as part of holiday festivities, a year-end wrap up, or new year kick-off.

These quotes sum it up best:

“In this tight job market, the last thing a company should do is forget to show appreciation. That’s important all of the time – and especially during the holidays … The holiday celebration is a worthwhile investment that will impact your company’s morale and, ultimately, its bottom line. It shouldn’t be trivialized.” Tina Hamilton, founder, myHRPartner, Inc. [Learn more in her article, Creative Ways to Celebrate Holidays in the Workplace.]

“What’s one thing you’re going to do to signal to people that you value and appreciate them for their efforts and making progress?” Christopher Littlefield, founder, Beyond Thank You

How will your employees know they’re valued this season?

[Image credit: photo by Jon Tyson on Unsplash]
Categories
Engagement

I Don’t Need to Have the Answers

… as long as I have the right questions.

That’s one of my most important tasks as a facilitator: to carefully select the “right” questions. These are thoughtful questions that engage all participants in purposeful discussion leading to outcomes such as resolving a problem, getting everyone on the same page, setting strategic priorities, identifying resources and next steps, etc.

“Most facilitators spend considerable time looking for and thinking about a question for a particular situation with a particular group of people.” Dorothy Strachan, facilitator and author of Making Questions Work. 

That’s why I put much effort and energy into building a toolkit of engaging and focused questions – collecting them, adapting them, and coming up with new ones. It’s one of the most challenging and rewarding aspects of my work.

My clients are smart 

I learned that the groups I work with have the answers – they just don’t know it. My role is to come up with the best questions and guide the process that enables clients to uncover the answers they need to get unstuck and move forward.

Sounds simple, but it’s not. I feel a tremendous amount of pressure to come up with the most appropriate questions for each group. Given the answers are unknown until participants ponder the questions, their answers cannot be presumed or predicted in advance. So the stakes are incredibly high in choosing the right questions and creating a psychologically safe space in which to pose questions that:

  • frame the issue(s)
  • provoke thought
  • provide focus and clarity
  • prompt creative thinking
  • foster idea-exchange and development
  • encourage the sharing of relevant experiences that help people learn from each other.

Coming together to address carefully chosen engaging questions, reflecting on them, building on one another’s responses, and reaching resolution is most important for the participants … and most satisfying  for the facilitator.

“I asked, ‘What would you like me to do when you feel stuck?’
She said, ‘Do what you do best. Ask questions. Help me find an answer.'” Peter Drucker

[Image credit: Pete Linforth from Pixabay]
Categories
Engagement Musings

Worried Much These Days?

Unlike MAD Magazine’s “devil-may-care” poster boy, Alfred E. Neuman – described as “someone who can maintain a sense of humor while the world is collapsing around him” – many people I know are worried. They’re worried about COVID’s resurgence, especially as flu season approaches, in addition to feeling stressed over continuing political and environmental issues.

I’m worried about my friends and family members who feel this way. And although the music video is entertaining, suggesting to people that they “Don’t Worry, Be Happy” is insulting.

What helps me cope is to try to maintain a sense of perspective about worrying itself.

“Worry is a by-product of feeling powerless. We fear the unknown and are frustrated that we can’t do anything about it. We also want to influence daily events, but some things are beyond our control. The key is to face that reality and go with the flow. Most things that we worry about never come to pass … In fact, in most cases, worrying is a lot worse than the actual outcome.” – Frank Sonnenberg

Please know it’s not my intention to make light of or dismiss the seriousness of dealing with anxiety issues. I’m just sharing what helps me cope, and here are some of my favorite quotes on the subject:

“We suffer more often in imagination than in reality.” – Seneca

“Worry often gives a small thing a big shadow.” – Swedish Proverb

“Worry does not empty tomorrow of its sorrow, it empties today of its strength.” ― Corrie Ten Boom

“If the problem can be solved why worry? If the problem cannot be solved worrying will do you no good.” ― Shantideva

“If you want to test your memory, try to recall what you were worrying about one year ago today.” – E. Joseph Cossman

A sense of humor (ala Alfred E. Neuman) is also helpful.

“[One fellow] worried so much that he decided to hire someone to do his worrying for him. He found a man who agreed to be his hired worrier for a salary of $200,000 per year. After the man accepted the job, his first question to his boss was, “Where are you going to get $200,000 per year?” To which the man responded, “That’s your worry.” ― Max Lucado

Besides a sense of perspective and humor, check out this helpful article on coping tips this season.

[Image: Alfred E. Neuman, created by Norman Mingo for MAD Magazine]
Categories
Customer service Engagement

Attention, please

Pandemic-induced stress and other reasons have led to decreasing workforce numbers and increasing pressure on remaining employees. Demanding, rude, and uncivil behaviors by some customers – and employers – only exacerbate the situation.

Please be patient, understanding, and considerate. Thank you.

[Image credits: “Dude breathe” photo by Kyndall Ramirez on Unsplash.jpg. Sign posted in office or store window – source unknown.]
Categories
Engagement

Volunteers Get to the Heart of the Matter

Q: How would you facilitate a meeting-of-the-minds between two competitive nonprofits?

A: Very carefully.

That was my challenge when I was asked to facilitate a special meeting of two organizations striving to enhance their impact in their community: one was a local affiliate of an established nonprofit and the other was a grass-roots start-up. Both groups were dedicated to helping people with cancer.

Concerned with competing for limited donor and volunteer resources, the established nonprofit felt threatened and candidly admitted they wanted the new organization to just “go away.” Fortunately, they accepted the new group’s invitation to sit down together and explore how they could co-exist to serve the community.

Focusing on what matters

I remember my feelings of trepidation as I prepared for the joint meeting – I was a facilitator, not a peace-keeper! But my fears dissolved after interviewing several volunteers from each organization. Their message was clear and consistent: “We don’t care who we work for as volunteers, we just want to eradicate cancer. So find a way to work out your differences.“

These volunteers provided the critical reinforcement and reminder both nonprofits needed to hear: purpose supersedes politics. It also proved to be the perfect framework for a dynamic and fruitful dialogue.

I’m happy to share both organizations took the volunteers’ message to heart as they continue to successfully co-exist and collaborate in their efforts to help people with cancer.

[Image by Lou Kelly from Pixabay]
Categories
Engagement Musings

Time for a Play Date with Your Inner Child

The arrival of spring combined with advent of mass COVID vaccinations is the perfect time to refresh ourselves as we emerge from our winter cocoons and quarantines. This year in particular, it’s also the perfect opportunity to safely indulge in a little fun with a re-visit to one’s inner child. Here’s why:

“We’re living in a world that’s more conducive to anxiety than playfulness … Play offers a reprieve from the chaos, and it challenges us to connect with a key part of ourselves that gets lost in the responsibilities of adulthood, especially during a crisis.” Kristin Wong

Here are several play date ideas for you to safely engage your inner child:

  • read a favorite story book or book of poems from childhood
  • weather permitting, roll down a grassy hill … look for four-leaf clovers in a green field … play hopscotch …
  • share favorite childhood memories with friends (and they don’t even have to be the ones you made the memories with)
  • dance to the music of a favorite band or recording artist from your youth
  • bake a family favorite cake or batch of cookies
  • draw pictures with crayons or color in a coloring book [Remember the scent of opening a fresh box of Crayola crayons?]
  • build with clay, LEGO® bricks, or other building materials
  • read comic books or race Hot Wheels® or Matchbox cars
  • watch your favorite childhood cartoons or movies [I love that I can now watch an hour of Bugs Bunny & Friends on Saturday mornings!]

Whatever your inner child decides to do, be playful … whimsical … let your imagination take you wherever it leads … Just let go and enjoy.

“What all play has in common is that it offers a sense of engagement and pleasure, takes the player out of a sense of time and place, and the experience of doing it is more important than the outcome.” Stuart Brown

[Image by Gustavo Rezende from Pixabay]

 

Categories
Marketing

How Marketing Makes Its Work More Difficult

I often hear marketing staff commiserate about how they struggle to get respect and buy-in for their programs. Several reasons account for this:

  • given its work with advertising agencies, media firms, and incentive and premium providers, marketing is primarily associated with creative (aka “fun”) processes to promote the brand
  • marketing teams typically work within functional silos such as research, market development, brand identity/management, marketing communications, etc.
  • marketers neglect to educate others in the organization on marketing’s fit in “the big picture” and how everyone’s individual and collective actions impact the brand.

Just because the Marketing Department is on the organizational chart doesn’t mean people know what it does and why it’s important

It’s hard to be taken seriously when people dismiss marketing as necessary “fluff.” By not taking action to correct this misperception, marketers make their work more difficult and compromise marketing’s effectiveness as every employee in the organization (not just those in the Marketing Department) play a role in delivering the brand promise.

From awareness to action: the missing link

What’s missing is marketing marketing’s purpose and role in the organization — not for its own glory or credit, but for strengthening its internal relationships and integral connection to the bottom line. Marketers have the requisite knowledge and skills to communicate marketing’s value, yet they’re so busy taking care of everyone else’s marketing needs that they neglect their own.

The solution isn’t difficult or complicated. It’s a matter of intentionally and proactively educating employees about marketing is, what it does, and why it matters to the organization by:

  • increasing awareness and visibility of marketing’s various roles as brand promoter and steward … collector and interpreter of market/consumer insight … product/service/brand communicator … customer advocate … etc.
  • increasing the perception of marketing’s value to the success of the organization
  • and strengthening relationships within the organization in the process.

Marketing marketing’s value is not a once-and-done campaign. It’s an on-going strategy that’s needed to build and maintain mutual understanding and respect between marketing and the rest of the organization.

Unless, of course, marketing is okay being known as the “Department of Fluff.”

[Photo by Steve Johnson on Unsplash]